Martech

SEPTEMBER 29, 2021

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off.

Real Estate 117

Real Estate Audience MarTech Communications 117

Martech

FEBRUARY 23, 2022

The question for the future metaverse, and for marketers looking to get involved, is can this acceptance scale to an even larger audience of non-gamers? London-based ad platform AdRunner is looking to help monetize the virtual real estate in the metaverse using a decentralized community-led ad interface built on the Ethereum blockchain. “We

Marketing 145

Marketing Real Estate Retail Education 145

Martech

SEPTEMBER 8, 2021

Email is an important channel for every marketing team, but make sure the audience is really into what you’re sending. Video and vertical-based product ads pilots arrive on Microsoft Audience Network. Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced yesterday.

Real Estate 103

Real Estate Conversion Audience Video Ads 103

Martech

JUNE 18, 2024

“When a vehicle is ready to launch, we’re helping the manufacturers and dealers market those vehicles, understand their target audience based on the data we have and make smarter, educated marketing decisions.” Why aren’t the big automotive manufacturers developing this vital audience data themselves?

Manufacturing 118

Manufacturing Real Estate Audience Finance 118

Martech

MAY 8, 2023

The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. Next, they’ll focus on verticals like travel and real estate. Get MarTech! Verticals for new Bing. They’re currently introducing hotel ads.

Advertising 101

Advertising Real Estate Conversion MarTech 101

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Conversion 133

Conversion Marketing Conversion Rate Audience 133

Martech

JANUARY 23, 2023

That coveted real estate adds up to more clicks — statistics show that around 30% of all clicks go to the top search result on Google — and eventually, marketers hope, more purchases. Get MarTech! The post Why we care about search marketing appeared first on MarTech. In your inbox. Subscribe Processing.

Marketing 135

Marketing SEO Real Estate eCommerce 135

Martech

OCTOBER 8, 2021

Controlling the access to your audience pays off. The post Facebook’s failure highlights why email reigns appeared first on MarTech. Image via MailCharts. 3 lessons we learned from Facebook’s fail. Here are some takeaways to think about and share with your team before another social media whoopsie happens: 1.

Real Estate 133

Real Estate Media Marketing Retail 133

Martech Series

JUNE 23, 2022

Marketing Technology News: MarTech Interview with Gaurav Chand, Chief Marketing Officer at Cognizant. Supporting more than 200,000 Teams users worldwide, organizations who recently signed and deployed 8×8 Voice for Microsoft Teams include: Radian provides industry-leading mortgage and real estate products and services.

Communications 98

Communications Real Estate Healthcare MarTech 98

Martech

FEBRUARY 24, 2022

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. CallRail’s platform (via Callrail). Target customers. Product overview.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech Series

JULY 19, 2022

Guffanti said, “Recent growth and innovation in consumer goods and retail technology have increased audience demand for high-quality insights and connections. I look forward to working with them in these roles as we create new content offerings for our consumer goods and retail information technology leader audiences.”. Neal Awards.

Information Technology 52

Information Technology Real Estate Retail Audience 52

Martech Series

NOVEMBER 18, 2022

AI assists businesses in identifying audience segments and gathers vital information about each client to build a profile. AI helps to search for information that is relevant to the target audience at each buying stage of the marketing funnel. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Marketing 132

Marketing Machine Learning SEO Real Estate 132

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech

DECEMBER 7, 2021

In Telco Cloud and Retail Cloud we’re almost giving you branded real estate you can deploy within your own properties that will generate more time with the consumer, that can then be monetized through advertising and other means.” Marketing Cloud is just infrastructure — the experiences are created by the developers themselves.

Advertising 113

Advertising Retail GDPR Real Estate 113

Clearcode

MAY 15, 2023

For example, the ability to buy and sell NFTs within the metaverse can create new opportunities for in-game items and virtual real estate. Additionally, the play-to-earn model can incentivize players to spend more time and money on games, while creating opportunities to earn real money.

Real Estate 90

Real Estate Audience Impressions MarTech 90

Martech

MARCH 21, 2025

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. Algorithms determine what gets seen and by whom, often forcing brands to pay just to reach the audience they have already built. An audience listens. An audience belongs to the platform. An audience is passive.

Real Estate 94

Real Estate Audience Conversion Marketing 94

Martech

NOVEMBER 18, 2022

If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. Get MarTech! You want to reach a new audience for a product launch. Rebranding can win you new markets and real estate in consumers’ minds. Take Kia’s 2021 rebrand as an example again.

Communications 130

Communications Real Estate AutoMobile Marketing 130

Martech

NOVEMBER 16, 2022

To accomplish this, you’ll need to develop a robust linkable content plan focused on these audiences, giving them something worthy of linking to—more on this in the above-linked video. While organic rankings remain a top priority, don’t ignore all of the other real estate opportunities on Page 1. Myth 6: Link building is dead!

Marketing 127

Marketing SEO Real Estate Communications 127