Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

Martech

AUGUST 29, 2023

Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment.

Audience 92

Audience A/B Testing Agency Media 92

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. scan to add to cart”).

Audience 55

Audience Marketing Video Ads Entertainment 55

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. And CTV has been on B2B marketers’ minds for a while.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Martech

DECEMBER 4, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser.

Advertising 96

Advertising eCommerce ROI Audience 96

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

Martech Series

OCTOBER 26, 2022

The sustained pullback in consumer spending is necessitating out-of-the-box thinking for brand marketing leaders and forcing them to once again re-think how best to utilize marketing budgets to connect with their consumers. An old adage rings true: “when times are good, advertise; when times are bad, advertise.”

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Digiday

MAY 1, 2023

Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising For advertisers, it’s the most wonderful time of the year. New entrants are leading to fragmentation — and opportunities — as brands and advertisers work harder to build unduplicated reach.

Audience 50

Audience Advertising Cookies Marketing 50

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. One of the most popular audience capabilities supported through sell-side targeting is seller-defined audiences.

Advertising 121

Advertising Cookies Ad Inventory Audience 121

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

Cookies 95

Cookies Ad Tech A/B Testing CPM 95

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

VideoWeek

MAY 17, 2024

The biggest of these came earlier this year, when Netflix acquired rights to wrestling brand WWE’s flagship show Raw in the US, and all of its content in international markets. The deal will also see Stagwell run spend through Nexxen’s DSP, and directly into its SSP.

Retail 98

Retail Media Ad Tech Audience 98

Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

AdvertiseMint

NOVEMBER 21, 2023

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? More and more companies are using AI for marketing and advertising in powerful ways. What if you could use customer data to craft personalized marketing messages? Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement.

Cookies 109

Cookies GDPR Click Through Rate Advertising 109

Martech Series

NOVEMBER 18, 2022

The writing part will need researching, testing and optimization. Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? At MNTN, you can target different audiences in different ways.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

MNTN

NOVEMBER 13, 2023

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. Performance TV is a form of television advertising designed for one primary purpose: delivering measurable results.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. Unlike traditional advertising methods, where you pay for exposure, PPC ensures you’re investing in real, tangible engagement.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Digiday

JANUARY 8, 2023

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. These are encrypted identifiers that the publisher uses to share data on those logged users with advertisers that might want to reach them via programmatic auctions.

Cookies 66

Cookies Marketing Ad Tech Viewability 66

Basis

MARCH 20, 2023

Her presentation earlier this month at SXSW 2023 explored a question at the forefront of many advertisers’ minds: Will data privacy kill advertising? Here, Noor offers a framework for what advertising teams can do today to set themselves up for success in a privacy-focused future.

Cookies 82

Cookies Machine Learning Food Audience 82

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? Cost-effective advertising. Massive user base. Visual appeal.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

MNTN

AUGUST 23, 2022

One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. Addressable TV goes beyond the contextual targeting of linear TV to reach a brand’s specific target audience, no matter what content they are watching. What is addressable TV advertising, and how does it work?

Advertising 52

Advertising Marketing Demand Side Platform Fashion 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. What is CTV advertising? Talking about the CTV advertising meaning, CTV (Connected TV) refers to any type of device that can connect to the internet and support digital video streaming.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Martech Series

FEBRUARY 20, 2023

Web marketing tools simplify the process of increasing your website’s visibility in search results, which increases the likelihood that visitors will convert. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success. Let’s explore.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Hatzenbuhler started by highlighting that at MNTN, we’re B2B marketers ourselves, and therefore understand what boxes an ad channel must tick to be effective.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

MNTN

JULY 5, 2022

But social marketers don’t need to fear the newest channel for B2B. Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. Connected TV is the TV Solution for B2B Marketers. The TV screen wasn’t always the best place for B2B advertisers. Change can be scary.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-impression (PPM).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Ad Monsters

FEBRUARY 6, 2023

Without them, publishers are disconnected from their audience base and lost to fend for themselves in a wilderness of unclassified data. Alex Theriault: The CMO Council conducted this research ( The High Velocity Data Marketer ). But with interoperable technology like the Spherical Platform, marketers become data empowered.

Cookies 93

Cookies Audience Machine Learning GDPR 93

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. This article is here to guide you through the CTV attribution process, as well as to explain the most efficient strategies to follow in order to reach stable advertising income. SmartHub's Features Have No Limits! SmartHub's Features Have No Limits!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data. The timing couldn’t be better. The entire digital ecosystem is under pressure.

Retail 88

Retail eCommerce Media Audience 88

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52