Martech Series

OCTOBER 18, 2022

Designed for use across all audiences and at every stage of the commercialization process, Elevalt serves as the foundation of the company’s data-driven approach to pharmaceutical marketing. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Pharmaceuticals 98

Pharmaceuticals Marketing Healthcare MarTech 98

Basis

JANUARY 11, 2024

Pharmaceutical marketers today have their work cut out for them. Amidst all this technological transformation, however, a key marketing tenet remains true: To market effectively, you must know your consumers. Younger OTC “This is stressful.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

Martech Series

AUGUST 1, 2022

Study Underscores Broadcast Radio’s Advertising Value for Pharmaceutical Brands. The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 75

Pharmaceuticals Healthcare Media Brand Lift 75

Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

Healthcare 96

Healthcare Pharmaceuticals Demand Side Platform Marketing 96

Basis

JANUARY 24, 2024

For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations. Beyond that, it’s important for health and pharma marketers to maintain a mixed-funnel approach in their campaigns.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. In the past, though, they’ve steered clear of influencer marketing. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Pharmaceuticals 95

Pharmaceuticals Healthcare Advertising Marketing 95

Basis

DECEMBER 1, 2023

With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable. This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference. This isn’t only because marketers have a fondness for the shiny and the new. Cesar Brea of Bain and Co.

Marketing 114

Marketing Pharmaceuticals MarTech Cookies 114

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. Pharmaceutical brands are leaning heavily into data-driven ad buying to drive brand impact.

Impressions 67

Impressions Pharmaceuticals Healthcare Marketing 67

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . No banners on mass-market websites.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse….

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Martech Series

JULY 26, 2022

This verticalized platform is specifically designed to fully automate an improved customer experience for Pharma audiences while accounting for the industry’s ever-evolving privacy and security regulations. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

Healthcare 105

Healthcare Pharmaceuticals Communications MarTech 105

Martech

NOVEMBER 16, 2022

Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s She says that all the sound and fury have so far signified nothing when it comes to changes in either Twitter’s product or audience. No changes in audience or engagement.

Advertising 130

Advertising Pharmaceuticals Audience Media 130

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. Twitter (now X) has lost much of its business audience and interest from B2B companies. aimed at buyers and prospects. Threads is still a question mark.

Media 135

Media Pharmaceuticals Impressions Audience 135

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. And maybe they shouldn’t be seen just as “cannabis consumers.”. And QSR [buyers are] a huge consumer of this type of data.”.

Media 82

Media Pharmaceuticals Advertising Marketing 82

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future.

Pharmaceuticals 128

Pharmaceuticals Electronics Healthcare MarTech 128

Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. Marketing Technology News: Memsource Welcomes Technology and SaaS Industry Executive Jason Hemingway as VP Global Marketing.

Healthcare 98

Healthcare Pharmaceuticals MarTech Audience 98

Single Grain

SEPTEMBER 22, 2023

The key to automating a consistent flow of qualified leads is setting up a quality marketing funnel. By guiding potential customers through a series of stages, from awareness to conversion, well-crafted marketing funnels can increase conversions, drive revenue and create loyal customers. Work With Us What Is a Marketing Funnel?

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Martech Series

NOVEMBER 2, 2022

New Privacy Controls Purpose-built for Pharmaceutical and Other Highly-Regulated Industries. This incredible growth was driven from 45 new subscription customers across a variety of industries including technology, financial services, consumer packaged goods (CPGs), pharmaceutical, agencies and hospitality companies around the world.

Pharmaceuticals 75

Pharmaceuticals MarTech Agency Marketing 75

Ad Monsters

MAY 8, 2023

If you’re anything like me, you have familiarized yourself with TransUnion over your obsession with checking your credit report, but now it looks like the credit reporting company is taking its talents in a new direction, healthcare marketing. It unlocks a much more granular view of marketing effectiveness in a privacy-safe way.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. It prioritizes consumer connection across all channels, enhances brand visibility and reputation and converts your audience into loyal customers.

Healthcare 111

Healthcare Pharmaceuticals Audience Conversion 111

Martech

APRIL 1, 2022

Get the daily newsletter digital marketers rely on. Growth in AVOD ad spend is outpacing other channels and is projected to be worth $47 billion of the global CTV market by 2023,” said Iván Markman, Yahoo Chief Business Officer. AVOD audiences. Glewed TV is now a preferred partner in Yahoo’s supply-side platform. Why we care.

Advertising 111

Advertising Pharmaceuticals Food Entertainment 111

Ad Monsters

OCTOBER 18, 2022

As we loom closer to a recession (and budget reset time), now is the time to consider how the out-of-home (OOH) market will impact 2023’s ad trends. OOH will likely be at the forefront of marketing plans and strategy based on ad spend trends over the past two years. This time last year, advertisers started taking a closer look at OOH.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

MNTN

MARCH 14, 2024

They’ve got a point — nobody wants the big climax scene in their favorite drama suddenly interrupted by a pharmaceutical commercial. Well, they’re answering to Wall Street and their audiences, so it’s in their best interest to improve the ad-supported model until it plays just as smoothly as linear. Let’s put this in perspective.

Pharmaceuticals 105

Pharmaceuticals Advertising Audience Marketing 105

Single Grain

AUGUST 15, 2019

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. Even if you’re a national brand, there are certain markets that you’ll do better in than others, and those preferences are likely to change over time.

Banner 102

Banner SEO Pharmaceuticals Audience 102

Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

Marketing 64

Marketing GDPR Shipping Fashion 64

Single Grain

NOVEMBER 14, 2023

So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

Ad network 98

Ad network Conversion CPC CPM 98

Lemonads

APRIL 3, 2020

Businesses, as well as affiliate marketers, need to make adjustments and adapt to our new reality. Profiting from the fear and chaos is not smart marketing nor entrepreneurship, it’s just a type of exploitation that you should avoid at all costs. Needless to say, it will likely have an effect on your business as well.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

VideoWeek

MAY 31, 2023

percent drop in ad spend this year, reflecting a decline in audience numbers and inventory. The company added that given the convergence of TV and other forms of online video, marketers expect the same levels of measurement and targeting they get from digital channels. The UK was identified as the fastest-growing EMEA market at 3.1

Pharmaceuticals 59

Pharmaceuticals Agency Media Audience 59

Digiday

NOVEMBER 3, 2022

Retail, auto, financial and pharmaceutical services are of particular interest. Trigger XR, a full-service mixed reality agency, said its clients are exploring full-scale retail experiences that can combine brand and performance marketing or give existing customers additional value in the metaverse.

Education 69

Education Agency Pharmaceuticals Retail 69

InMobi

DECEMBER 9, 2019

billion market in the U.S. These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Retail Marketing 52

Digiday

MARCH 1, 2023

The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market. media market is not new. advertisers.

Media 69

Media Audience Pharmaceuticals Agency 69

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. What do people want? How can we best help them?

Pharmaceuticals 67

Pharmaceuticals Machine Learning Agency Healthcare 67

Digital Turbine

JULY 28, 2022

It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. The compelling mobile creative had a total reach of 10.8

Education 40

Education Click Through Rate Banner Pharmaceuticals 40