Basis

DECEMBER 1, 2023

The cannabis market is forecast to reach a whopping $50.7 To both navigate these challenges and capitalize on the market’s potential, cannabis marketing teams will need to prioritize brand awareness, crafting targeted strategies that make the most of the spaces where cannabis can be advertised and where their target audiences spend time.

Marketing 58

Marketing Brand Awareness Education Audience 58

Martech Series

JUNE 28, 2022

Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America. The boutique, demand-side programmatic platform will focus exclusively at first on DOOH. According to eMarketer, programmatic DOOH spend in the U.S.

Media 91

Media Marketing ROI MarTech 91

The Ad Tech Blog

APRIL 15, 2024

This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

Advertising 130

Advertising ROI Impressions Audience 130

Martech

OCTOBER 13, 2023

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. He pointed to a GroupM mid-year study that found DOOH growing 26% annually. Programmatic DOOH. Why we care.

Demand Side Platform 117

Demand Side Platform Media Retail Retargeting 117

Adtelligent

MAY 12, 2024

Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. Through AI, marketers can study the audience more holistically since AI can distinguish between millions of patterns that marketers—or humans, for that matter—can not see.

Advertising 52

Advertising Cookies Ad Space Audience 52

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. More DOOH inventory is becoming available to advertisers programmatically. and Canada.

Ad Targeting 114

Ad Targeting Demand Side Platform Impressions Audience 114

Basis

JANUARY 26, 2024

What Should Marketers Start Doing In The New Year To Improve The “Health” Of Their Campaigns? Page Kelley: Now that Google has started phasing out third-party cookies from users’ internet browsers, marketers should start to test and understand new cookie-proof ad targeting tactics to gain an understanding of their performance.

Advertising 77

Advertising Marketing Cookies Impressions 77

Martech Series

JANUARY 9, 2023

Lemma, an independent Supply Side (SSP) Platform for DOOH & Phi advertising, a Naif Alrajhi Investment group company and UAE’s premium high-impact network of digital billboards, have partnered to make PHI’s widespread screen inventory available on Lemma’s DOOH SSP for programmatic purchase.

Advertising 73

Advertising Fill rate ROI Audience 73

MNTN

APRIL 28, 2023

Digital out-of-home (DOOH) advertising is taking over, with brands increasingly allocating resources to this updated version of the medium. Consumers have to view DOOH ads. Brands Are Using DOOH to Grow Awareness and Drive Business For obvious reasons, out-of-home ad revenue took a hit during the peak years of COVID-19.

Real Estate 98

Real Estate Brand Awareness Audience Advertising 98

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Social media networks often include uniqueness as a part of their algorithms so that they can better determine which content is best for specific audiences.

Retail 104

Retail Marketing Audience Communications 104

Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. DOOH includes billboards, wallscapes, and posters seen while “on the go.”

Media 92

Media Advertising Brand Awareness Entertainment 92

Basis

DECEMBER 5, 2022

Today, as cannabis comes to our cities’ Main Streets and category players enjoy greater market opportunities, there is more investment going into cannabis advertising and marketing in an effort to break down the stigmas, expand awareness, and attract sales. 2) Lookalike audiences. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

Today, as cannabis comes to our cities’ Main Streets and category players enjoy greater market opportunities, there is more investment going into cannabis advertising and marketing in an effort to break down the stigmas, expand awareness, and attract sales. 2) Lookalike audiences. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

APRIL 24, 2023

Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a uniquely agile way to reach consumers. DOOH has also brought us innovative new ways of advertising, particularly using video. Read on to find out. YoY in the US.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. This proprietary stack is designed to drive conversions and target audiences via custom data sets. They also provide new opportunities for audience interaction via QR codes.

Retargeting 92

Retargeting Audience Conversion MarTech 92

Basis

DECEMBER 1, 2023

But B2B marketers have been navigating the digital shift while battling through a global pandemic, a prolonged economic downturn, supply chain challenges, layoffs in the tech industry, and a significant shift in who is making purchasing decisions in the B2B landscape. That’s an increase of nearly 70%!

Marketing 52

Marketing Audience Education Video Ads 52

Martech

DECEMBER 17, 2021

Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. And 35% said that DOOH complements their digital plan. Why we care.

Geo targeting 99

Geo targeting Advertising MarTech Audience 99

Basis

MARCH 7, 2023

Digital out-of-home (DOOH) advertising takes everything great about OOH and adds the benefits inherent to digital technology—namely, the ability to target, track, optimize, refine, and measure the results of OOH ads. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Basis

APRIL 24, 2023

Of course, we’ve come a long way since those early billboards for “horse blankets and rheumatism pills,” and today, digital out-of-home advertising (or DOOH advertising) is a uniquely agile way to reach consumers. DOOH has also brought us innovative new ways of advertising, particularly using video. Read on to find out. YoY in the US.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We Why we care.

Retail 106

Retail Impressions Shipping Media 106

Basis

JULY 19, 2023

Digital out-of-home (DOOH) is making quite a splash in the world of advertising. As of 2022, the global DOOH market was valued at $18.80 Put simply, when used as part of a holistic omnichannel strategy, digital out-of-home allows advertisers to reach audiences in key moments of impact. billion by 2030. from these ads.

Audience 52

Audience Advertising Marketing Media 52

Martech Series

AUGUST 31, 2022

Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant. Marketing Technology News: Truecaller for Business Launches New and Enhanced Capabilities for Enterprise Customers.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Basis

JANUARY 4, 2023

Amidst all that change, though, there is one reliable constant: programmatic, a medium that, at this point, touches pretty much every facet of digital marketing. last year), and it’s growing in other maturing media formats, too—the likes of connected TV (CTV), digital out-of-home (DOOH), and digital audio. in 2023 (up from 90.2%

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH).

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Martech Series

MARCH 2, 2023

OOH, advertising resolves this issue, and now the strategies rely on the smart combination of various digital advancements to capitalize on the potential of this powerful marketing tool. Now, with the advent and rise of DOOH, advertisers have limitless options about what to do with location to get the most out of it.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Lemonads

SEPTEMBER 18, 2021

There is no denying the fact that the marketing industry is slowly transitioning into a mostly digital state. This form of promotion is as old as the practice of marketing, but it remains a solid alternative that has merged surprisingly well with newer methods. What Are the Advantages of Digital OOH Marketing?

Media 52

Media Affiliates Real Estate Audience 52

Exchange Wire

JUNE 2, 2022

Following ATS Madrid, John Dolan, VP Global Head of Media Sales at Broadsign, discusses why brand-building is vital in a landscape of increased audience fragmentation, and how DOOH can help advertisers to communicate their message and win audiences' attention in [.].

Communications 59

Communications Audience Media Advertising 59

Basis

MAY 19, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so that you don’t have to. Here’s what to read from the week of 5/12/22 – 5/19/22 to stay ahead of the curve: Your In-Game Advertising Cheat Codes: Everything Marketers Need to Know to Play [:09]. Welcome to Scout!

Media 52

Media Video Ads Marketing Audience 52

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package.

ROI 76

ROI Entertainment Cookies Audience 76

Martech

DECEMBER 29, 2022

But how will marketers ride this wave? Premium streamers provide the inventory, price hikes increase the audience for ads. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come. alone, across all available platforms.).

Media 110

Media Advertising Audience Ad Exchange 110

Digiday

OCTOBER 11, 2022

How DOOH fits into the retail media ecosystem. Before unpacking the value of DOOH within a retail media campaign, it’s essential to be familiar with RMNs as they exist today. Most media planners and buyers understand that DOOH falls into three inventory categories : billboards, transit and place-based.

Retail 58

Retail Media Viewability Brand Awareness 58

Digiday

OCTOBER 21, 2022

Cherian Thomas, head of marketing and GTM, T-Mobile Advertising Solutions. The audience, one would imagine, would be rightfully confused and disappointed — if not downright angry. Why, then, do marketers expect a consumer’s reaction to be any different when they encounter advertising that only tells half the story?

Click Through Rate 55

Click Through Rate A/B Testing Conversion Conversion Rate 55

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience.

Advertising 75

Advertising Cookies CPM Retargeting 75

Digiday

APRIL 3, 2023

BodyArmor, the fitness drink brand founded in 2011, wants to capture the attention of a broader audience through the use of celebrity studded , digital out-of-home ads in Los Angeles, Miami and New York City. By contrast, DOOH revenues increased 24.2% OOH ads generated $8.6 billion in revenue in 2022, an increase of 20.7%

Brand Awareness 53

Brand Awareness Audience Advertising Media 53

Martech

MARCH 22, 2022

The program allows SMBs entry into affordable programmatic ad channels as digital media like CTV , as well as evolving channels like DOOH , make ad campaigns more fluid and performance driven. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

MarTech 77

MarTech Audience Media Marketing 77