Fuel Lines

NOVEMBER 8, 2013

Your ad agency’s blog should be a central component of your social media strategy for new business. Here are some of my personal tips to generate traffic to your blog. Optimize your blog’s content for search. Identify the key words that your target audience will most likely use to find you. Knowledge is power.

SEO 274

SEO Agency Audience Media 274

Ad Colony

MAY 19, 2022

The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. The BRAG Blog gives you deeper insight into our findings. they were able to tap into the younger audience and drive interest to their app. .

Finance 90

Finance Conversion Marketing Audience 90

Lemonads

MAY 27, 2021

How to Convert Your Blog Readers Into Money with Affiliate Marketing ( How to Make Money Blogging ) Just a couple of decades ago, having a rotbust business website was something that only big companies could achieve. Is It Possible to Make Money Off Blog Readers? What Is Affiliate Marketing?

Affiliates 52

Affiliates Marketing Conversion SEO 52

MNTN

AUGUST 30, 2023

Our engineers are obsessed with precise audiences. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. Want a Closer Look?

Audience 98

Audience Social Advertising Conversion Marketing 98

Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

Agency 279

Agency Public Relations Retail Audience 279

MNTN

AUGUST 12, 2022

The world of marketing can sometimes feel like it moves at the speed of light. In digital marketing news, in February of 2022 CMOs reported that they were willing to spend 57% of their budgets on digital marketing, and were planning to increase their spending by another 16% next year. Adweek has some ideas.

Audience 98

Audience Marketing Retail Advertising 98

Martech Series

DECEMBER 6, 2022

Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with.

Marketing 123

Marketing ROI Audience MarTech 123

Smaato

JULY 18, 2023

One of the golden rules in marketing is to know your audience. Ask any marketer in 2023, and you’ll probably hear that knowing your audience isn’t enough. One essential tool in the programmatic advertising toolbox is audience targeting. What’s the difference between a target audience and audience targeting?

Audience 52

Audience Marketing Advertising 52

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

MNTN

JULY 15, 2022

Our recently released back-to-school report and white paper gives a lay of the land, arming marketers with all of the tools and strategies they need to succeed. Audience segmentation is always a sore spot for marketers—and striking that fine balance of not too niche, but not too broad boils can be a challenge. contact-form-7].

Audience 98

Audience Retail Marketing Advertising 98

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 116

Cookies Marketing Retargeting CPC 116

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 118

Marketing Audience Media ROI 118

MNTN

JUNE 8, 2022

Scroll down below to view a few unconventional audience segments that you might not have considered, for your upcoming summer marketing. Audience Name: Do-It-Yourself. Audience Provider: ComScore. Audience Name: Beaches. Audience Name: Beaches. Audience Provider: PlaceIQ. Audience Provider: PlaceIQ.

Audience 98

Audience Marketing Advertising 98

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. That may be why 70% of B2B marketers report that video is more effective than any other form of content for converting leads. Use Video in Email Marketing.

Marketing 233

Marketing Click Through Rate Conversion eCommerce 233

MNTN

JUNE 1, 2022

Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Here are a few ways you can use MNTN’s Audience Segment Reporting to level up your marketing activations right now: Test, Learn, and Target More Effectively than You Can With Any Other CTV Platform.

Audience 98

Audience Shipping Conversion Marketing 98

illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. Audience-pay models take the helm Subscription revenue will play a crucial role in supporting the publishing sector and local news going forward.

Audience 59

Audience Ad Tech Advertising Media 59

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 124

Marketing SEO Machine Learning Audience 124

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? So, let’s dive in.

Audience 52

Audience Cookies Ad Server Viewability 52

Digital Turbine

MAY 19, 2022

The BRAG Blog: How CashApp Ruled Finance . The BRAG Index measures a brand’s app installs against its brand funnel (defined as consumer awareness and install intent) to find brands that had app growth that transcended its market presence. . The BRAG Blog gives you deeper insight into our findings. Read the full report here.

Finance 52

Finance Marketing Audience 52

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. Get MarTech!

Marketing 116

Marketing MarTech Audience Media 116

MNTN

AUGUST 16, 2023

Last month may have been all about those summer swells, but starting this month, there’s one thing a performance marketer wants to keep in mind: holidays. And because we want you to crush it this year, we’ll even help get your audience targeting started right now. The post Who’s Your Audience? the Q4 variety.

Audience 52

Audience Retail Marketing 52

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Inboxes are overflowing and attention spans are shrinking.

Marketing 126

Marketing Communications MarTech Audience 126

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. Include a chart of the data.

Marketing 140

Marketing Conversion Rate Audience MarTech 140

Lemonads

JANUARY 11, 2021

Have you been wondering “ How to monetize a blog with affiliation? ” If you’ve stumbled upon several suggestions not worthy of any attention like throwing ads into your blog and hope it will eventually pay off… well, forget what you’ve read and stick here! Don’t miss them to improve and use them in your everyday marketing strategy!

Affiliates 52

Affiliates Audience CPA Marketing 52

MNTN

SEPTEMBER 11, 2023

It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. Audience Name: Millennials Audience Provider: Datalogix Why they’re valuable: Millennials spend the most on Halloween (on average $255) compared to their generational counterparts.

Audience 52

Audience Retargeting ROI Retail 52

MNTN

AUGUST 11, 2022

If someone offered you free market research and a way to streamline your ad budget, how quickly would you jump onboard? Audience Segment Reporting Reveals Your True Targets. Modern advertising solutions have opened up a world of precise audience targeting. This is where audience segment reporting becomes essential.

Audience 98

Audience Advertising Marketing 98

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing 97

Marketing Education Machine Learning Entertainment 97

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. Engaging Content CTV platforms offer a wide range of engaging content that caters to diverse audiences. Try out a couple of different ads.

Audience 52

Audience A/B Testing Entertainment Advertising 52

Martech Series

DECEMBER 19, 2022

Audience networks are being used by criminals to defraud advertisers of tens of billions of dollars every year. Click fraud prevention service Polygraph is advising advertisers to beware of audience networks if they want to minimize their exposure to click fraud. Audience networks are where the fraud happens,” said Vanes.

Audience 59

Audience Advertising MarTech Marketing 59

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing 133

Marketing Machine Learning Audience MarTech 133

illumin

DECEMBER 4, 2023

US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. Since this is already part of Disney+’s business model in so much of the world, it makes sense that the streaming service is looking to adapt it to its US market.

Audience 93

Audience Advertising Ad Tech Marketing 93

MNTN

JULY 13, 2023

For now, take a peek at some of these in-market audiences that you can apply ASAP to your campaigns before switching on those OOOs. Audience Name: Travel Spenders Audience Provider: Audiences by Oracle Why they’ve valuable: This season can be sweltering, but you know what else is hot in summer?

Audience 52

Audience Advertising Media Marketing 52

MNTN

NOVEMBER 17, 2022

You’re probably wondering what this rather nebulous audience segment could possibly mean. We covered this (well, one part) recently with a blog post that shares seven audience segments that travel brands should be targeting. Audience Name: Work From Home/Telecommuters. Audience Provider: Adstra. Could it be travel?

Audience 52

Audience Entertainment Advertising Marketing 52

MNTN

JUNE 20, 2023

Pair what you learn with some of these in-market audiences below, and you’ll be all set for a winning semester campaign. Audience Name: Prospective College Shoppers Audience Provider: Oracle Why they’re valuable: Who knew that a little keyword tweak could unlock so many possibilities? The post Who’s Your Audience?

Audience 52

Audience Education Retail Media 52

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Marketing 111

Marketing eCommerce Retail MarTech 111

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Read her blog here. Justine Jordan. “In

Marketing 119

Marketing MarTech Audience Agency 119

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. And as long as that is the case, Netflix will still hold a prominent position in the market.

Audience 98

Audience Food Education Ad Tech 98