Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Playwire

APRIL 10, 2025

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

CPM 52

CPM Header Bidding Viewability Impressions 52

Martech

SEPTEMBER 24, 2024

A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. greater reach than addressing a general travel audience. The cost per viewable impression was 1.5X The statistics. more efficient.

Viewability 65

Viewability Impressions Audience MarTech 65

illumin

DECEMBER 9, 2024

As online shopping and e-commerce continue their dominance, retailers are using their growing digital channels to further connect and engage with target audiences. Audiences may or may not have also interacted with retailers in person. What is your definition of an impression? How are clicks per impression counted?

Retail 52

Retail Media Advertising Viewability 52

Martech Series

JULY 13, 2022

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana Boat campaign to test performance and scale of programmatic audience targeting across environments both with and without third-party cookies. Beat viewability benchmark by 34%.

Viewability 98

Viewability Cookies A/B Testing Audience 98

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.

Viewability 122

Viewability Advertising Impressions Media 122

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Get MarTech!

Viewability 127

Viewability Impressions MarTech Advertising 127

Martech Series

FEBRUARY 17, 2023

Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend.

Viewability 109

Viewability Advertising Impressions Brand Awareness 109

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. Why we care.

Viewability 109

Viewability Impressions Entertainment Audience 109

VideoWeek

JULY 21, 2022

After all, marketers aren’t really interested in how many impressions were delivered, but how many impressions actually left an impression. The implicit assumption is that if you reach a large audience, a good portion of that audience will pay attention to the ad. BuzzFeed is one example.

Viewability 122

Viewability Agency Impressions Clickbait 122

Ad Monsters

DECEMBER 13, 2022

According to the study, “consumers have to be ID’d on the ad impression, and then subsequently on the transaction, store visit, or another measured event. Then those two events need to be matched to attribute the action to the ad impression. Accuracy is key and any remnants of duplicate impressions should be accounted for.

Viewability 102

Viewability Advertising Impressions Cookies 102

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

illumin

NOVEMBER 26, 2018

In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability. As we imagined, viewability is being used as a KPI for video advertising, but should it be? How Does The MRC Define Viewability? Specifically, a legitimate click on a video ad (i.e.

Viewability 53

Viewability Video Ads Impressions Advertising 53

Ad Monsters

MAY 16, 2024

While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement. Brands measure attention through viewability, creative elements, interaction, placement, timing, platform, audibility, clutter, device usage, and eye tracking. Brands struggle to connect with concentrated audiences.

Viewability 116

Viewability Impressions CPM Audience 116

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. With a slow load time, viewability and completion rates are both severely lessened. Of course, most users will abandon the ad after two seconds.)

Viewability 52

Viewability Cookies Impressions Ad network 52

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability? How is it measured?

Viewability 52

Viewability Banner Impressions Video Ads 52

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.

Viewability 111

Viewability Demand Side Platform Cookies Impressions 111

Martech

FEBRUARY 8, 2024

With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. The guidelines consitute a substantial discussion of metrics, including: Impressions. Viewability. User attribution and audience. Why we care.

Viewability 112

Viewability MarTech Impressions Advertising 112

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Marketing Technology News: The Benefits of PR in Modern Day Marketing. ensure that all inventory is legitimate.

Viewability 97

Viewability Impressions MarTech Audience 97

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. But measuring beyond a viewable impression is crucial to know if your ad is being seen, heard and completed by a human. Nowadays, adults are spending over 1.5

Viewability 52

Viewability Real Estate Impressions Video Ads 52

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Monetize More

FEBRUARY 26, 2023

CPM stands for “Cost Per Mile” or cost per 1000 impressions. For example, the advertiser budget for a campaign is $20, and the ad receives 2000 impressions. To calculate CPM you take ($20/2000) * 1000 = $10 which means that the advertiser is willing to spend $10 for every thousand impressions. There’s no concern regarding CTR.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. Consequently, ad placement/timing affects audience retention.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

PubMatic

MAY 5, 2025

Our Connect platform enhances this approach by letting buyers access curated inventory enriched with 190 valuable data sets, including first-party and commerce-driven audience segments, directly at the publisher level. Prove Real Impact with Ghost Bidding When budgets tighten, every impression must prove its worth. The result?

Control Group 59

Control Group ROI CPM Viewability 59

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. ” Marketing Technology News: Modeling Success – VBB vs. Modeled VBB (mVBB).

Rich Media 98

Rich Media Media Advertising Viewability 98

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Ad salesman: “That’s because you’re not in the target audience.” Non-viewable impressions. Here are some of the top culprits.

Advertising 129

Advertising Impressions Demand Side Platform Conversion 129

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Digiday

SEPTEMBER 27, 2022

During one of the event’s closed-door sessions — in which publishing executives were granted anonymity for candor — multiple publishing executives lamented seeing ad prices for impressions on cookieless browsers like Safari be half the rate of third-party cookie-enabled impressions. It just doesn’t translate.

Cookies 79

Cookies Viewability Impressions Ad Inventory 79

Ad Monsters

DECEMBER 19, 2023

Consider MFA inventory MFA inventory : sellers of such inventory are never going to voluntarily add extra fields to their impression reports showing how many other ad placements were simultaneously loaded on the page, or how many ad placements didn’t meet viewability standards. Nothing could be further from the truth.

Media 127

Media Impressions Education Viewability 127

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

illumin

DECEMBER 6, 2018

native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad. Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). Regulations Don’t Solve The Issue.

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Now, marketing needs to show ROI quickly.

Marketing 141

Marketing Brand Awareness Viewability Audience 141

Monetize More

MAY 7, 2025

Mediavine Feature MonetizeMore Monumetric Mediavine Minimum Traffic Requirement Pageviews don’t matter if you’re making atleast $1000 per month.

Header Bidding 52

Header Bidding Machine Learning Fill rate A/B Testing 52

Martech Series

JUNE 28, 2022

As the video player technology for 4000+ leading publishers including The Associated Press, Accuweather, McClatchy and Reuters, Connatix offers unique, proprietary inventory and engaged audiences that advertisers would not be able to target without leveraging Connatix’s technology.

Viewability 98

Viewability Impressions Video Ads MarTech 98

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98