AdvertiseMint

SEPTEMBER 17, 2023

Would you like to learn how to ads on TikTok for your marketing campaigns? TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. You can invest in TikTok ads to market your products and services on the platform.

Fashion 52

Fashion Video Ads Food Education 52

Ad Beat

APRIL 24, 2024

Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6 million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads. Video Video ads, on the other hand, are clearly a major focus for Spotify.

Pop-Up 105

Pop-Up Display Advertising Video Ads Native Advertising 105

Martech Series

JULY 11, 2022

Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass.

Retail 79

Retail Food Display Advertising MarTech 79

VideoWeek

MAY 8, 2024

Recommendations are based on a range of signals, including audience similarity and topic relativity. ‘Audience persona’ enables advertisers to describe the audience they want to reach, and creates a combination of audience segments which match this description.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

AdvertiseMint

JULY 30, 2023

In this article, we will cover the following: The Right Business for TikTok’s audience The advantages of TikTok for business TikTok marketing strategies for businesses Businesses that flourished on TikTok The Right Business for TikTok’s Audience 38.4% Food and beverage. Food-related content is also popular on TikTok.

Marketing 52

Marketing Fashion Food Audience 52

MNTN

FEBRUARY 15, 2024

Despite the rise of digital platforms, linear TV ads continue to be a vital strategy for brands aiming to reach a wide audience through scheduled programming on satellite or cable networks. These ads are placed within specific time slots, targeting audiences tuned into shows, news, or events at predetermined times.

Advertising 98

Advertising Audience Retargeting Food 98

Martech Series

AUGUST 11, 2022

CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), the global leader in creative logistics. The report covers video ad serving in the U.S.

Impressions 84

Impressions Food Education Video Ads 84

VideoWeek

JULY 25, 2023

PubMatic says Convert is aimed at both traditional retailers, as well as other transaction-based businesses (such as food delivery, ride-share, and travel companies, many of which have been building out their ad offerings recently). PubMatic says Convert will ensure transparency in fee and pricing structures.

Media 52

Media Header Bidding Retail eCommerce 52

Basis

SEPTEMBER 16, 2022

By pairing thoughtful, timely messaging with other strategies—such as retargeting key audiences across channels —brands can ensure that consumers are getting the right message, in the right way, at the right time. These are just a few of the outlandish images seen at the start of Del Taco’s video ad highlighting their “20 Under $2” menu.

Food 80

Food Video Ads Retargeting Ad Tech 80

Brid.tv

NOVEMBER 17, 2023

It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data. But does it really do that? It can’t always tell you how a consumer feels.

GDPR 78

GDPR Cookies Real Estate Non-Profit 78

InMobi

JANUARY 9, 2023

The brand targeted ice-cream lovers with two mobile video ads, one targeted to five cities that are major hubs during Mudik and another one at the train station and one at rest stops, with compelling messaging in local languages to celebrate with Viennetta and purchase it online or at the store.

Brand Lift 52

Brand Lift Food Video Ads Retail 52

AdvertiseMint

SEPTEMBER 13, 2023

They have built a big audience of fans who follow them. They then share these through posts, photos, videos, and livestreams. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. The key is influencers have built a big, loyal audience on social media. Their audience is small but targeted.

Media 52

Media Fashion Audience Food 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Martech Series

NOVEMBER 10, 2022

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. The most popular types of in-game advertising (IGA) are dynamic ads, static ads, and gamevertising. You will reach a specific target audience successfully. Wendy’s Wendyverse.

Banner 85

Banner Food Audience Education 85

Digiday

NOVEMBER 2, 2022

To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok. Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform. ”

Conversion 59

Conversion Food Education Audience 59

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Or that play above the pump at a gas station?

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. Meta Audience Network for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. Joe Mitchell, head of GTM sales, Amazon Ads. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

Advertising 63

Advertising Demand Side Platform Conversion Audience 63

InMobi

SEPTEMBER 14, 2021

According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic. Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Or that play above the pump at a gas station?

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

illumin

JANUARY 9, 2019

One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. click on them); otherwise, they’ll simply ignore them.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

InMobi

OCTOBER 7, 2019

How can they provide their message to the right audience and deliver a great brand experience? In fact, both Lenovo and Cars.com have used consumer surveys pushed out through apps to gain a deeper understanding of their audiences and market positions. But what does this mean for marketers?

Marketing 52

Marketing Viewability Food Rich Media 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Part of Condé Nast’s restructuring is designed to cater to this volatile video landscape. But monetisation of this content is currently insufficient. Read on VideoWeek.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . When Wyzowl asked over 600 people about the type of video content they’re interested in seeing —. 39% of people cited explainer videos. . Source: Hubspot.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

DECEMBER 14, 2020

Many advertisers, however, don't have experience reaching out to and talking to this audience. 49% of Latinx consumers said they have noticed a video ad on their mobile device. GET IT NOW How This Latinx Audiences Report Will Help Advertisers For brands looking to reach Latinx consumers in the U.S.,

Audience 52

Audience Food Mobile Ads Video Ads 52

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale? Native Advertising.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digiday

FEBRUARY 22, 2023

of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. The majority of RMNs are static and display, while Firework uses a video-driven RMN.

Conversion 82

Conversion Agency Fashion Retail 82

RevX

NOVEMBER 7, 2022

The internet is a huge place with millions of ad inventories. From audience segmentation to campaign optimization and reporting, it is designed to be precise, scalable, customizable, and highly-efficient. Reaching the right audience in the right context is key to a successful advertising strategy. Audience Targeting Mechanism.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Brid.tv

JULY 3, 2023

Start Streaming Benefits of User-Generated Content for Publishers Publishers usually opt for using UGC with the goal of engaging their audience, improving content quantity, and growing their online presence. Boosts Engagement UGC improves engagement by promoting audience interactivity.

SEO 52

SEO Rich Media Fashion Media 52

InMobi

SEPTEMBER 2, 2020

Download this report, titled Understanding Quality Ad Creative for Mobile Screens , today to learn: Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. Why targeted audiences should see customized mobile ad creatives.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Lemonads

JULY 28, 2020

Running a campaign on Facebook ads or Instagram ads won’t give you the same result. Know that every niche is different, every audience is different and ultimately your test and result are going to be different than others. Facebook’s demographics cover the widest audience on any platform of social media.

Video Ads 52

Video Ads Audience Conversion Conversion Rate 52

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative.

Viewability 63

Viewability Healthcare A/B Testing Food 63

InMobi

JUNE 12, 2020

With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven approach to find audiences for custom needs. For example, a weather app can provide location information, while a social media app often provides basic demographic information.

Advertising 52

Advertising ROI Cookies Audience 52

illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. Think of the Super Bowl as a stage to get those products and services in front of the right audiences. An estimated total amount of 15.3B

Advertising 47

Advertising Rich Media ROI Food 47

InMobi

MARCH 31, 2020

This is a problem even in benign times, as advertisers find it difficult to find fully brand safe opportunities to reach their audiences (at least at scale anyway) without hitting some sensitive content that may put off a small but vocal set of consumers. They’re likely your target audience. population. Who are these mobile gamers?

Advertising 52

Advertising Food Audience Video Ads 52