Martech Series

FEBRUARY 9, 2023

So how do you most effectively engage your audience through your marketing, particularly in the face of a potential recession? Put a stronger focus on value and education. Incorporate retargeting to keep your brand top of mind. The bonus benefit is, the familiarity you create with retargeting also builds trust.

Audience 95

Audience Retargeting Marketing Education 95

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. By implementing strategies to reduce ad fatigue, such as refreshing ad creatives and targeting different audience segments, marketers can improve campaign performance and maintain a positive brand image. Refreshing ad creatives and copy can help reduce ad fatigue.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Single Grain

JUNE 17, 2025

Educational myth-busting content drives the highest lead conversion potential with 3.8% increase in favorability among B2B audiences, a 7.1% But understand the goal isn’t to go viral; it’s to introduce your brand values and expertise to new audiences through content they’re already consuming.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 52

Advertising Retargeting CPA Audience 52

Basis

DECEMBER 5, 2022

The higher education marketing landscape is changing. From major colleges and universities to online education giants to newer nondegree providers, institutions of all kinds are grappling for a share of this lucrative market—packing even more players onto what was already a crowded playing field. Online learning.

Education 52

Education Marketing Retargeting Audience 52

Single Grain

APRIL 15, 2025

Key Highlights Well-structured LinkedIn ABM pipelines can improve conversion rates by up to 40% compared to disconnected campaigns 97% of marketers report that ABM delivers a higher return on investment than other marketing strategies End-to-end pipeline visibility enables accurate attribution of LinkedIn ABM’s impact on revenue Integrated technology (..)

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

MNTN

FEBRUARY 27, 2025

Brand awareness is the level of familiarity and recognition your target audience has with your brand, products, or services. The more familiar your audience is with your brand, the more likely they are to engage with your marketing efforts and convert into leads. What Is Brand Awareness? How Does Brand Awareness Marketing Work?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Basis

JANUARY 24, 2024

The next few years are set to be, shall we say, an educational time for marketers at colleges and universities. To better understand what higher ed advertisers need to know about the privacy-first future, we spoke with education marketing expert Sydney Warden, Director of Integrated Client Solutions at Basis Technologies.

Education 52

Education Advertising Marketing Cookies 52

The Ad Tech Blog

JULY 14, 2024

Additionally, businesses should educate their employees about data privacy and ensure that they follow best practices for data handling and security. Difficulty in Targeting the Right Audience Targeting the right audience is crucial for the success of mobile advertising campaigns.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. GDPR, CCPA), is limiting marketers ability to target audiences with precision.

Media 59

Media SEO Marketing Healthcare 59

Martech

SEPTEMBER 18, 2024

Focus on clarity and usability to help your audience achieve their goals. Use retargeting ads and personalized recommendations to guide users toward completing their purchase. Understand where your audience spends their time and what questions they are asking. This helps identify what your audience is searching for and when.

Conversion 68

Conversion Conversion Rate Click Through Rate A/B Testing 68

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Test small audience segments before scaling.

ROI 52

ROI Marketing CPA Conversion Rate 52

Basis

OCTOBER 18, 2022

Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands. Higher Education Holiday Advertising Best Practices. Higher Education Holiday Advertising Best Practices. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 96

Advertising Retargeting Education Retail 96

MNTN

NOVEMBER 29, 2023

The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. When it comes to CTV audience targeting , there are lots of ways to aim your ads. Interest-Based Targeting Interest-based targeting gets to the heart of what excites your audience.

Audience 52

Audience Retargeting Impressions Education 52

InMobi

MARCH 14, 2022

In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.

Retargeting 52

Retargeting Communications Pop-Up Advertising 52

Single Grain

OCTOBER 2, 2019

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 The audience. Facebook’s relevance score was originally a single metric that told advertisers how relevant their ad campaign was to their target audience. Delivery optimization. The placement.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Its important to know and consider your audience when running your campaigns.

Education 85

Education Electronics Retargeting ROI 85

Martech Series

SEPTEMBER 16, 2022

It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. Their website played a critical role in sharing the brand story with the audience. Final Thoughts.

Marketing 111

Marketing Brand Awareness Retargeting Audience 111

Single Grain

MAY 12, 2025

TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged. This powerful discovery engine means brands can reach new audiences without relying on existing follower counts or paid promotion. The era of prioritizing reach over relevance is firmly behind us.”

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

MNTN

MARCH 7, 2025

But those goals will differ based on your target audience. Social Media Prospecting : Use paid social campaigns to introduce your brand to new audiences and drive initial engagement. Content Marketing : Publish blog posts, reports, and videos that educate potential customers and establish brand authority.

Marketing 52

Marketing Retargeting Conversion Audience 52

Single Grain

APRIL 20, 2025

“With tighter budgets during a recession, investing in digital marketing allows businesses to reach their target audience without breaking the bank.” Focus on creating educational content that addresses recession-specific concerns. ” Your content should address this directly.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. Geo-targeting campaigns. Feed-based product campaigns. Sequential storytelling. Vertical : Retail & E-commerce.

Geo targeting 96

Geo targeting Advertising Machine Learning Audience 96

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

MNTN

APRIL 18, 2023

These ads should be persuasive and educational. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. You can run retargeting ads on social media, as banners on websites, and even on Connected TV. Add multiple categories to your email sign-up list to best segment your audience.

Retargeting 52

Retargeting Marketing Education Audience 52

Martech

JUNE 27, 2023

Notice the discrepancies Notice how our goals sometimes misalign with the needs of our audiences. 3: Educational content Fill your site with useful, non-salesy information about your category and the problems your customers are looking to solve. Their purpose can be peer-sharing, networking, education, support — the sky’s the limit.

eCommerce 117

eCommerce Education Communications Retargeting 117

Single Grain

JANUARY 16, 2025

Audience : Understand the thoughts, feelings, needs, and aspirations of your high-ticket customers. The key is to continue driving demand by ensuring your product or service solves problems, understanding your audience’s needs, and consistently creating great offers. Webinars : Educational sessions that demonstrate expertise.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC 105

CPC Conversion Audience Conversion Rate 105

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems. And don’t forget about personalization on social media.

ROI 98

ROI Marketing SEO CPA 98

MNTN

MARCH 13, 2025

Targeted touchpoints ensure the right message reaches the right audience, driving more efficient conversions. Step 1: Define Your Target Audience Create an “ideal buyer” character or persona based on data and demographics for your product, including their age, gender, education level, geographic location, and so on.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Single Grain

MARCH 3, 2023

Chatfuel also uses large-scale brand awareness campaigns to build remarketing audiences for other paid advertising channels, like Facebook. Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech

MARCH 2, 2022

The chance of the user biting on an email cadence, picking up calls, or clicking on retargeting ads diminishes every minute that a salesperson is not in contact. ??. Beating competitors to prospects Accelerating your sales cycle Increasing conversion Expanding your audience Being the primary source of education for your prospects.

Retargeting 112

Retargeting Banner Conversion Education 112

Single Grain

MAY 30, 2025

Organic strategies typically outperform paid advertising in scenarios requiring trust-building and educational content. It’s also invaluable for targeting specific audience segments with precision that organic search can’t match. And after your audience regularly sees your ads, your brand will be more recognizable.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

SEPTEMBER 22, 2023

Content at the ToFu stage should be educational, informative and engaging. Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. Other products or services will require much more education. An example might be purchasing a pharmaceutical drug.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Martech

MAY 24, 2024

The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Here are the areas where B2B and B2C marketing automation differ the most. Data quality.

A/B Testing 115

A/B Testing Marketing Machine Learning Retail 115

Smart-Hub

DECEMBER 1, 2021

Programmatic advertising uses automations and software to determine and target ads to more high-converting audiences. For instance, one ad could gather information on teenagers and kids that watch Marvel movie trailers on YouTube and Facebook and retarget ads that promote Marvel character merchandise and toys for their age group.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Single Grain

APRIL 7, 2025

This should include: Content Mapping for the Buyer’s Journey Different stakeholders within your target accounts will have different concerns and information needs. Step 6: Launch and Monitor Your Campaign With your strategy defined and assets created, it’s time to launch your LinkedIn ABM campaign.

Conversion Rate 52

Conversion Rate Conversion ROI Retargeting 52