Ad Beat

JUNE 12, 2024

And it’s even more essential for those with younger-skewing audiences, given that almost one in 10 millennials and more than one-fifth of Gen Z adults identify as LGBTQ+. Unsurprisingly, this means Pride has become a battleground for brands looking to target LGBTQ+ consumers — and display ads are one of the most hotly contested warzones.

Non-Profit 94

Non-Profit Audience Brand Awareness Video Ads 94

Advendio

JANUARY 12, 2023

Publishers are well-positioned to create their own walled gardens since they have verified audience data that they gather each time someone logs in to view their content. Video Advertising is on the Rise. Social media platforms are following suit by expanding their video features and capabilities.

Advertising 77

Advertising Retail Cookies Video Ads 77

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Lemonads

OCTOBER 4, 2020

PowerAdSpy’s can make you discover insights with its incredible database offering compelling service to advertisers, media buyers, publishers, and more, providing quality ads for business growth with a snap. PowerAdSpy offers ad examples composes of attributes such as: Demographics and Location-based ad examples by choosing any location.

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

AdvertiseMint

JULY 30, 2023

In this article, we will cover the following: The Right Business for TikTok’s audience The advantages of TikTok for business TikTok marketing strategies for businesses Businesses that flourished on TikTok The Right Business for TikTok’s Audience 38.4% It provides brands access to diverse audiences from all walks of life.

Marketing 52

Marketing Fashion Food Audience 52

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 82

Advertising Mobile Ads Retail Entertainment 82

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB.

Retail 108

Retail Electronics Manufacturing MarTech 108

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. billion, the Snapchat parent company announced in its quarterly earnings.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. million for privacy breaches on WhatsApp.

Ad Tech 98

Ad Tech Media Cookies Audience 98

SpotX

AUGUST 18, 2021

Alongside RCTI+ and our strong portfolio of digital business, we’re excited to take our video advertising business to the next level with a programmatic video ad tech leader like SpotX to monetize our inventory and offer a premium audience to regional advertisers,” said Valencia H. Tanoesoedibjo, MNC Media COO.

Advertising 40

Advertising Video Ads eCommerce Entertainment 40

InMobi

JANUARY 18, 2022

But as retailers dive deeper into more experiential advertising, a few new formats that I’ve been hearing a lot about is Twitch (owned by Amazon) where brands can tap into influencers and a new audience they are trying to reach. We’re seeing brands test programmatic display, shoppable video and social commerce.

Retail 52

Retail eCommerce Non-Profit Media 52

VideoWeek

MARCH 15, 2024

“We’re proud to launch this channel with the support of so many of the leading CTV/FAST platform partners as we continue to expand the footprint of BBC News and bring the BBC’s journalism to wider audiences in the region.” The New York judge found it plausibly alleged that Google unlawfully monopolised the online video ad market.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

JUNE 24, 2022

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. Twitter and Shopify Announce Ecommerce Partnership. The Week in Tech.

Ad Tech 98

Ad Tech Agency Media Audience 98

Brid.tv

JUNE 5, 2023

StreamShark Platform Overview Features Pricing Brid.TV’s Versatile Live Streaming Solution FAQ What Is a Live Streaming Platform A live streaming platform is an online service that allows publishers and content creators to broadcast and share real-time video content with audiences all over the Internet. Yes Platform Overview Brid.TV

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Single Grain

JULY 27, 2021

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Another issue that SkeletonHD was struggling with was ad placement and management. Fortunately, Samer came across our advice on leveraging Facebook’s new ad automation and placement features and was able to change his approach.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

VideoWeek

OCTOBER 28, 2022

The extension and expansion of our partnership is a reflection of exciting times ahead and a result of our shared desire to bring Formula 1 to as broad and diverse an audience as possible in the US,” said Ian Holmes, Director of Media Rights and Content Creation at Formula 1. Pinterest Ad Revenues Remain Steady Despite Social Media Downturn.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

PrograMetrix

JUNE 9, 2021

Additionally, leveraging CBD consumer data, an omnichannel media strategy, and a variety of compelling ad formats to engage your audience are all tactics CBD marketers can deploy to grow awareness, consideration, sales, and repeat purchases. Almost everyone online views digital videos. Native Advertising.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

Ad Beat

MAY 9, 2024

This speaks to the brand’s broad audience: rather than targeting one or two niche customer demographics, they’re essentially chasing anyone with a mom. Creatives Standard 1-800 Flowers runs two basic types of standard ads. That’s why so much of 1-800 Flowers’ display ad budget goes toward video.

Display Advertising 105

Display Advertising Video Ads Audience Shipping 105

SODP

JUNE 8, 2023

Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. What Is an Average CPM?

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. Insights : Receive suggestions about your campaigns' and ads’ performance. If you want to install it manually , this video will take you through the process step by step: Then, click on Assets > Add Account. operating system. interests, etc.

CPM 133

CPM Conversion Audience CPC 133

AdvertiseMint

JANUARY 24, 2024

Using a DMP means you can put just the right touch on your digital ads. Think about how powerful it is to know what your audience likes and doesn’t like. This knowledge lets you show people ads that matter to them. MediaMath MediaMath is one of the trailblazers in the world of programmatic ad buying.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Part of Condé Nast’s restructuring is designed to cater to this volatile video landscape. But monetisation of this content is currently insufficient. Read on VideoWeek.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. There are different types of display ads, such as banner ads, interstitial ads, and rich media ads. You can use an image or a video to encourage the user to click on the ad and make a purchase.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

VideoWeek

MAY 10, 2024

The UK could invest in a more efficient DTT service, which could be sustained if audience numbers for DTT were supported with new equipment and more efficient broadcasting signals. The overall fall in ad sales contributed to a seven percent total drop in revenues for the company. Ofcom recommended three strategies.

Retail 52

Retail Ad Tech Media eCommerce 52

Brid.tv

APRIL 9, 2024

Will you be using the streams for internal communication or for an external audience? Intuitive Video CMS The backbone of every good online video platform is a robust, feature-rich video content management system. Adaptive bitrate streaming is another must-have, especially if you’re trying to reach a global audience.

Header Bidding 40

Header Bidding Education Audience Video Ads 40

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. How can ad management platforms help e-commerce businesses? Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Wide audience.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Kevel

MARCH 23, 2022

In another article, “ 5 Ways to Differentiate Your Ad Platform ,” we touch upon five ways to make your ad platform stand out: traffic, audience, targeting, ad units, and performance. Ad platforms need at least one; the most successful ones have all five. billion site visitors per month.

Banner 52

Banner Audience Video Ads Brand Awareness 52

VideoWeek

SEPTEMBER 1, 2023

. “We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world,” said Nielsen’s CEO of audience measurement business Karthik Rao. will air on Channel 4.0,

Entertainment 52

Entertainment eCommerce Agency Media 52

Karola Karlson

FEBRUARY 1, 2021

You should now be ready to pay up to $3 per ad click. Although some ads for broad audiences still deliver $0.20 The cost of Facebook advertising depends on multiple factors: Your target audience The seasonality Your marketing objective Competition Ad placements Quality of your ad creatives.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

AUGUST 13, 2019

Here’s a quick step-by-step process to start optimizing your Sponsored Brand ads: Step 1: Figure out what your unique selling proposition is and how to convey that effectively to your audience. Your ad copy is only as good as that USP and how it best addresses your customer’s needs. Video Ads Cost. Get a quote.

Video Ads 110

Video Ads Conversion CPC Banner 110

Lemonads

JUNE 12, 2020

Determine your ad format, either single image, video ad, carousel, or collection. Choose your targeting based on Facebook’s options , including interests and brands, life events, age and gender, specific location, specific language, or lookalike audiences. Create custom audiences for those who have already noticed you!

Audience 52

Audience Brand Awareness CPC Conversion 52