Marketing Dive

JUNE 9, 2025

A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience. The ad, which is targeted at an African-American audience, features Kathleen Bradley — best known as Mrs. Parker from the cult classic "Friday” — and is from Hyundai’s African American agency of record , Culture Brands. “‘He

Retail 97

Retail Agency ROI Ad Tech 97

Marketing Dive

JUNE 12, 2025

About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details. Dive Insight: Jack in the Box is attempting to push its Munchie Meal, its answer to late-night cravings, further into culture through its partnership with T-Pain. © 2025 TechTarget, Inc. or its subsidiaries.

Entertainment 95

Entertainment ROI Agency Retail 95

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps. Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020.

Retail 123

Retail Media eCommerce Audience 123

Marketing Dive

JUNE 4, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Pop-Up 97

Pop-Up Retail Agency ROI 97

Marketing Dive

JUNE 12, 2025

© 2025 TechTarget, Inc. or its subsidiaries.

Food 89

Food Cookies Pop-Up ROI 89

Marketing Dive

JUNE 9, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 84

Cookies Retail Agency ROI 84

Marketing Dive

JUNE 5, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Agency 76

Agency Retail ROI Ad Tech 76

Marketing Dive

JUNE 16, 2025

It helps brands build more complete audience profiles, extend reach and resolve identities in a fragmented ecosystem—especially as traditional identifiers like third-party cookies decline in relevance. However, maintaining quality and privacy compliance in an ever-changing regulatory environment requires an experienced hand.

Retail 59

Retail Ad Tech ROI Agency 59

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. After you have familiarized yourself with your ads manager and before we get to creating your first TikTok ads campaign, you need to set up your pixel, assign your account ID and, if needed, set up your audiences. …from the custom audience you created.

CPM 133

CPM Audience Conversion CPC 133

Single Grain

JULY 27, 2021

Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). For example, they created the same media in different dimensions and then ran separate campaigns for each placement (stories, feed and network): This meant that they had to manage several campaigns that had essentially the same audience.

eCommerce 52

eCommerce CPM Video Ads ROI 52

Paleo AdTech

APRIL 25, 2023

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). CoRelate was co-founded by our previous guest Omar Tawakol as a recommendation engine for ecommerce sites such as Barnes & Noble. This is a formula Advertising.com later mastered.

CPC 105

CPC CPM Ad network CPA 105

Marketing Dive

JUNE 9, 2025

ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive 24 JUN Conference | 3:30 a.m. © 2025 TechTarget, Inc. or its subsidiaries.

Agency 68

Agency Cookies Retail ROI 68

Marketing Dive

JUNE 12, 2025

By Chris Kelly • April 24, 2024 Latest in Creative E.l.f. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 61

Cookies ROI Retail Agency 61

Marketing Dive

JUNE 12, 2025

By Chris Kelly • April 24, 2024 Latest in Mobile Jack in the Box links with T-Pain for Fortnite map, Twitch livestream By Aaron Baar E.l.f. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 61

Cookies Pop-Up ROI Retail 61

Marketing Dive

JUNE 3, 2025

© 2025 TechTarget, Inc. or its subsidiaries.

Cookies 56

Cookies Agency Retail ROI 56

Ad Monsters

APRIL 7, 2023

To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. It’s time for publishers to take advantage of their specialized audiences and maximize their commerce capabilities. appeared first on AdMonsters.

Media 96

Media CPC Retail Impressions 96

Marketing Dive

JUNE 16, 2025

By Peter Adams • July 30, 2024 Latest in Mobile How DoorDash is evolving its retail media arm as ad revenue grows By Peter Adams Jack in the Box links with T-Pain for Fortnite map, Twitch livestream By Aaron Baar E.l.f. © 2025 TechTarget, Inc. or its subsidiaries.

Retail 50

Retail Media Ad Tech Cookies 50

Karola Karlson

MAY 11, 2021

Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) If the frequency is very high, it means that most people in your target audience have been reached times over. GIF source.

CPA 52

CPA Conversion Rate CPC CPM 52

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. You can also run your advertisements using the CPM (cost per thousand impressions) model. Benefits of Facebook Ads Helps your brand increase scalability and audience reach.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

VideoWeek

SEPTEMBER 2, 2022

Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. The Advertising Standards Authority (ASA) has hit out at sexualised advertising within the mobile games industry, often targeting younger audiences.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Paleo AdTech

DECEMBER 10, 2023

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). CoRelate was co-founded by our previous guest Omar Tawakol as a recommendation engine for ecommerce sites such as Barnes & Noble. This is a formula Advertising.com later mastered.

CPC 52

CPC CPM Ad network CPA 52

Karola Karlson

FEBRUARY 1, 2021

What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? Another important Facebook advertising cost metric that many advertisers keep their eye on is the CPM – cost per 1,000 views. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. Your target audience.

CPC 52

CPC CPM Click Through Rate Audience 52

VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. Twitter and Shopify Announce Ecommerce Partnership. Magnite and LG Partner on Planning, Activation and Analytics.

Ad Tech 98

Ad Tech Agency Media Audience 98

RevX

FEBRUARY 6, 2022

Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. It's, therefore, best for them to maximize engagement within their already existing audience.

Retargeting 52

Retargeting Non-Profit Conversion Audience 52

Single Grain

NOVEMBER 6, 2019

In fact, it’s so clever that you can ask questions about your content marketing strategy — such as “which URL got the most page views this month?” — and get the data you’re looking for within seconds by clicking Go to Report : 1) Audience Reports. Because with demographic information, you can find out exactly who you’re writing for.

ROI 96

ROI Marketing Conversion Rate Conversion 96

VideoWeek

OCTOBER 6, 2023

. “As a key platform in Europe, and committed to rich and local content, Rakuten TV’s large footprint will give an unprecedented opportunity for European content to reach a bigger audience,” said OKAST co-founder Cédric Monnier. The Daily Mail, Mail on Sunday and Mail Online had an estimated monthly reach of 27.3 million (50.4

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

RevX

APRIL 5, 2022

Do you want to reach a broad audience? Popular Posts Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes. 4) Audience Building. 5) Targeting Options.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Single Grain

MAY 5, 2023

If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. 1) SkeletonHD One of the best aspects of owning an online store is that sellers can target a niche audience and still convert leads and increase sales.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

JANUARY 23, 2023

This enables them to develop ideas that will enhance your exposure in the search engines and among your target audience. Like display ads, video ads are an excellent way to retarget the audience and you can run them on all social media platforms, not just YouTube. Advertisers usually pay using a CPC or CPM model.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

AUGUST 13, 2019

Here’s a quick step-by-step process to start optimizing your Sponsored Brand ads: Step 1: Figure out what your unique selling proposition is and how to convey that effectively to your audience. Display ads are sold on a CPM (cost-per-thousand impressions) basis, and prices can vary depending on the format and the placement.

Video Ads 110

Video Ads Conversion CPC Banner 110

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Downstream conversion tracking, frequency measurement, and audience profiling. We live in an era where the eCommerce market is booming at a tremendous rate. Are there any audience or creative targeting features? Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

MAY 26, 2023

It’s impossible to predict how audiences will respond but this could be an alternative. Buyers working with Yahoo will be able to target specific audiences, which are defined by TF1 using its telco partners’ data on location, demographics, and TV consumption habits. Read more on VideoWeek. after that.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 1, 2022

Advertisers can reduce waste and help ensure that relevant ads are delivered to the right audiences across devices.”. The $65 CPM price tag, $20 million minimum spend (previously misreported as a spend cap) and lack of live sport content have left media buyers “unimpressed.”. IAB Tech Lab to Draft Clean Room Standards.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

JULY 28, 2023

Meanwhile Netflix is lowering its CPM from around $45-55 to $39-45, as the company looks to attract more advertisers. 30-second ads are a TV industry staple, and now YouTube is bringing our advanced audience capabilities and unparalleled reach to the format,” said Schindler.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Marketing Dive

JUNE 17, 2025

By Chris Kelly • April 24, 2024 Latest in Brand Strategy How Coca-Cola’s marketing transformation led to new Smartwater campaign By Chris Kelly E.l.f. © 2025 TechTarget, Inc. or its subsidiaries.

Marketing 122

Marketing Cookies Agency Media 122

Marketing Dive

JUNE 17, 2025

By connecting Disneys premium content with Amazons deep consumer understanding, were creating advertising that works better for everyone—brands reach the right audiences, publishers maximize their inventory value and viewers see more relevant ads,” said Kelly MacLean, vice president of Amazon DSP at Amazon Ads, in a statement.

Cookies 64

Cookies Ad Exchange Agency Ad Tech 64

Marketing Dive

JUNE 18, 2025

Published June 18, 2025 Peter Adams Senior Reporter post share post print email license Amazon and Roku, long rivals in CTV hardware, are partnering to provide advertisers with what they claim is unmatched authenticated audience reach in the key U.S. according to a press release. “By CTV ad spending is expected by eMarketer to grow 16.8%

Advertising 66

Advertising Ad Tech Retail Cookies 66