Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

Media 59

Media SEO Marketing Healthcare 59

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 131

Marketing CPL Machine Learning CPC 131

MNTN

DECEMBER 9, 2024

Pay-per-click (PPC) campaigns are a staple of performance marketing. Only paying for when someone interacts with your ad content is a great means of retaining control of your marketing budget and tracking spending. However, you cant see the entire PPC picture without measuring your cost-per-click (CPC).

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Ad Monsters

DECEMBER 19, 2024

Yahoo This issue opened with a deep dive into DSPs cautiously dipping their toes into Googles Protected Audience API ( PAAPI ), testing privacy-focused solutions as the cookie crumble looms closer. From newsletters to featured posts, LinkedIn offers publishers new tools to engage audiences and monetize their work.

Ad Tech 98

Ad Tech CPC Cookies Advertising 98

Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms.

CPC 98

CPC Marketing Click Through Rate Electronics 98

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

FEBRUARY 2, 2023

Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. By understanding what customers want and need, you can create products that better meet their requirements and increase the chances of success in the market.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. What Is SaaS?

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Ad Monsters

JANUARY 31, 2023

An addressability crisis has resulted in just 30% of the web being reachable with current marketing tactics – publishers have the solution, but it requires access to responsible, scalable first-party data. Until recently, marketers and adtech have collected data from internet users at the expense of their privacy – but that’s changing.

Cookies 94

Cookies Marketing Audience CPC 94

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. Brands must also consider how their keywords might appeal to the wrong audiences. Marketers cannot afford to inadvertently advertise regulated substances to restricted demographics. Using accurate keywords is a critical part of contextual targeting.

CPC 105

CPC Viewability Audience SEO 105

Single Grain

APRIL 27, 2025

With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. Return on ad spend (ROAS) has become the north star metric for performance marketers looking to drive sustainable growth. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech Series

SEPTEMBER 29, 2022

They can easily generate monetizable links for their favorite retailers and can earn a premium cost-per-click (CPC) rate. Marketing Technology News: New Research Shows Streaming Dominates UK Television Landscape, as Time Spent Watching Linear…. Influencer marketing is expected to be a $16.4 Michelle St.

Retail 96

Retail CPC eCommerce Ad network 96

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. Meanwhile, the average CPC of Facebook ads is $1.72

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

OCTOBER 2, 2019

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 Knowing the changes will help you to stay competitive, using all the cutting-edge features and adapting to updates that impact marketers. The audience. Facebook Ads is one of the top PPC platforms right now.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

CPC 105

CPC Conversion Audience Conversion Rate 105

Single Grain

APRIL 25, 2025

This constant exposure leads to ad fatiguewhen your audience becomes so accustomed to your ads that they start ignoring them or worse, develop negative associations with your brand. Key Takeaways Recognize the Warning Signs: Learn to identify metrics that indicate your audience is experiencing ad fatigue.

Click Through Rate 52

Click Through Rate Conversion Rate Audience A/B Testing 52

OpenX

MAY 21, 2025

Engagement Models, for example, can help drive results across campaigns optimized for key performance indicators like CTR and CPC for banner clicks, and VTR and CPCV for video performance. Eventually, all inventory curation will harness machine learning, empowering marketers to achieve their goals more efficiently and effectively.

Machine Learning 52

Machine Learning CPC Banner Ad Space 52

Single Grain

APRIL 27, 2025

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. But with the right strategies, you can revitalize your campaigns and reconnect with your audience. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA). Here are 7 ways to overcome ad fatigue in 2025.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In this context, e-commerce marketers have no choice but to find new acquisition channels. Assets : Store and manage your events data, creatives, audiences, and catalog. …from the custom audience you created.

CPM 133

CPM Audience Conversion CPC 133

Single Grain

OCTOBER 3, 2019

According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. And I noticed that the CPC kept going down. How Much Do Facebook Ads Cost?

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Paleo AdTech

APRIL 25, 2023

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). This is a formula Advertising.com later mastered.

CPC 105

CPC CPM Ad network CPA 105

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. 6% still don’t know what AI is. 25% are gearing up to jump on board.

MarTech 106

MarTech CPC Affiliates Conversion 106

Ad Monsters

APRIL 7, 2023

In this market, independent publishers should consider their own commerce offerings and embrace their ability to take full advantage of these new capabilities. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience.

Media 96

Media CPC Retail Impressions 96

Ad Monsters

SEPTEMBER 18, 2024

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. Audience Targeting Capabilities: Who are you trying to reach? of total US media ad spend by 2027. “We

Retail 105

Retail Media CPM CPC 105

Martech Series

JANUARY 6, 2023

Marketing Technology News: 2023 … Will It Really Be Any Different? Because buyers are on TrustRadius making decisions, technology providers are able to connect with their target audience more effectively, increasing brand preference and eliminating waste and ineffective go-to-market strategies. Yes, Yes It Will.

CPC 98

CPC MarTech Conversion Audience 98

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Get My Free SaaS Marketing Plan What Is Native Advertising? And how’s that going? ? Is it worth the time and money?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech Series

FEBRUARY 20, 2023

Web marketing tools simplify the process of increasing your website’s visibility in search results, which increases the likelihood that visitors will convert. You must comprehend what works for your audience, website, and business objectives in order to optimize your website. Why are tools for website optimization crucial?

SEO 105

SEO Marketing A/B Testing Conversion Rate 105

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. So, before you can get into the nitty-gritty of data analysis, you must consider your business goals, your target audience and your processes. With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

MAY 8, 2023

billion this year, making this a very profitable market. Since 87% of students rely on a college’s website to research their options , using SEO to boost visibility in the SERPs is a vital part of any education marketing strategy. Remember, you’re trying to generate a large audience and convert those leads into students.

Education 111

Education SEO CPC Conversion 111

Basis

MAY 16, 2023

In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Know your audience. Plus, you can create a more tailored and personalized ad experience for that audience. Know what you want your audience to do.

Media 98

Media AutoMobile CPC CPA 98

Digital Remedy

JUNE 27, 2022

Our example simplifies a problem that, in basketball or marketing, is quite messy. In marketing, incrementality analysis should be ongoing and in real time. Marketers don’t have an unlimited budget or the luxury of conducting tests in a vacuum. The point of this final installment is to discuss cleaning up that mess.

CPC 98

CPC Conversion CPA Audience 98

MNTN

JULY 2, 2024

As a marketer, you want to build as much awareness for your product as possible. Or the effectiveness of your marketing spend and sales campaigns? This article presents you with 15 digital marketing metrics and KPIs you can use to measure performance in your advertising campaigns. What Are Digital Marketing KPIs?

CPL 52

CPL CPC CPA Marketing 52

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Marketing is essential to reaching your target audience, to promote new products and services, and to grow your client list. Book My Free Marketing Consultation.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84