Martech

MARCH 21, 2023

With DMPs, marketers can glean insights into which campaigns drive the best results among target audiences. First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Table of contents What is a data management platform?

Data Management Platform 93

Data Management Platform Cookies GDPR Machine Learning 93

Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. This conversation has been lightly edited and condensed for clarity.

GDPR 63

GDPR Marketing Cookies Audience 63

Basis

FEBRUARY 29, 2024

Because first-party data is provided directly by consumers, it allows advertisers to learn about their audience, craft personalized messages, and understand what tactics are most impactful in their path to purchase—all with a high degree of precision. And first-party data is perhaps the heaviest hitter on that list.

Cookies 88

Cookies Non-Profit First-Party Cookies Audience 88

Martech Series

JUNE 20, 2022

Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy. Raises $7M Series A Round to Ensure Digital Marketing Addressability and GDPR compliance in a Cookieless Future. Episode 125: Sell without Selling Out – A Conversation with Andy Paul.

Marketing 88

Marketing GDPR MarTech Affiliates 88

Martech

OCTOBER 30, 2023

Case study: A leading life insurance company’s success with a well-known digital experience platform A leading life insurance company leveraged a well-known digital experience platform’s capabilities to focus its marketing efforts on two specific audiences: direct-to-consumer (D2C) and business-to-business (B2B). Consumer privacy.

Conversion Rate 118

Conversion Rate Cookies A/B Testing ROI 118

Smart-Hub

NOVEMBER 29, 2023

Conversion Rate This metric specifies the number of users who took the desired action after watching an ad. Measuring the conversion rate is the way to assess the overall effectiveness of advertising efforts. This way, you can find out in which households CTV ads led to conversion and discover how effective the ads are.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

InMobi

OCTOBER 1, 2021

Between the expected deprecation of third-party cookies in Chrome by 2020 to Apple’s AppTrackingTransparency framework and legal guidelines like GDPR and CCPA, it’s becoming more difficult for advertisers to identify their best audiences online. ” Who will benefit from the new partnership? .

GDPR 52

GDPR Cookies Conversion Audience 52

Ad Ops Hero

APRIL 7, 2023

That process allows the company to use segmentation to better understand their audience and create more personalized marketing campaigns. The company could easily create an advertising audience based on everyone who has visited a specific page on their website and also the company’s live chat feature.

GDPR 55

GDPR ROI Audience Data Management Platform 55

Basis

JANUARY 22, 2023

Here are just three of the reasons: The introduction of data privacy laws governing the collection, use, and disclosure of data (think GDPR in Europe, CCPA in California, etc.) Audience profiling : Aggregate first-party buyer intent data to create basic audience segments—essentially, cohorts who have taken the same actions online.

Retargeting 76

Retargeting Cookies Brand Awareness GDPR 76

Basis

NOVEMBER 8, 2023

86% of people in the US say data privacy is a growing concern for them, and with consumers demanding more control over their online footprint, legislators have stepped in, enacting privacy regulations such as GDPR, CCPA, and CPRA. The demise of third-party cookies stems from concerns over consumer privacy and data protection.

Cookies 78

Cookies GDPR Audience Media 78

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. Regulatory risks: Several countries and regions have already implemented strict data privacy regulations like GDPR and CCPA.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Digiday

SEPTEMBER 20, 2022

Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk.

Cookies 62

Cookies Ad Tech Conversion Retail 62

MNTN

AUGUST 23, 2023

Cookieless attribution uses innovative technologies and methodologies to track user interactions and secure conversions. It addresses the limitations of cookie-based attribution while still complying with data privacy laws like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Ad Monsters

MARCH 23, 2023

Building Trust with Consumers Drives Sales KP: What steps can publishers take to help build trust with their audiences? AS: Building trust with audiences is crucial for publishers who rely on user data for advertising revenue, particularly in a privacy-centric world where users are increasingly concerned about data privacy and security.

Advertising 79

Advertising GDPR Click Through Rate Audience 79

Martech

MARCH 11, 2024

Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. Identity’s significance may vary; it is crucial, but not always to the degree presumed.

Cookies 120

Cookies Marketing CPA GDPR 120

Martech

MARCH 7, 2024

In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. We see great click-through rates and conversion rates from Bing.

Cookies 112

Cookies GDPR Click Through Rate Advertising 112

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. 2018: The EU’s GDPR goes into force on May 25, 2018.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Digiday

DECEMBER 19, 2022

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. “Our goal with this campaign was to meet customers where they are to drive brand conversions and capture CRM for the brand,” said Kardashian.

Pop-Up 86

Pop-Up GDPR Retargeting Fashion 86

Ad Ops Hero

MARCH 25, 2023

Templates for identifying audiences and targeting. This allows you to leverage Floodlight audiences across different inventory, channels, and devices available in Display & Video 360 (DV360). So conversion credit can be attributable across channels and against your organization’s spend more effectively. Rotation of ads.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Marketing 123

Marketing GDPR MarTech Cookies 123

Martech

FEBRUARY 15, 2023

The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics. Further, it is important to consider ethics when brands form relationships with their audiences using personalization. ” So, don’t act like it.

MarTech 96

MarTech Conversion Rate Conversion Ad Targeting 96

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). At the face-to-face level, the conversation between the brand and the customer establishes the relationship, Daniels noted. We earn entry into the conversation,” Cavanaugh said.

Conversion 101

Conversion GDPR Retargeting Banner 101

Ad Monsters

DECEMBER 26, 2023

How Podcasting Is Transforming Brand Safety For Everyone” Speaker: Maria Breza, VP, Ad Quality Measurement and Audience Data Operations, SXM Media, Sirius XM Quote: “As ad technologists, our job is to make it easier to spend at scale,” said Breza. Dig into that data, segment your audience, and then tailor your monetization strategies to suit.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Martech

MARCH 14, 2024

Still, you’ll also want to make sure any conversation or content they engage with is a positive experience. Whether it’s a blog or a LinkedIn post, you should respect your audience enough to give them something worth reading rather than posting for the sake of posting. Dig deeper: How to transform customer experience with AI 2. ‘Is

Communications 108

Communications GDPR Healthcare MarTech 108

Smart-Hub

APRIL 1, 2024

Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. In this case, cookies enable the chat application to remember the conversation history, which allows for a more convenient and personalized support experience. What Are First-Party Cookies? Social sharing.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech

APRIL 9, 2024

” IAB Tech Lab slams Google Privacy Sandbox Ad industry is now acting After a lengthy period of prevarication, strongly recalling the run-up to GDPR, the ad industry has begun taking steps to prepare for cookie deprecation. But it raises significant issues for mobile marketing too.

Cookies 106

Cookies Advertising GDPR MarTech 106

Brid.tv

APRIL 19, 2024

They give publishers all the necessary insights into ad performance and audience behavior. Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically. Data is the most valuable resource in every business, and digital advertising is no exception.

Header Bidding 57

Header Bidding Click Through Rate Fill rate Viewability 57

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users.

Ad network 52

Ad network Demand Side Platform Ad Exchange Impressions 52

Digiday

SEPTEMBER 22, 2022

Although, concerns over whether elements of the project are permissible under GDPR, in addition to other factors, mean its completion is now expected in 2024, if not later still. And it’s this issue that takes us back to Google’s catchwords for Dmexco 2022: trust, and transparency.

GDPR 59

GDPR Cookies Conversion Audience 59

Digiday

NOVEMBER 22, 2022

The following conversation has been edited for clarity. Those publishers will know a lot about their audience. In many cases, the audience will be signed in, or it may be a paying audience. Because they’re already dealing with compliance with California’s privacy laws, but also with the GDPR.

Advertising 59

Advertising Cookies CPM GDPR 59

Martech

SEPTEMBER 28, 2021

Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.

Cookies 114

Cookies GDPR Mobile Ads Ad Tech 114

InMobi

JULY 24, 2018

This was not the first time we attended, but yet again it was an amazing conference filled with impactful conversation and deep insights from industry leaders. in 2018, and the global OTT market is set to rise 24 percent this year. According to Andrew, it was a frequent topic of discussion throughout both days of Postback this year.

GDPR 52

GDPR Conversion Advertising Audience 52

illumin

APRIL 29, 2024

With growing concerns over user privacy, data protection regulations like GDPR and CCPA, and the rise of consumer awareness about online tracking, the cookie’s days were numbered. In fact, the conversation surrounding the death of third-party cookies has been a long and ongoing one. But the data shows what was done instead.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

SODP

JULY 3, 2019

The publisher was able to boost return on ad spend by a huge 300% for advertiser, Trade Direct Insurance (TDI) following a trial of ‘Audience Match’ – one of the platform’s latest innovations designed to find more programmatic direct deals. It does this by analyzing its pool of over 1.2 billion rich consumer profiles and matching 3.5

Machine Learning 52

Machine Learning GDPR Impressions Audience 52