Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 52

Audience Media Demand Side Platform Finance 52

Lemonads

MARCH 1, 2021

In this article, we’ll briefly define pre-landers, go over their pros and cons, and tell you when you should use them to boost your conversion rates. Offers usually have their own landing pages (or landers), so pre-landers are designed to warm up customers and prepare them for this part of your conversion funnel. What’s a Pre-Lander?

Conversion Rate 52

Conversion Rate Conversion Affiliates Electronics 52

Ad Beat

APRIL 10, 2024

Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. These ads are presumably targeting a more affluent audience than its native ads, because there’s barely any mention of filing for free. It’s all pretty generic.

Video Ads 105

Video Ads Finance Display Advertising Audience 105

Martech

AUGUST 31, 2023

It provides insights and analysis to sales, compensation, and finance professionals. The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation. Xactly ’s AI Copilot helps businesses manage and optimize their revenue processes.

MarTech 109

MarTech Finance Conversion Audience 109

Aronson Ads

AUGUST 17, 2023

Demonstrating experience on the topic also helps build the author’s credibility in the eyes of their audience. Showing a strong knowledge and understanding of a topic can build trust between the author and audience. This helps the audience get to know who is creating the content and what their qualifications are.

SEO 80

SEO Audience Finance Conversion 80

Martech

OCTOBER 23, 2023

If they do have the finances, they want value before they’ll be ready to execute a purchase. Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend. Whether through comments, shares or likes, consumers can engage directly with digital content.

Marketing 119

Marketing Brand Awareness Audience Finance 119

Martech

MAY 3, 2024

What marketing sees as positive, finance may see as negative. One element of this conversation should be an acknowledgment that this is turning a ship. Through analysis, we can determine what channels, creative, audiences and tactics will be most successful for a given campaign. But who’s right?

Fashion 108

Fashion Shipping Finance Marketing 108

Basis

AUGUST 11, 2023

Understand Your Audience The difference between an 8th grader and a freshman in high school is a significant one (don’t believe us? And just like students can change drastically from year to year, so too can the audiences that advertisers are trying to connect with. As such, it’s important to understand who your audience is right now.

Audience 81

Audience Conversion Rate Conversion Finance 81

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.”

Marketing 120

Marketing ROI A/B Testing Conversion 120

Martech Series

DECEMBER 6, 2022

Sendbird , the most proven conversations platform for mobile apps, announced two new features designed to spark even more fruitful interactions between in-app chat users and brands. The features enrich the custom chat capabilities of mobile apps with two efficient communication tools that drive engagement, trust, and loyalty.

Healthcare 52

Healthcare Conversion Finance eCommerce 52

Martech Series

AUGUST 2, 2022

Reddit is home to more than 100,000 passionate communities that cannot be found anywhere else online, and is made up of people actively seeking information through the most open and trusted conversations on the internet.

Advertising 78

Advertising Marketing Finance Fashion 78

Digiday

DECEMBER 11, 2022

With its recently introduced TikTok channel, The Wall Street Journal has joined a number of other legacy publishers working to reach Gen Z and young millennial audiences on the platform, where many of these consumers are getting their news. It’s focused on three core content pillars: careers, personal finance and tech.

Finance 77

Finance Audience Entertainment Agency 77

Digiday

MARCH 27, 2023

Advertisers are getting more out of their media relationships by taking objectives, not solutions, as the point of departure for conversations, thinking creatively about their own audiences and going beyond automation when asking for technical capabilities. They have thousands of employees across the world at their disposal.

Advertising 51

Advertising Ad Tech Conversion Audience 51

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. We are having conversations around key themes of money: everything from dating, to friends, to work, self, and family.

Finance 52

Finance Marketing Conversion Electronics 52

MNTN

SEPTEMBER 1, 2023

Marketing is a dynamic field full of ever-evolving strategies and techniques designed to captivate audiences, spark interest, and drive business growth. You can see which touchpoints resonated best with your target audience and use that information to determine which resources to invest in. What Are Marketing Attribution Models?

Marketing 52

Marketing Conversion ROI Banner 52

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold.

Marketing 113

Marketing A/B Testing Machine Learning Finance 113

Ad Ops Hero

MAY 7, 2023

For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions.

A/B Testing 79

A/B Testing Finance Audience Education 79

Martech

JANUARY 25, 2022

For instance, a finance buying group member likely has different concerns than an IT buying group member. While traditional solutions have not been sophisticated enough to reliably identify and engage with buying groups, new technologies are emerging that measure probabilities of conversion for the group.

Marketing 93

Marketing Conversion Conversion Rate Communications 93

AdvertiseMint

NOVEMBER 22, 2023

1: Identify Your Target Audience Knowing exactly who you want to sell to is crucial for strategically scaling your business. The first step is conducting thorough market research to identify your target audience. Using data analytics can also help you learn more about your audience and potential customers.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Lemonads

JANUARY 17, 2022

In this setup, advertisers pay affiliates to produce conversions, which can consist of leads, sales, or personal information like name and email address. In the digital marketing context, an affiliate is an independent advertising specialist that focuses on helping multiple brands connect with their target audiences.

Affiliates 52

Affiliates Marketing CPL CPM 52

Martech Series

OCTOBER 6, 2022

Opticon brought together and connected leaders of technology, media, business, and brands for conversations on the rapid evolutions and innovations shaping marketing and the future of digital experiences. Along with all other core functions, like HR, Finance, and IT, marketing deserves its own system of record.

Finance 90

Finance MarTech Marketing Conversion 90

Martech

APRIL 9, 2024

More than half those surveyed anticipate challenges in tracking conversions, attributing conversions to campaign or channel performance, measuring ROI and optimizing campaigns; almost 50% expect to struggle to measure reach. They have added a hundred or so categories since then but the granularity is not there.”

Cookies 106

Cookies Advertising GDPR MarTech 106

Ad Monsters

JUNE 24, 2022

Truth is, publishers have been deploying email newsletters as audience generation tools for their O&O properties for eons. You can watch or listen to the full conversation, or just check out this edited version below. It’s a really engaged audience. . Email Newsletters Are the New Homepage.

Cookies 87

Cookies Education Audience Finance 87

AdvertiseMint

JUNE 15, 2023

Moreover, we’ll share detailed instructions on boosting engagement, generating leads, and increasing conversions through Facebook. It has special features that let you reach your target audience. Here are some tips on implementing effective Facebook marketing campaigns: Know your target audience. Set up the Meta Pixel.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. The downside, as media buyers know, is that this fragmentation makes it difficult to track conversions.

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Automatad Inc.

JANUARY 13, 2023

Here publishers are paid based on views and not based on clicks or conversions. Many publishers prepare media kits for advertisers to inform them about their reach, audience base, and other important parameters, along with the rate chart. You can learn more about how to do it in our blog on audience segmentation.

CPM 52

CPM Ad Inventory Impressions CPL 52

Lemonads

MAY 20, 2020

For RichPush, the top verticals are Gambling , Nutra, Sweepstakes , Betting, Dating, and Finance. So, if you want to cover new audiences, RichPush in-page push is what you definitely need. This way the campaign can get more conversions for the targeted price. Smart CPC This feature allows saving your money.

Ad network 52

Ad network CPC CPA Affiliates 52

Lemonads

JANUARY 24, 2022

Publishers share them with their audience and sales can be referred to them thanks to those links. The affiliate link is the channel through which the publisher will direct its audience to the brand's product or service. It is also through it that the publisher will be referred to when a sale or conversion happens.

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

Martech Series

JULY 1, 2022

By focusing on overly promotional and interruptive content, many marketers try to force a conversion prematurely in the journey. And this is true across several industry verticals, including finance, online streaming, and beauty. Who is their target audience? What keywords are they targeting on their site?

Marketing 102

Marketing SEO Mobile Search ROI 102

Digiday

SEPTEMBER 5, 2022

“Where we left off in 2020, the major conversation was about data,” said Kai Deveraux Lawson, svp of diversity, equity and inclusion for Dentsu Creative in the Americas. It’s now HR, finance, client, talent, all of these things, not just laddering into one one source of accountability. So what’s the resolve?

Conversion 61

Conversion Finance Agency Advertising 61

Lemonads

MAY 30, 2021

Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. Therefore, affiliates should be trying to improve visibility and get their ads in front of their audiences. But, when you fail to meet these values, it’s safe to assume that you need to do some work on your campaign.

Affiliates 52

Affiliates CPA Advertising Marketing 52

Ad Monsters

OCTOBER 1, 2022

Yahoo’s alternative ID solution, ConnectID , “uses consent-based, first-party data to bring audiences to life in a world without cookies.” In addition, the company has direct consumer relationship data across sites such as Yahoo News, Sports, and Finance. What are the different ID solutions? . Top 10 Alternative ID Solutions.

Cookies 90

Cookies Ad Tech Audience Pop-Up 90

Lemonads

MAY 2, 2021

Affiliate Marketing Explained Affiliate marketing is an online promotion technique that includes at least three stakeholders: the companies that want to advertise (advertisers), independent third-party marketers (affiliates), and consumers (the target audience). Companies only pay for each valid conversion.

Affiliates 52

Affiliates Marketing Conversion Audience 52

Martech Series

JULY 12, 2022

SundaySky’s platform provides easy-to-use creation tools and templates that let users plan, design and configure exceptional, high-quality videos that can be personalized by leveraging data for specific audiences or individuals. Marketing Technology News: Welcoming Credit Unions and Banks to the Digital Age with Conversational AI.

A/B Testing 75

A/B Testing Communications Finance MarTech 75

Ad Monsters

SEPTEMBER 22, 2022

Those who spend the same on e-commerce, finance, or food delivery apps are less common. Marketers must understand the channels compatible with their specific app’s audience and goals. And the app became one of its network’s top-performing in terms of cost per engagement and conversion rates.

Non-Profit 52

Non-Profit Conversion Rate Finance Conversion 52

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. So you want to create a display ad that grabs attention, drives clicks, and boosts your conversion rate? The proposed value and trial ideas interest the target audience enough to try the software for themselves. #2

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Lemonads

JULY 10, 2021

After identifying these prospects, the brand will use other marketing strategies to convert them, but the affiliate is paid only for the lead, and it’s not responsible for the rest of the funnel of conversion. CPA Cost per Action is a model where the advertiser pays a commission to the publisher when the visitor completes a specific action.

Affiliates 52

Affiliates CPL CPA Cookies 52