AdExchanger

JULY 12, 2022

The post El Pollo Loco Launches First TikTok-Only Campaign To Boost The Brand With Younger Audiences appeared first on AdExchanger. Last month, El Pollo Loco launched its latest campaign, "Abuela Approved" – its first TikTok-only campaign.

Audience 88

Audience Media Brand Lift 88

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Marketers can then choose a target audience among English-speaking decision-makers in the U.S.

Brand Lift 64

Brand Lift Conversion Rate Retargeting Video Ads 64

Digiday

DECEMBER 7, 2022

They also play a vital role in helping brands understand their audience. Full-funnel campaigns paired with good full-funnel measurement clarify the customer journey — helping brands understand what informs and inspires their audience on their decision journey. But this is just for the Fire TV component of the campaign.

Brand Lift 59

Brand Lift Brand Awareness Viewability Audience 59

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience 52

Audience Video Ads Media Agency 52

illumin

MAY 28, 2024

This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs. It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution.

Advertising 52

Advertising Cookies Brand Lift Machine Learning 52

Martech Series

AUGUST 3, 2022

A full set of features are available as part of the Lytics platform, ranging from data pipeline and profile management, to audience exploration, creation, and activation, to be deployed inside a customer’s Google Cloud environment.

Healthcare 87

Healthcare Brand Lift GDPR Finance 87

Basis

JANUARY 24, 2024

Teams are realizing that there’s an opportunity to lean more deeply into connections with target audiences, and to focus on quality of leads over quantity of leads (which is, admittedly, a hard shift to make). Additionally, leveraging first-party data to get customized messages in front of the right audience is going to be critical.

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Martech Series

AUGUST 1, 2022

The Cumulus Media | Westwood One Audio Active Group (AAG) announced a new capability for pharmaceutical brands developed with data from precision healthcare marketing experts Swoop and Nielsen, the global leader in audience measurement.

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Brand Lift 60

Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Audiences Constantly Look For Ways to Bypass Website Paywalls. Financial Times’ Brand Lift Strategy. AdTech Trends.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. A strategic content approach helps build lasting connections with your audience. Tracking upper-funnel and B2B activities is challenging but feasible.

Marketing 101

Marketing Brand Lift Conversion Rate Brand Awareness 101

Martech Series

OCTOBER 26, 2022

Brands should be prepared to demonstrate more marketing agility as they ride out a tumultuous market while simultaneously continuing to invest in branding to deliver a balanced approach. During economic shifts, marketers must invest in brand building efforts to make authentic connections with consumers.

Marketing 87

Marketing A/B Testing Audience Non-Profit 87

Martech Series

JULY 14, 2022

“Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. Precision audience targeting and extended reach for linear TV campaigns top the list of CTV advertising audience benefits.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. Untapped audiences identify as gamers. The gaming audience is also diverse, with 46% of U.S.

Marketing 108

Marketing Brand Lift Audience Media 108

InMobi

MAY 7, 2019

InMobi Pulse is a consumer insights platform that helps brands find answers to critical business questions by reaching out to their audience on mobile. Pulse supports complex research design requirements such as brand tracks through mobile surveys. We will cover the next two areas as a follow-up to this blog post.

Audience 52

Audience Real Estate Brand Lift Conversion Rate 52

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. It's also going to be important for CPG brands and advertisers to really focus in on researching and understanding consumer behaviors.

Advertising 52

Advertising Marketing Cookies Food 52

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Think bright colors and familiar faces (if you have a celebrity sized budget) that relate to your audience.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech Series

DECEMBER 19, 2022

The custom native formats deliver brand lift 3x higher than the industry average, according to Nielsen, and in the first two months of the partnership, Dailymotion saw ad requests exceed 41 billion. million daily users, and Lagardère Publicité News with an audience of 26 million monthly across radio, press, and digital.

Native Advertising 92

Native Advertising Brand Lift Audience Ad Tech 92

Martech Series

JANUARY 5, 2023

We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success. In 2023, brands are going to be looking for new ways to do that while simultaneously ensuring they are providing a positive experience.

MarTech 94

MarTech Brand Lift Cookies ROI 94

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. Joyn, ProSieben’s free ad-supported streaming service, was a major contributor, as audiences grow and monetisation of those audiences increase.

Retail 98

Retail Media Ad Tech Audience 98

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 86

ROI Control Group Audience Cookies 86

Basis

JANUARY 24, 2024

Then, once they have those systems and solutions in place, they can shift their focus to building up their CRM list so that, once third-party cookies are completely gone, they can still understand who they need to target and build lookalike audience segments to extend that targeting.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

InMobi

JANUARY 9, 2023

Measuring the campaign's success with a brand lift study, the brand recorded a 3x engagement rate and a 79% positive action from viewers who watched the ad. Based on this fact, Wall's leveraged InMobi-Gojek audiences and identified the top four moods of netizens – happy, sad, lazy, and tired.

Brand Lift 52

Brand Lift Food Video Ads Retail 52

InMobi

MARCH 21, 2022

GCPL launched a three-fold mobile-first strategy to execute this objective: By leveraging over 2000 high-value data attributes on InMobi Audiences , the brand accurately identified Indian women from NCCS-A category households in a hyperconnected world.

Marketing 52

Marketing Brand Lift Communications Audience 52

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

SpotX

JULY 12, 2021

One of the key benefits of CTV is the ability to address specific audiences. A flexible partner can offer multiple paths to reach your audience in CTV and to succeed in the current environment. advertising a new snack item on a cooking CTV program), third-party data strategies (e.g.

Agency 52

Agency Brand Lift Audience Conversion 52

Digital Remedy

DECEMBER 7, 2022

This key difference gives performance TV the capability to target and measure audiences. Advertising on traditional TV can sometimes feel like a shot in the dark because there is no definitive way to measure results—so advertisers must rely on broad reach and frequency measures and post-campaign lift studies. Website visits.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Digital Remedy

NOVEMBER 17, 2022

As the marketplace becomes more saturated and competitive, direct-to-consumer (DTC) marketers are under an increased amount of pressure to prove the effectiveness of their campaigns – leaving them to explore new media channels to drive results for their brands and reach new audiences.

Brand Lift 52

Brand Lift Viewability Conversion Impressions 52

Basis

DECEMBER 1, 2023

This is especially meaningful when it comes to performance marketing, and more and more healthcare brands and agencies are shifting away from these types of tactics and relying, instead, on mixed-funnel media strategies. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. iSpot Unveils New Streaming Measurement Tools iSpot, an audience measurement firm, has introduced new streaming measurement capabilities.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The proof is in the survey.

Media 62

Media Brand Lift Click Through Rate Brand Awareness 62

Ad Monsters

DECEMBER 13, 2022

Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Advertisers need to rethink how they evaluate their campaigns’ success.” ID Loss’s Impact on KPIs. ” .

Viewability 70

Viewability Advertising Impressions Cookies 70

Digiday

DECEMBER 20, 2022

People who are part of a community based on shared interests want to see someone who also deeply cares about a topic as a spokesperson with a brand centered around it. In-depth research and analysis of talent audiences are imperative to create the right partnership.

Food 56

Food Brand Lift Audience ROI 56

Digital Remedy

NOVEMBER 30, 2022

Performance TV answers questions like what is resonating best with what audiences, what creatives work best, what event would cause a customer to convert. Director, Product Services: What we’ve seen in traditional TV advertising has been focused on casting a wide net to capture audience for advertisers.

Brand Lift 52

Brand Lift Ad Tech Audience Ad Space 52

Digiday

MARCH 29, 2023

On average, creator campaigns — both branded content and other ad types — net out in the middle of that range, according to Nadel. “It’s really powerful to figure out [which] audiences are engaging with the content and interacting with the content, and we share that directly with the creators.

Click Through Rate 66

Click Through Rate Brand Lift Audience Media 66

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 74

Brand Lift Brand Awareness Media Agency 74

InMobi

APRIL 25, 2022

Apart from this claimed behavior by Indonesians, the brand also considered observed behavior by working with InMobi's Audience Intelligence Platform to evaluate footfall in leisure destinations across each province. Additionally, the brand conducted a brand lift study.

Media 52

Media Brand Lift Education Ad Tech 52

InMobi

JULY 8, 2021

everything from attribution and audience segmentation to fraud checks and even frequency capping relied on IDFAs. Even though iOS is the most popular mobile operating system in places like Japan, the combination of these two audiences is still quite significant. The audience using iOS is too big and too valuable to ignore for too long.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52