Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 90

ROI Control Group Audience Cookies 90

Digital Remedy

DECEMBER 7, 2022

This key difference gives performance TV the capability to target and measure audiences. Advertising on traditional TV can sometimes feel like a shot in the dark because there is no definitive way to measure results—so advertisers must rely on broad reach and frequency measures and post-campaign lift studies. Website visits.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The proof is in the survey.

Media 66

Media Brand Lift Click Through Rate Brand Awareness 66

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. With third party verification, advertisers can understand whether an impression is fraudulent or not.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! You get insane amounts of data too – impressions, clicks, sales.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S. 12 seemed to deliver solid ratings. million viewers. according to iSpot.

Brand Lift 59

Brand Lift Audience Food Impressions 59

Digiday

MARCH 9, 2023

Sponsored by KERV As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive conversations with their customers. In a questionable economy, a brand is really losing out if they’re not making their video ads or content work harder and smarter,” Wolff explained.

Machine Learning 64

Machine Learning Click Through Rate Retail Brand Lift 64

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. WTF are seller-defined audiences?

Media 60

Media Advertising Cookies Impressions 60

Basis

MARCH 7, 2023

And, unlike many other ad formats, DOOH ads are non-skippable and highly viewable, so bold and engaging messaging/creative has a high probability of making an impression: A recent study found that DOOH ads have the power to deliver impact in as little as a one- or two-second glance. Weather signals : Target ads based on local weather.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Clearcode

MARCH 2, 2023

An impressive campaign that I have seen is one from Gucci that they ran in partnership with Tennis Clash, where they branded the pitch, the clothes and the billboards. As gaming audiences and the channel continue to grow, so will the relationship between advertisers and game developers. A brand-safe environment with low fraud.

Advertising 52

Advertising Viewability Banner Brand Lift 52

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Audience Agency 69

Digiday

DECEMBER 8, 2022

Digiday has learned the research firm plans to release next week a report titled “ Assessing Ad Impact in Social Media ,” that indicates paid social media generates significant results in brand lift and business outcomes, particularly in the consumer packaged goods category of advertiser. “I

Brand Lift 75

Brand Lift Brand Awareness Media Agency 75

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. Prior to any official campaign launch, you can poll your target audience to see what offers, ad creatives, messages, etc.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Single Grain

APRIL 28, 2022

However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation. These companies use ads on YouTube, social media and Google, as well as a host of other tools like email marketing and direct mail marketing, to encourage immediate action from their target audience.

Agency 59

Agency ROI SEO Audience 59