Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

DECEMBER 7, 2022

They also play a vital role in helping brands understand their audience. Full-funnel campaigns paired with good full-funnel measurement clarify the customer journey — helping brands understand what informs and inspires their audience on their decision journey. But this is just for the Fire TV component of the campaign.

Brand Lift 66

Brand Lift Brand Awareness Viewability Audience 66

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The proof is in the survey.

Media 67

Media Brand Lift Click Through Rate Brand Awareness 67

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. This key difference gives performance TV the capability to target and measure audiences. Website visits. App installs.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! You get insane amounts of data too – impressions, clicks, sales.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Digiday

SEPTEMBER 15, 2022

Blavity Inc has added more than 50 new advertisers to its client roster this year, increasing its ad revenue by 56% in the first half of 2022, but as the year has progressed, delivering on some clients’ key performance indicators (KPIs), like total impressions, has gotten difficult, if not impossible. Numbers to know.

Media 61

Media Advertising Cookies Impressions 61

InMobi

MAY 2, 2022

The MRC (Media Ratings Council) defines an impression as viewable if 50% of the ad is visible for at least one second for display ads and at least two seconds for video ads. With third party verification, advertisers can understand whether an impression is fraudulent or not.

Viewability 52

Viewability Advertising Impressions Brand Lift 52