Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath. ” .

Viewability 73

Viewability Advertising Impressions Cookies 73

VideoWeek

JANUARY 12, 2024

The Reuters Institute said publishers will be looking to engage audiences with short form video, which at the moment is hard to monetise on TikTok, YouTube Shorts, and Instagram Reels, the major platforms. iSpot Unveils New Streaming Measurement Tools iSpot, an audience measurement firm, has introduced new streaming measurement capabilities.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Martech

JANUARY 3, 2023

CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 90

ROI Control Group Audience Cookies 90

VideoWeek

MAY 17, 2024

Samsung says the tool can show which users and audiences have seen a linear TV ad campaign, showing who hasn’t been reached and where else those unreached audiences can be found. Joyn, ProSieben’s free ad-supported streaming service, was a major contributor, as audiences grow and monetisation of those audiences increase.

Retail 98

Retail Media Ad Tech Audience 98

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024. OK, great,” some healthcare marketers might say.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Digiday

SEPTEMBER 15, 2022

Developing first-party data to prepare for the post-cookie era. Despite Google continuing to push back the deprecation of the third-party cookie, many publishers are developing their own first-party data suites to prepare for the inevitable. Reaching audiences through inboxes and headphones. WTF are seller-defined audiences?

Media 60

Media Advertising Cookies Impressions 60

Basis

MARCH 7, 2023

DOOH is future-friendly Consumers are demanding increased privacy, and the world of adtech is shifting to meet the needs of a world without third-party cookies. With DOOH, there’s no need to think about alternative solutions to third-party cookies or ways to target that are privacy friendly.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Martech

APRIL 27, 2022

For example, more digital marketers are expanding their campaigns to offline spaces thanks to technologies like programmatic digital out-of-home (DOOH) , which enables them to reach hyperlocal audiences on the street and at public venues. Create audiences and build customer personas. marketing attribution ). Content planning.

Marketing 127

Marketing CPL Machine Learning CPC 127

Martech

APRIL 1, 2024

With the GDPR and CCPA emphasizing obtaining explicit consent for data collection and processing, brands can utilize organic content strategies prioritizing transparency and value exchange. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. This can be a welcome moment of transition.

Advertising 119

Advertising GDPR Clickbait Brand Lift 119