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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. The problem. Who’s running my retirement plan?’”

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(B2)Be There: Driving Long-Term B2B Brand Awareness with CTV

MNTN

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. But using the same strategies as your competitors can make it difficult to stand out. So in order to be on the radar of your potential buyers, you need to get ahead of the sales funnel.

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Your audience isn’t who you think — AI knows better by Plus Company

Martech

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. By evolving their approach to both strategy and creative development, brands can stay competitive in an increasingly dynamic market.

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How to build a hyper-precise audience-first ad campaign

Martech

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché.

Audience 112
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How Sweatcoin uses partnerships with companies like OKCupid to boost brand awareness

Digiday

Sweatcoin, an app that rewards daily steps with an in-app currency, partnered with OKCupid this summer to offer free, three-month premium memberships for people who use the dating app. “[OKCupid] wanted to test whether the audiences were a good fit.” The terms of its agreement with OKCupid were not made available.

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‘Get it off the ground’: How virtual restaurant company Nextbite partnered with Wiz Khalifa to lift brand awareness

Digiday

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands. “Our

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‘Get it off the ground’: How virtual restaurant app Nextbite partnered with Wiz Khalifa to lift brand awareness

Digiday

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands. “Our