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How B2B TikTok Lead Generation Drives 1.8x Better Results

Single Grain

Measuring quality metrics are critical for success since TikTok often serves as a top-of-funnel awareness driver, requiring view-through conversions and cross-platform assist rates rather than last-click attribution. increase in favorability among B2B audiences, a 7.1% lift in awareness, and a 9.5% improvement in ad recall.

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The most underrated B2B channel? Your newsletter

Martech

It’s opinion-led, values storytelling and offers a unique perspective that connects your audience to your brand. Editorial newsletters build brand awareness and create personal connections. But more importantly, they’re the most audience-focused lead nurture you could have. But they’re not built for clicks.

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The Power of Visual Storytelling for Boosting Online Engagement

Ad Rants

This powerful tool captivates and maintains the attention of online audiences by leveraging visuals like images, videos, and infographics to craft stories in ways that text alone cannot. Impact on Audience Engagement: Visuals are amazingly potent in attracting and keeping an audience's attention.

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Digital Agency Solutions: How to Maximize Your Local Campaigns With Performance CTV

Digital Remedy

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. Brand Authenticity: Tailoring your marketing messages to suit the local culture or needs can make your brand more relatable and trustworthy.

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5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. Studio-shot: 97% more effective for brand awareness. 80% more effective for driving intent.

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Impact of AR on Consumer Purchase Decisions

The Ad Tech Blog

Fashion and beauty brands offer virtual try-ons, allowing consumers to see how a particular makeup look or clothing item would appear on them. Real estate companies use AR to offer virtual property tours, helping clients make informed decisions without physical site visits.

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Move Over Static Billboards, There’s a New Out-of-Home in Town

MNTN

DOOH offers advertisers benefits that static simply can’t, including the ability to target multiple audiences at once, serve a variety of messages, and show relevant content based on the time of day, weather, etc. For decades, out-of-home was seen as strictly a top-of-funnel channel, used solely to drive brand awareness.