InMobi

DECEMBER 20, 2021

With Christmas, Kwanzaa and New Year’s fast approaching and with Hanukkah already over, how are Americans currently thinking about and approaching their holiday shopping at this point in the year? of different genders and ages to see how the holiday shopping season was going for them. Here’s what we uncovered.

Retail 52

Retail Electronics Shipping Food 52

InMobi

NOVEMBER 11, 2021

holiday shopping season. For one, shopping on Thanksgiving Day and on Black Friday will look very different this year. Will consumers still want to shop during this time of the year this year or will they shop earlier to snag wanted items while they still can? When Will Americans Shop This Holiday Season?

Retail 52

Retail Electronics Mobile Ads Marketing 52

InMobi

OCTOBER 15, 2021

What will be the biggest holiday shopping trends this year? How will consumers shop during the 2021 holiday season and what will they be looking for? And how will holiday sales compare to the 2020 holiday shopping season or even the 2019 holiday shopping experience? How Will Consumers Plan to Shop This Holiday Season?

Electronics 52

Electronics Retail Shipping Audience 52

InMobi

NOVEMBER 18, 2020

Even as e-commerce grows by leaps and bounds in 2020, driving retail footfall still needs to be a key goal for retails brands both during and after the 2020 holiday shopping season. For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time.

Retail 52

Retail Advertising Brand Lift Mobile Ads 52

InMobi

SEPTEMBER 22, 2020

The winter holiday shopping season in the U.S. remains the most important time of the year for many retailers, but what key holiday shopping trends will define the season this year? We surveyed over 1,500 Americans this summer to see how their summer holiday shopping differed this year.

Retail 52

Retail Shipping Audience Mobile Ads 52

Basis

JUNE 13, 2022

Despite the low unemployment rate and the rapid economic growth of the past two years, most Americans are upset. To say the current retail industry is complicated would be to put it lightly. Inflation rates are soaring, consumers are feeling frustrated by the economy, and economists warn of a possible impending recession. Let’s dive in.

Retail 76

Retail Marketing Machine Learning Communications 76

InMobi

APRIL 16, 2021

In a year which, for many people, Mother’s Day will be celebrated virtually, what will be the biggest Mother’s Day shopping trends of 2021? How do Americans plan to spend on Mother’s Day this year? Additionally, total spending from online shopping aficionados will be greater than from those planning to shop in person.

Retail 52

Retail Electronics Audience Marketing 52

Digiday

JUNE 6, 2022

While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do. (At Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales.

Brand Awareness 72

Brand Awareness Marketing Advertising CPM 72

InMobi

JANUARY 25, 2022

Now that the 2021 holiday shopping season is over, how did consumers in the U.S. actually shop? Top 5 Findings: Just 28% of those between the ages of 18 and 24 said they shopped in store this holiday season. Top 5 Findings: Just 28% of those between the ages of 18 and 24 said they shopped in store this holiday season.

Electronics 52

Electronics Retail Audience Media 52

InMobi

FEBRUARY 1, 2022

As consumers look to get started on their spring and early summer shopping, what should CPG brands and retailers expect? Let’s break it down: How do consumers shop? Most buying behavior, especially for perishables, historically happened in person. When do consumers shop? Shopper modality is here to stay.

Retail 52

Retail Mobile Ads Audience Marketing 52

InMobi

MAY 27, 2020

For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. 35% of Americans said they are streaming more TV now, up from 25% in March. 35% of Americans said they are streaming more TV now, up from 25% in March. Here’s what we uncovered.

Food 52

Food Entertainment Education Communications 52

Martech Series

JUNE 22, 2022

Moreso, Americans rely on small businesses much more than we realize. Take this statistic, for example: during a typical week, over 92% of Americans interact with a small business – and more than half of those people engage with at least three small businesses during the same span of time. First, small businesses are resilient.

MarTech 85

MarTech Marketing Audience eCommerce 85

InMobi

OCTOBER 13, 2020

The poll reached a diverse panel over 1,600 adults from across the United States, asking questions around what will draw people to local stores and online shopping portals, particularly during the upcoming 2020 holiday shopping season. More Americans will be buying from mobile in 2020 than in 2019.

Retail 52

Retail Advertising Mobile Ads Electronics 52

InMobi

MAY 25, 2021

For retailers, what will “Dads and Grads” shopping look like in 2021? Top Takeaways Over 52% said they will largely buy in person, while over 66% said they will deliver gifts in person. 43% of those buying something for Father’s Day will do their shopping through a mobile device.

Retail 52

Retail Finance Food Audience 52

InMobi

JUNE 1, 2021

This year, overall retail sales coming from mobile devices is expected to account for more than $424 million, accounting for close to 54% of all online shopping dollars spent. Understanding Changes in Consumer Shopping Habits and Mobile Shopping What is leading to the rapid rise of m-commerce? My, how times have changed!

Retail 52

Retail Impressions Marketing Audience 52

InMobi

JANUARY 5, 2021

Using Location Information to Find and Reach the Best Target Audiences Although many Americans are limiting or avoiding in-person errands like shopping in grocery stores or dining out at restaurants, that’s not to say that we’re solely staying at home and totally shunning the physical world.

Advertising 52

Advertising Real Estate Retail Audience 52

InMobi

MARCH 25, 2020

To get a sense of the ways in which it is impacting Americans, InMobi ran a mobile survey using InMobi Pulse, InMobi’s mobile market research solution. Households with kids are shopping significantly more across almost all categories compared to households without kids. causing sudden disruption to everyday life.

Entertainment 52

Entertainment Food Electronics Media 52

InMobi

JULY 19, 2021

Big box stores, often with physical footprints of 50,000 square feet or more per location, have dominated shopping centers and towns big and small. Both brands have invested heavily in their apps and online shopping overall in the past months and years, and these efforts are beginning to pay off.

Retail 52

Retail Real Estate Pop-Up Audience 52

InMobi

MARCH 21, 2022

With millions of dollars still spent in person, it’s more critical than ever for brands to engender loyalty with customers. For QSR and retail brands in particular, what is the value of apps? In particular, does it make sense for these brands to invest in their own mobile apps and try to have more daily active users?

Retail 52

Retail Mobile Ads Advertising Marketing 52

InMobi

MAY 15, 2020

It’s not hard to see why these grocery delivery services are replacing the in-person trip to the grocery store for everyone from big city dwellers in New York City and Washington D.C. It’s easy to see the appeal of online grocery shopping today. These days, more and more grocery shoppers are online grocery shoppers.

Food 52

Food Shipping Audience Communications 52

Advertising to Baby Boomers

OCTOBER 25, 2017

Nowadays still applies. Astoundingly stupid stuff is still sent to me. Hi Chuck-- I'm writing to suggest a Halloween story idea for Advertising to Baby Boomers on new survey tech that can predict what your costume says about your personality. So, what does your Halloween costume say about your personality?

Pop-Up 45

Pop-Up Entertainment Advertising Marketing 45

Martech

DECEMBER 29, 2021

With the pandemic upending labor market dynamics leading Americans to early retirements, career changes and what’s currently known as ‘The Great Resignation,’ brands must evolve in order to hold onto workers in the face of an acute labor shortage,” said Traba. In 2022, the deep analytical dive will occur before those messages go out.

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Cookies Retail Communications Conversion 122

Digiday

MAY 1, 2023

” Marketers who were once enamored with the potential for a super personalized paid media strategy are the same ones now enamored with the power of organic social and brands exploding on TikTok, according to marketers and agency execs. “They reinvigorated interest in organic content. Organic social is part of that.”

Marketing 68

Marketing Audience Conversion Agency 68

Digiday

SEPTEMBER 26, 2022

“I faked it as hard as I could until my personality broke and I went into depression,” Said explained. “If you play a character for a really long time, you eventually break as a person.” I’ve done all this, become a different person to make this work and this work sucks.” The move paid off.

Advertising 62

Advertising Agency Communications Education 62

Fuel Lines

MAY 3, 2017

The goal here is to build a clear picture of this person that everyone can recognize. Ad agencies still try to lead with being a full-service agency to attract new business but, marketers don’t find their claim to be credible. Agencies have lots of problems when it comes to new business. Know their challenges, goals and objectives.

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Agency Shipping Affiliates Marketing 242

Martech Series

DECEMBER 23, 2022

in 2021, the highest rate in years, as consumers who previously shopped online are likely to visit physical stores instead. in 2021, the highest rate in years, as consumers who previously shopped online are likely to visit physical stores instead. December is a month of festivals and celebrations. From 32% in 2020 to 14.4%

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Digiday

MAY 25, 2022

million creator fund geared toward historically marginalized communities, as well as launch programming around Native American Heritage Month and Black History Month. There were intentional ways in which they raised us to be out-of-the-box thinkers and challenge the status quo,” Shifferaw said. In the U.S., ZOOMING IN ON ZENY.

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Agency Marketing Advertising Conversion 63

InMobi

APRIL 6, 2020

For most Americans, the most dramatic and noticeable effect of COVID-19 has been social distancing. For most Americans, the most dramatic and noticeable effect of COVID-19 has been social distancing. Of course, Americans weren’t only getting their groceries delivered. In the U.S., Here’s what we uncovered.

Entertainment 52

Entertainment Communications Media Marketing 52

Lemonads

MAY 8, 2020

Since the American giant announced that it would deprecate third-party cookies within Chrome in a two year wingspan, we are all aware that tomorrow’s affiliate world won’t be the same - and this was even before the Coronavirus pandemic struck us all. If you’re running an affiliate program, you probably already know what browser cookies are.

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Affiliates Cookies First-Party Cookies Marketing 52

VideoWeek

JUNE 24, 2022

In this week’s Week in Review: Google and NBCU are rumoured as the front runners to build Netflix with ads, Magnite partners with LG for ACR data, and Paramount+ lands in the UK. Top Stories. Google and NBCU Reportedly Competing to Build Netflix’s Ad Business. Paramount+ Lands in the UK. The Week in Tech.

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Ad Tech Agency Media Audience 98

MNTN

MAY 17, 2023

They understand how your company can benefit them and may still be doing further research on pricing and other options. For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you might’ve thought about sales and marketing as separate functions.

Marketing 52

Marketing Retargeting Brand Awareness Conversion 52

VideoWeek

APRIL 19, 2024

In this week’s Week in Review: Netflix reports on ad growth, Sony mulls a bid for Paramount, and Axel Springer’s CEO explains why he no longer fears Google: it’s already won. And 40 percent of new subscribers signed up for the ad-supported tier, in markets where that tier is available.

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Media Pop-Up Agency Advertising 52

Digiday

JUNE 21, 2022

It used to be being in-person in a city was a prerequisite to having a senior role on a show like this. Seven years after Vox Media formed an entertainment division to produce shows to sell to TV networks and streaming services, Vox Media Studios is both profitable and prolific. The scope of Vox Media Studios’ shows has also expanded.

Media 67

Media Pop-Up Entertainment Audience 67

InMobi

MARCH 31, 2022

and with more consumers venturing out, are Americans buying beauty products once again? As part of this research, we looked into how Americans are thinking about and shopping for beauty products. As part of this research, we looked into how Americans are thinking about and shopping for beauty products.

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Audience Media Marketing 52

InMobi

JULY 21, 2021

Top Takeaways Year-over-year net app installs began to decline by April and May 2021, with consumers seeming to move away from directly using apps in favor of other buying methods, such as in-person shopping. were already making purchases in person by May 2021. we turned to the data. Here’s what we found.

Retail 52

Retail Mobile Ads Audience Media 52

Single Grain

NOVEMBER 10, 2020

63% of shopping begins online, but 49% of Americans still prefer shopping in physical stores. This is the practice of having a single, personalized user experience across all channels and devices. The shopping experience is made to be as effortless as possible. ???? In other words: Online or offline?

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Single Grain

JULY 19, 2023

TikTok has 1 billion monthly active users , proving this channel is still one of the top social media trends. Even though the future of TikTok is unclear, the app has still experienced a 73% increase in American users. 25% of users aged 18-34 did their shopping on Instagram , making it one of the best social commerce platforms.

Media 73

Media Advertising A/B Testing Education 73