InMobi

MAY 8, 2023

LTV is one of the most common app developer acronyms around. But for those who are new to the app industry, LTV stands for “Lifetime Value,” meaning the total app revenue that a user generates over their lifetime engagement. Why is LTV so important for game developers?

Non-Profit 52

Non-Profit ROI Advertising Marketing 52

Martech Series

AUGUST 5, 2022

Gadget, the developer productivity platform company, announced Connections, a major new feature that gives app developers access to building blocks that enable them to build and scale ecommerce apps in a fraction of the time, at a fraction of the cost. Million Stores appeared first on MarTech Series.

eCommerce 83

eCommerce ROI MarTech Marketing 83

Exchange Wire

MAY 9, 2023

Today (May 9th, 2023), Digital Turbine announced an expansion of its partnership with Google Cloud to deliver DT’s SingleTap technology to app developers, revolutionising the app install experience. Now available on Google Cloud Marketplace, SingleTap gives Google Cloud customers a [.]

Marketing 52

Marketing 52

Admixer

NOVEMBER 2, 2020

In-app advertising during the COVID-19 crisis is booming. People spend 20% more time in apps than prior to the pandemic and you may wonder how to finally monetize your app and what type of ads is the best to use today. The post Rewarded Video Ads Monetization: App Developers Guide appeared first on Admixer.Blog.

Video Ads 52

Video Ads Advertising 52

Martech Series

NOVEMBER 30, 2022

Pangea plans to use the funding for product development and to drive developer and builder adoption. ” “Development teams simply lack the expertise to add security capabilities into their applications. Its plug-and-play platform allows you to easily embed security into your app.”

MarTech 52

MarTech Communications Marketing 52

Playwire

JUNE 27, 2023

While other formats, such as web, demand more transparency, mobile and app advertising is still based on more traditional advertising methods. Key Points Mobile is really the only environment within the ad tech landscape in which ad networks still play a major role.

Ad network 52

Ad network Mobile Ads Ad Tech Advertising 52

Playwire

JULY 29, 2022

Advertising opens up a key revenue stream for app publishers. But doing in-app advertising right can ensure the longevity of your business. By following some simple best advertising practices for apps, app publishers can grow their ad revenue sustainably. Key Points.

Advertising 52

Advertising 52

Adweek

JULY 6, 2022

Google is cracking down on app publishers' use of the Query_All_Packages API, which lets developers see all the apps on someone's phone, access that has long concerned privacy advocates but is exacerbated in a post-Roe world.

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More About Advertising

JUNE 6, 2019

Who’d be a “developer?” ” Lots of people, obviously, searching for the next big app thing on Apple. Anyway Apple has produced a hymn to them to tie in with its Wordwide Developers Conference, when these dedicated folk.

Agency 51

Agency Advertising 51

Adweek

DECEMBER 8, 2022

Meta is switching the focus of the process of creating applications for its platform from a product-focused approach to App Use Cases, starting this week with Facebook Login.

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Adweek

OCTOBER 11, 2022

Developers of third-party applications using Instagram's Sharing to Stories capability must now have access to a registered Facebook app with basic settings configured in order to continue using the feature.

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InMobi

JUNE 5, 2015

million apps in the App Store, every common search returns hundreds of apps. But this does not mean the gold rush is over for indie app developers. It does mean indie app developers need a marketing strategy outside of appearing in the App Store search results. Short description of your app.

Banner 52

Banner Marketing 52

InMobi

JANUARY 9, 2014

So, as an app developer, what else can you do to take your campaign that extra mile? Below are the top three targeting functionalities designed specifically for app developers interested in user acquisition. So, advertisers can target those users who have already clicked the ad but not yet downloaded the app.

Retargeting 52

Retargeting Ad network Conversion Advertising 52

Adweek

JUNE 3, 2022

The My Body, My Data Act aims to shift more responsibility on tech companies and app developers, giving people the right to access or delete their personal data and ask companies to share. Sara Jacobs (D-Calif.) has put forward legislation to limit how much personal reproductive health data firms can collect, store and share.

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Adweek

NOVEMBER 15, 2022

The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins. Publishers, advertisers and ad-tech players should pay attention to this development because it validates.

Advertising 240

Advertising Display Advertising Ad Tech Media 240

InMobi

OCTOBER 17, 2012

Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured. In my previous post , I introduced the notion of LTV, what it means for an app and how one can measure it.

Marketing 52

Marketing 52

Adweek

SEPTEMBER 22, 2022

It took Mario Chamorro 10 months to help develop creative wellness app Oye with reggaeton superstar J Balvin and Patrick Dowd. But it only took him a few minutes of using it to help his mother open up about her mental health. In August, Chamorro's father had a stroke, and his family was uncertain about.

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Adweek

NOVEMBER 3, 2022

Meta introduced access levels for gaming developers, a new way for them to control the level of data access with regard to features and permissions within their applications. The new access levels apply to Canvas apps, cloud games, gaming services and Instant Games.

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All About Advertising Law

MAY 1, 2017

As we have written before , mobile apps geared toward health and fitness have become increasingly popular—and an increasingly popular target for regulators. Health and fitness apps can pose a serious risk if consumers rely on them for personal health information that turns out to be inaccurate or misleading. This makes sense.

Food 40

Food Advertising Agency 40

Adweek

JULY 20, 2022

Google will allow nongaming app developers to offer European users a rival payment option on its Android operating system, the company announced via its blog post.

Marketing 226

Marketing 226

AdExchanger

NOVEMBER 5, 2023

Many developers specifically target Apple device owners because they’re known to spend more on in-app purchases than people who own an Android device. Mode owns an app called Earn that lets people collect in-app […] The post This App Is Using AI To Reach People With A High Likelihood To Stay Loyal appeared first on AdExchanger.

Audience 123

Audience 123

Digital Turbine

NOVEMBER 21, 2023

Over the years, we’ve watched the evolution of manga, from its beginnings as black and white paper publications to the colored manga books, and now its digital presence on apps. What does the app developer and ad monetization landscape in APAC look like? Why should Manga apps go global? In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

InMobi

APRIL 28, 2013

Since Tablets have more premium and high value users, if done right, Tablet-optimized apps can make 3-4x more money for the developer. But ironically, due to simple and basic mistakes, Tablet apps at times make half the money that a Smartphone app makes through ads. So, what's wrong with this picture?

Ad network 52

Ad network Advertising 52

Digital Turbine

MARCH 18, 2024

Note: For more insights, join our Alternative Hub App Developers: are you done with spending long hours wondering how to grow your app? Digital Turbine recently surveyed 200 Leading App Developers on their thoughts about today’s app store model and what it could be.

Conversion 52

Conversion Marketing 52

All About Advertising Law

APRIL 6, 2016

The Federal Trade Commission (FTC or the Commission) announced yesterday that it has created a web-based guidance tool for developers of health-related mobile applications (health apps). As some readers will recall, FDA is not new to this space, having released a seminal guidance document on mobile medical apps early last year.

Food 40

Food Information Technology Agency Advertising 40

Exchange Wire

MARCH 13, 2024

On today’s ExchangeWire digest: Apple Updates App Store to Comply with Digital Markets Act; Apple Testing AI-Powered Ad Buying Tool; TikTok Reportedly Launching Photo Sharing App Apple’s latest tweaks to comply with the Digital Markets Act will include allowing iOS developers [.]

Marketing 98

Marketing 98

Martech Series

AUGUST 31, 2022

BILDIT Finds Development “Suite” Spot to Build Consumer Loyalty and Increase Conversions by 25% with Easy, Affordable and Secure Native M-Commerce App. BILDIT, already the leading native mobile app development platform specially designed for retail and brand ecommerce, announced its official launch.

eCommerce 77

eCommerce Retail Banner Conversion Rate 77

Ad Monsters

FEBRUARY 14, 2024

Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. Meanwhile, Hinge emerged as the most privacy-respecting data app for users still searching for their Valentine. What Data Is Dating Apps Collecting About Users?

GDPR 106

GDPR Ad Tech Advertising Agency 106

Martech Series

SEPTEMBER 13, 2022

Appcues—pioneer of user onboarding software for web-based applications—announced today the launch of Appcues Mobile, extending their no-code, in-app user engagement solution to mobile apps for the first time. The announcement comes at a critical time for mobile app business leaders. That’s where Appcues Mobile comes in.

Entertainment 93

Entertainment MarTech Marketing 93

Martech Series

FEBRUARY 15, 2023

the developer of nandbox Messenger, is finally putting the spotlight on its backup release. The company is focusing on providing its messenger users with the option of built-in backups for all the data they will store on the app. Users can now store their data without having to download any other third-party app to do the job.

Communications 93

Communications MarTech Marketing 93

AdExchanger

NOVEMBER 20, 2023

Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming. The post Roku And Unity Want To Prove CTV Is A Performance Channel appeared first on AdExchanger.

Marketing 117

Marketing 117

Digital Turbine

MARCH 15, 2023

The apps and content on our phone are our lifeblood. When Apple introduced the App Store it held 500 Apps. Since then, the App and Play Stores have grown from boutique shops to massive warehouses with 2 million apps. People aren’t shopping for apps there. But how we connect to our lifeblood has changed.

ROI 105

ROI Media 105

InMobi

JANUARY 18, 2015

App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind when developing a mobile app.

Audience 40

Audience 40

Martech Series

JULY 28, 2022

Retool, an application development platform for internal tools, announced it has raised $45 million in Series C2 funding at a $3.2B “Instead of chasing large valuations, we remain focused on expanding our team and delivering value to our customers and developers,” remarked Hsu. Internal tools are just the start.”.

MarTech 85

MarTech Marketing 85

InMobi

JUNE 12, 2023

Apple’s annual event harkens the end of fingerprinting and debuts SKAN 5 Another Apple Worldwide Developer Conference (WWDC) is in the books, and this year’s global event brought several key indicators that the privacy-first era of app performance marketing is fully upon us.

Marketing 98

Marketing Conversion Advertising 98

Martech Series

FEBRUARY 6, 2023

an ethical technology company focused on the development of an Ethical Web Open-Source platform for the advancement of a better Internet, has announced its first successful product demonstration. The company is currently on target to launch the first-ever open-source platform for Ethical Web Super Apps in Q3 2023. Bubblr Inc.,

MarTech 64

MarTech Marketing Advertising 64

VideoWeek

MARCH 7, 2024

A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. ContentDiscovery is very similar to AppDiscovery, but for CTV apps and CTV content. The second product is supply.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104