Digiday

APRIL 8, 2025

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. Continue reading this article on digiday.com.

Machine Learning 62

Machine Learning ROI Agency Audience 62

Advendio

APRIL 4, 2025

But what’s behind this massive growth, and why is first-party data such a game-changer for media buying agencies? Why First-Party Data is a Game-Changer for Media Buying Agencies Retailers have a treasure trove of data from purchases, loyalty programmes, and customer interactions. This is why it’s crucial for media buying agencies: 1.

Retail 52

Retail Media Agency Machine Learning 52

Digital Remedy

MAY 20, 2025

Smart, data-driven optimization ensures that every media dollar is working as hard as possible to deliver higher ROI, more strategic budget allocation, and scalable results. The result here is a campaign with minimal ROI and an advertiser with diminished trust in its media investments.

Machine Learning 66

Machine Learning Impressions ROI Audience 66

Martech

MARCH 10, 2025

A dedicated project owner or an outside agency can help connect the dots across your organization, improving alignment and efficiency. Some machine learning models now offer predictive analysis, forecasting the impact of each channel on your bottom line with regular updates based on past performance.

Marketing 119

Marketing Cookies Machine Learning Retail 119

illumin

DECEMBER 3, 2024

Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS). Programmatic platforms and digital marketing agencies can use tools to measure the carbon footprint of their digital campaigns.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Ad Monsters

NOVEMBER 18, 2024

These changes include how businesses interact with customers and how agencies handle strategy and creativity. For example, agencies use AI to deliver real-time data insights that let us quickly modify their tactics. Traditional methods could not provide this degree of personalization, significantly raising campaign ROI overall.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. If you’re looking for help from an agency in scaling your ABM strategy, connect with our team at Single Grain. AI and automation : Use machine learning to identify patterns and predict behavior.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone. from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Single Grain

JULY 10, 2019

From then until 1974, AI flourished: computers became faster, more powerful and cheaper, and machine learning algorithms improved. The government agency Defense Advanced Research Projects Agency (DARPA) got interested and funded AI research. . The Future of SEO: How AI and Machine Learning Will Impact Content.

Machine Learning 86

Machine Learning Marketing Banner SEO 86

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Agency 112

Agency Communications Machine Learning Conversion 112

Martech

JANUARY 31, 2024

It also has various applications, such as trend analysis for responding to industry shifts and ROI projections for resource allocation. Many marketers are upgrading predictive modeling with generative AI and machine learning, reflecting the industry’s trend. channels or messaging) to optimize outreach.

Marketing 134

Marketing Machine Learning Audience Agency 134

Martech Series

NOVEMBER 30, 2022

AWS for Advertising and Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers.

Advertising 98

Advertising Machine Learning Marketing ROI 98

Martech Series

SEPTEMBER 12, 2022

Big Village Introduces New Features to Its Platform Audience Intelligence, Providing Advertisers and Agencies with a Deeper Understanding of Consumers while Simultaneously Enabling Real-Time Targeting. Marketers that embrace AI and machine learning now will gain a long-term competitive advantage. MarTech QnA with the Expert.

Machine Learning 98

Machine Learning Marketing Audience MarTech 98

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. GRADIANT was built from a clear market need.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Single Grain

MAY 27, 2025

Machine learning algorithms identify patterns in user behavior and preferences. Work with the leading digital marketing agency When evaluating tools, consider factors like: Integrating them into your existing tech stack Customization options for your brand voice Scalability for your content needs Pricing structure and ROI potential 4.

Marketing 52

Marketing Machine Learning Audience Conversion Rate 52

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Artificial intelligence and machine learning capabilities can surface useful insights that marketers may not know to look for. Analytics and reporting.

Marketing 142

Marketing Machine Learning Communications ROI 142

illumin

APRIL 16, 2025

Whether you are the institution itself or you are an advertising agency hired by a university or college to execute their marketing campaigns, its always important to start by identifying the problems and concerns you want to be resolved or the goals you want to be achieved. Hyper-personalization takes things a step beyond basic segmentation.

Education 80

Education Advertising Marketing Audience 80

Single Grain

JANUARY 31, 2020

When you’re spending money to make money, naturally you want to see a healthy ROI. Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI.

Media 127

Media Marketing Machine Learning SEO 127

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC. For a campaign for a travel agency, for example, she asked prospects about their travel plans. More questions?

Media 127

Media Marketing Machine Learning MarTech 127

Martech

FEBRUARY 23, 2022

What insights do we have currently into the ROI of various content types and items produced by the marketing team? This caution applies to the marketing team, as well, as sales enablement will require them to learn new processes around content development and management. How will we define success?

Machine Learning 115

Machine Learning Display Advertising SEO Education 115

Digiday

MARCH 15, 2023

Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and their clients have learned some important practices in the last few years. For the upcoming year, agencies seem encouraged about ad spending delivering a lift to their businesses.

Agency 69

Agency Machine Learning Media ROI 69

Martech

OCTOBER 21, 2021

By tracking inbound calls from their sources, call analytics platforms provide an important link between online and offline channels, and allow marketers to more accurately measure the ROI of their multichannel marketing campaigns. These signals can also include the length of time a caller speaks versus how long the sales rep speaks.

Machine Learning 115

Machine Learning Marketing Conversion SEO 115

Martech

FEBRUARY 27, 2023

What they are going to want to know is also the hardest to answer: “Are we seeing value from our CDP, and what is the ROI?” This makes it difficult to understand the value contribution and prove ROI. ROI tied to CDP-powered activations. ” Many studies prove CDPs drive business value. Organizational adoption.

ROI 104

ROI Machine Learning Audience Education 104

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

JANUARY 13, 2022

Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel. Workspaces can also be segmented or shared based on programs, databases and instances for segmented teams.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

Single Grain

JANUARY 9, 2025

ABM offers many benefits, such as a higher ROI , personalized engagement , aligned marketing and sales teams , better customer retention , and a shorter sales cycle. This is why 76% of marketers say they get a higher ROI with ABM than other marketing strategies. Here are some reasons why ABM is worth the investment.

Marketing 52

Marketing ROI Brand Awareness Machine Learning 52

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. Budget: How much it will cost versus the ROI you’ll be able to extract. The post How to Build a MarTech Stack to Maximize Your Business’ ROI appeared first on Single Grain.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 112

Marketing Machine Learning Cookies ROI 112

Ad Monsters

MARCH 21, 2024

Ninety-five percent of decision-makers in advertising and data at brands, agencies, and publishers anticipate ongoing signal loss. An SVP from an agency noted a decline in performance due to data signal loss, resulting in reduced audience quality and increased cost per conversion. What Does the IAB Recommend?

Cookies 93

Cookies Machine Learning ROI Conversion 93

Single Grain

FEBRUARY 17, 2022

In this guide, I will share the best B2C and B2B SaaS marketing agencies that will help you to improve your MRR (Monthly Recurring Revenue) and minimize SaaS customer churn. TABLE OF CONTENTS: ↓ What Is a SaaS Marketing Agency? . How to Choose a SaaS Marketing Agency . What Do SaaS Marketing Agencies Charge?

Agency 59

Agency Marketing SEO ROI 59

illumin

APRIL 22, 2025

Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS). Programmatic platforms and digital marketing agencies can use tools to measure the carbon footprint of their digital campaigns.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

Single Grain

SEPTEMBER 27, 2019

Implementing an AI strategy is becoming a standard for brands, online retailers and agencies. First, a quick definition : “Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.”

Machine Learning 103

Machine Learning Marketing Banner Fashion 103

Martech

JANUARY 11, 2024

We are seeing brands embrace the idea of sending value emails earlier in customer journeys,” said Andrei Marin, co-founder of email marketing agency CodeCrew. As marketing teams begin to see positive outcomes like increased engagement, open rates, and ROI for advertising campaigns, internal teams will also reap the benefits.

Marketing 132

Marketing Cookies Machine Learning MarTech 132

Digiday

JUNE 19, 2022

You know times have changed when media agencies do a little soul-searching as a result of digging into what they need to do differently for their clients. Havas, meanwhile, assembled a report that it presented at ProcureCon in Europe last week that addresses how agencies and clients need to change their relationship with each other.

Media 69

Media Agency Machine Learning SEO 69

Single Grain

MAY 30, 2023

If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. In this curated post, we unveil a curated list of the best agencies that have mastered the art of leveraging artificial intelligence to revolutionize marketing strategies.

Agency 52

Agency Marketing Machine Learning SEO 52

Basis

NOVEMBER 28, 2022

And even with the Great Resignation no longer wreaking havoc, the folks who remain in the agency world have only seen their burnout risk rise amidst rising pressures to deliver new dollars, fewer co-workers to share the burden, and a 53% global increase in new business pitches.

Advertising 98

Advertising Machine Learning ROI Agency 98

Basis

JULY 1, 2024

And even with the Great Resignation no longer wreaking havoc, the folks who remain in the agency world have only seen their burnout risk rise amidst heightened pressures to deliver new dollars, fewer co-workers to share the burden, and increasingly smaller budgets.

Advertising 98

Advertising Communications Agency Machine Learning 98