Remove Agency Remove Impressions Remove Marketing
article thumbnail

Behind OtterBox’s Gen Z Brand Refresh From New Agency Digitas

Adweek

Debuted in June, it’s also the brand’s first work from new global creative agency of record, Digitas. The campaign shifts OtterBox’s messaging away from product durability and toward values that Gen Z aligns with, like inclusivity, individuality and spontaneity, said Sam Quagliano, vice president of marketing at OtterBox.

Agency 194
article thumbnail

Apple’s Tech Impresses Everyone But Garrett the Cat and His Loyal Owner

Adweek

He shows his partner his achievement, but she is less than impressed, saying dryly, “I always knew you hated Garrett.” The spot follows a couple at home as the man snaps a photo and uses Apple’s Clean Up feature on the iPhone 16 Pro to remove Garrett from the picture. More chilling, however, is Garrett’s reaction.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 successful marketing campaigns that met 2025’s chaos with determination

Marketing Dive

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy.

Marketing 128
article thumbnail

Who really owns your data? Protecting your business from agency lock-in

Martech

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. In most cases, the agencies are holding the client’s data hostage in hopes of retaining them.

Agency 130
article thumbnail

Building 200-Year-Old Brands in a 24-Hour World: AG1’s Marketing Revolution

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Marketing Vanguard Building 200-Year-Old Brands in a 24-Hour World: AG1s Marketing Revolution Paulie Dery on why top brands reject traditional marketing. I think you have to be a very talented person to do that.

Marketing 147
article thumbnail

Dove Wins Cannes Lions Media Grand Prix for Championing ‘Real Beauty’ in the Age of AI

Adweek

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Cannes Lions Dove Wins Cannes Lions Media Grand Prix for Championing Real Beauty in the Age of AI Elsewhere, Indian Railways snagged the PR Grand Prix, while Vaseline earned the Social & Creator Grand Prix. Prior to joining in Aug.

Media 299
article thumbnail

Why marketing benefits when it provides forecasted guidance

Martech

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? B2B marketing is a great example.

Marketing 120