Behind OtterBox’s Gen Z Brand Refresh From New Agency Digitas
Adweek
JULY 7, 2025
Debuted in June, it’s also the brand’s first work from new global creative agency of record, Digitas. The campaign shifts OtterBox’s messaging away from product durability and toward values that Gen Z aligns with, like inclusivity, individuality and spontaneity, said Sam Quagliano, vice president of marketing at OtterBox.
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