Adweek

JANUARY 20, 2023

Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director of finance, automotive, marketplaces and travel, a position she took up last September. Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland.

Finance 278

Finance Agency 278

Adweek

AUGUST 25, 2022

British fintech Revolut claims to want to break down those barriers and make finance more accessible. Created by agency Wieden+Kennedy. The realm of money can appear closed off, ruled by the elite and powerful.

Finance 246

Finance Agency 246

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders.

Marketing 119

Marketing Machine Learning Finance Communications 119

Single Grain

FEBRUARY 21, 2025

This post is all about making your agency profitable. If these leads needed services that Single Grain couldn’t fulfill, they would refer the leads to other agencies and would take recurring affiliate commissions on those referrals. As Single Grain grew, it acquired more agencies and expanded its skillset.

Agency 52

Agency Non-Profit Finance SEO 52

More About Advertising

NOVEMBER 14, 2024

Progressive marcoms group MSQ has bought leading German customer experience digital agency UDG. MSQ recently bought US agency SPCSHP (formerly Big Spaceship.) UDG, headquartered in Hamburg with an … The post MSQ buys 350-strong German CX agency UDG first appeared on More About Advertising.

Agency 59

Agency Advertising Finance Media 59

Digiday

JULY 9, 2024

With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial and business intelligence for clients. Continue reading this article on digiday.com.

Finance 75

Finance Agency Media Marketing 75

Martech

MARCH 3, 2025

The problem is further compounded by agencies and vendors who profit from the system without being held accountable for whether their efforts translate into pipeline or revenue. Finance teams have lost confidence in marketing-driven revenue forecasts. Sales teams have long disliked chasing low-intent MQLs.

Marketing 125

Marketing Finance Conversion Rate MarTech 125

More About Advertising

DECEMBER 9, 2024

UK-based digital media, marketing and technology company Brave Bison is buying international sports marketing business Engage Digital … The post Brave Bison buys sports agency Engage for 11m first appeared on More About Advertising.

Agency 59

Agency Media Marketing Advertising 59

More About Advertising

OCTOBER 30, 2024

Publicis is baring its teeth this Halloween with a mounting pile of dismissals among its US agencies. Last week it was its media agency employees taking the hit – ostensibly through non-compliance with its instruction to spend at least three days in the office.

Agency 59

Agency Media Advertising Finance 59

More About Advertising

JUNE 13, 2025

BigSmall, the agency founded by ex-WCRS CEO Matt Edwards, has taken the chaos of Cannes Lions and turned it into an absurd “festival survival simulator” – complete with beachside panels, rosé-fuelled networking, and trying to remember what you promised to finance. Can you survive the Gutter Bar?

Finance 52

Finance Agency Advertising 52

More About Advertising

MARCH 25, 2025

The traditional agency model is no longer fit for purpose. While big agencies still focus on servicing legacy brands, the real momentum is happening elsewhere. Its rigid, fragmented, and built for a world that doesnt exist anymore.

Agency 53

Agency Advertising Finance Media 53

PubMatic

NOVEMBER 1, 2024

Reassess your supply to match top-performing advertiser verticals like Shopping, Style & Fashion, Technology , Finance , and Travel. Unlock More Value Through SPO : Some SSPs are building preferred supply path optimization (SPO) relationships with agencies and direct ad buyers.

Header Bidding 115

Header Bidding Viewability Ad Tech Ad Inventory 115

VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

Agency 124

Agency Media Finance eCommerce 124

More About Advertising

FEBRUARY 24, 2025

Lindsay Pattison (left) is leaving the role at WPP after 16 years at the holding company, most notably as the boss of media agency Maxus which was merged with MEC to make Wavemaker.

Agency 59

Agency Media Advertising Finance 59

Martech

MARCH 12, 2025

While it’scutting ties with agencies and vendors during economic pressure is tempting, a smarter approach is strategic consolidation and value-based renegotiation. With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend.

Marketing 114

Marketing ROI Finance MarTech 114

More About Advertising

FEBRUARY 8, 2024

WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and Munich planned to follow. OH-SO … The post WPP backs new Mattes Schrader digital agency first appeared on More About Advertising.

Agency 111

Agency Advertising Finance Media 111

Ad Monsters

AUGUST 26, 2024

Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. In 2023, the beverage giant requested extended payment terms (up to 360 days) from its agencies. Risk rises as liquidity falls.

Ad Tech 105

Ad Tech Finance Agency Ad Space 105

More About Advertising

FEBRUARY 19, 2025

Latin America is attracting the attention of the big ad holding companies and, hard on the heels of Publicis acquiring the BR Media Group influencer agency, Havas is buying Buenos Aires and Mexico City-based creative agency Don.

Agency 52

Agency Media Advertising Finance 52

Martech

APRIL 15, 2025

Financial returns are pretty easy since every organization has a finance team. If the full price is not justified in your organization’s case, consider partnering with an agency that spreads this cost across multiple clients. Financial returns are pretty easy since every organization has a finance team.

ROI 99

ROI Marketing Brand Awareness Conversion 99

More About Advertising

JANUARY 25, 2024

Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies. The census clearly shows there’s much … The post IPA agency census shows industry beset by instability first appeared on More About Advertising.

Agency 105

Agency Impressions Advertising Finance 105

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 126

Finance Marketing Communications MarTech 126

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? At our agency, we focus on two fronts: Query optimization Analyze and optimize for LLM-driven queries that drive traffic using tools like Google Analytics 4 or Google Search Console. Use cases in real-world scenarios.

SEO 114

SEO Education Conversion Rich Media 114

Basis

SEPTEMBER 26, 2022

Agency and brand leaders, we’re about to give you a jump scare. Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relationships. What does the billing process look like for most agency billing departments?

Finance 98

Finance Agency ROI Media 98

More About Advertising

APRIL 18, 2024

Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. Now JLR-backed car rental provider The Out has appointed indie full service agency Cream to handle its business. A few years ago VW was described as Europe’s biggest bank.

Finance 105

Finance Agency Advertising 105

More About Advertising

DECEMBER 15, 2023

And this without a media agency, where most of the trad. holding companies’ revenue … The post MAA holding company, media agency and person of the year first appeared on More About Advertising.

Agency 106

Agency Media Advertising Finance 106

More About Advertising

JANUARY 31, 2024

Another new wave of creative agencies seems to be outperforming their holding company rivals (Gut and Uncommon Creative Studio, both recently acquired, being perhaps the main examples.) Weiss is creative … The post Former DDB boss Weiss’s new agency promises clients a Quality Experience first appeared on More About Advertising.

Agency 105

Agency Advertising Finance 105

More About Advertising

MARCH 17, 2025

Agencies could hardly expect to avoid Keir Starmer’s and Rachel Reeves’ ever-swinging Labour axe and the UK government has revealed a somewhat abbreviated new model when … The post UK government cost-cutting axe hangs over agencies media likely to be the focus first appeared on More About Advertising.

Agency 45

Agency Media Advertising Finance 45

Martech

JANUARY 3, 2025

“For user conferences, typically, the client includes their finance team on calls,” Hentz said. Whether it’s a colleague, a mentor or an agency, just ask somebody who can advise you on starting your budget and look at it for you once you’ve pulled it together.” “Find somebody who has done it before.

ROI 122

ROI Food Entertainment Finance 122

More About Advertising

OCTOBER 10, 2023

MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey – The Future of Media Agency Models – with one in four of the more than 70 multinational marketing organizations surveyed for the report saying they plan to consolidate media, creative, data and technology agencies … (..)

Agency 86

Agency Media Advertising Marketing 86

Martech

SEPTEMBER 24, 2021

Yesterday, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. According to Yahoo, before this partnership, Yahoo ConnectID had over 200 advertisers and agencies using it. Why we care.

Finance 120

Finance Cookies MarTech Agency 120

More About Advertising

MARCH 4, 2025

We don’t know yet how much IPG received for R/GA, the once-flagship digital agency it’s just sold to Truelink Capital but we do know that Truelink has promised to put $50m into the business via an “innovation fund” to help its AI ambitions and other activities.

Agency 40

Agency Advertising Finance 40

Martech

APRIL 3, 2025

Finance teams have also become addicted to faulty attribution. My agency has seen brands increase upper-funnel investment while still growing revenue. It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey.

Brand Lift 91

Brand Lift Conversion Retargeting Finance 91

More About Advertising

MAY 7, 2025

The brands won’t be the only ones heading into the sunset of course, WPP Media CEO Brian Lesser (below) says … The post WPP Media sunsets its big agencies first appeared on More About Advertising.

Agency 69

Agency Media Advertising Finance 69

Marketing Dive

JUNE 5, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. Just months later, the company hired Matt Dunnigan, a Restaurant Brands International veteran, as finance chief and Gretchen Koback Pursel, previously of Tiffany & Co.,

Brand Awareness 42

Brand Awareness Finance Fashion Ad Tech 42

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care.

Marketing 114

Marketing Finance Cookies MarTech 114

More About Advertising

JANUARY 2, 2024

Accountants Moore Kingston Smith have been looking into which UK agencies and agency execs earn the most and top agency outside the big quoted ad holding groups is Wieden+Kennedy London with fee income per head of a dizzying £290,164. MKS reckons £110,000 – £130,000 is a pretty decent performance.

Agency 80

Agency Advertising Finance 80

Single Grain

FEBRUARY 21, 2025

This post is all about making your agency profitable. If these leads needed services that Single Grain couldn’t fulfill, they would refer the leads to other agencies and would take recurring affiliate commissions on those referrals. As Single Grain grew, it acquired more agencies and expanded its skillset.

Agency 52

Agency Non-Profit Finance SEO 52