Martech Series

SEPTEMBER 2, 2022

Marketing Technology News: YOYI TECH Acquires LinkFlow, Closes $20 Million D+ Round Financing, and Leads the Industry in…. VDS is one of the fastest-growing digital marketing agencies in the US, proudly operating successfully in more than 300 American cities. Inflowing is known as an agile agency for an evolving marketing world.

Marketing 101

Marketing SEO Finance Display Advertising 101

Advendio

NOVEMBER 28, 2022

ADvendio’s Media Selling and Ad Server connections for digital advertising support dynamic display advertising used in both digital video and audio broadcasting. Maximize direct and programmatic revenue with a fully integrated ad sales solution for publishers and agencies. Xandr Monetize.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

More About Advertising

DECEMBER 17, 2023

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.

Display Advertising 45

Display Advertising Advertising Ad Tech Finance 45

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements. A finance sector app is more likely to have a greater CPM value than one with a low price point and tight margin offering.

CPM 52

CPM Impressions CPC CPA 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 “With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.” percent year on year. percent, while online video revenues fell by 1.9

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

OCTOBER 21, 2022

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. In April, finance chief Gunnar Wiedenfels said Warner Bros. The Week For Agencies. MSQ Added to Shell Agency Roster. Warner Bros.

Ad Tech 59

Ad Tech Impressions Media Agency 59