Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. App developers must establish a solid ad monetization plan in order to maximize app ad revenue. Ad Unit Varieties. per impression.

CPM 52

CPM Impressions CPC CPA 52

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 percent, while online video revenues fell by 1.9 “With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.”

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

VideoWeek

JUNE 17, 2022

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. Discovery to Cut Ad Sales Team. The Week For Agencies. Warner Bros.

Ad Tech 59

Ad Tech Impressions Media Agency 59