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How much ad revenue can apps generate?

Monetize More

Every brand, organization, or agency seems to have an app these days. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements. As a publication, you will be paid by your ad manager, but the CPM will not always be displayed.

CPM 52
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The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

VideoWeek

Azerion has added Oracle Advertising Bot Filtration to its offering, helping marketers to stop losing impressions to invalid traffic by supplying the most up-to-date bot-related data. In April, finance chief Gunnar Wiedenfels said Warner Bros. The Week For Agencies. MSQ Added to Shell Agency Roster. Warner Bros.

Ad Tech 59
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The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

VideoWeek

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.