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Ged Weston of Maximus: does size matter? Why big brands should value big banners

More About Advertising

With such radical change in media, where does a traditional format like Mega Banners. .” In a world of micro-targeting something much bigger has to happen to build and maintain a brand’s position. Standing out from the competition has never been more challenging.

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The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Online privacy activist group noyb has filed 226 fresh complaints against websites which it claims are using “deceptive” cookie banners, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR). The Week For Agencies.

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Kinetic Worldwide UK CEO Alistair MacCallum picks his Desert Island Ads

More About Advertising

Alistair MacCallum is UK CEO of Kinetic Worldwide, WPP’s Out of Home advertising media agency under the GroupM banner. Desert Island Ads If I’m stuck on a Desert Island by myself then I’m hoping it’s on a sun lounger rather than as a result of surviving a shipwreck/plane crash/dystopian disaster. If I’ve got ads for.

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Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

Digiday

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip.

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Wunderman Thompson wins Kraft Heinz’s new Sosu

More About Advertising

Wunderman Thompson Spain has won a new Kraft Heinz brand, Sosu pan-Asian meal kits under the Amoy banner. Alessia Tarantino, growth manager at Kraft Heinz New Ventures, says: “With Sosu, we offer affordability and practicality, without compromising on appetite and quality.

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What is Digital Ad Operations?

Ad Ops Hero

The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more. Troubleshoot ad serving issues : Working with multiple advertisers/ agencies/ networks along with complexities of the requirements and creative assets provided may turns into technical issues.

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Poser as WPP emerges as minor partner in Chime deal

More About Advertising

Some time today Chime Communications – the quoted British marcoms group that owns agency VCCP and a gaggle of sports marketing businesses under the CSM banner – should announce that it’s agreed to a takeover from big media and sports investor Providence Equity Capital and WPP.

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