VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. The ads will be available via both CPC and CPV bidding options.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip.

Media 65

Media Pop-Up Agency Banner 65

VideoWeek

AUGUST 12, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. The Week For Agencies.

Advertising 98

Advertising GDPR Banner Healthcare 98

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. App developers must establish a solid ad monetization plan in order to maximize app ad revenue. Ad Unit Varieties. per impression.

CPM 52

CPM Impressions CPC CPA 52

InMobi

MAY 21, 2019

In one Ipsos survey, half of respondents said they thought mobile ads were visually appealing, while 44 percent said the same think about desktop and laptop browser ads. When will mobile app ad spending overtake TV ad spending? Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. For example, the audio format doesn’t compete with banners and isn’t blocked by anti-banners, improving brand recognition.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52