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How much ad revenue can apps generate?

Monetize More

Every brand, organization, or agency seems to have an app these days. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements. A finance sector app is more likely to have a greater CPM value than one with a low price point and tight margin offering.

CPM 52
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The WIR: Channel 4 Launches New Digital-First Brand, Snapchat Signals Further Advertiser Pullback, and Uber Announces Video Ad Plans

VideoWeek

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. a digital advertising framework designed to improve supply chain transparency.