Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. The T-Pain campaign is led by the chain’s creative agency of record, TBWAChiatDay LA, in partnership with Zoned and Hero Collective. You can unsubscribe at anytime.

Entertainment 95

Entertainment ROI Agency Retail 95

Ad Monsters

NOVEMBER 4, 2024

Sell-side curation has been around for many years—SSPs deploy massive “demand facilitation” (sales) teams to strike deals with large agencies and brands. Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set. That’s a 56% surcharge.

CPM 52

CPM Agency Ad network Media 52

VideoWeek

APRIL 2, 2025

He explores a range of topics, including: – How to make the industry more attractive to young people – The impact of client behaviour on agency models – Principal media and its effect on the industry – The influence of platforms on agency spending – The impact of the CPM model on effectiveness – The limitations of (..)

CPM 52

CPM Agency Media Advertising 52

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. You can unsubscribe at anytime. You can unsubscribe at anytime.

Food 89

Food Cookies Pop-Up ROI 89

Marketing Dive

JUNE 5, 2025

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Advertising 91

Advertising Cookies Ad Tech Retail 91

PubMatic

MAY 14, 2025

The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences.

Education 99

Education A/B Testing Demand Side Platform CPM 99

Marketing Dive

JUNE 9, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Hyundai is currently the only automaker that has that functionality on Amazon. You can unsubscribe at anytime. You can unsubscribe at anytime.

Retail 97

Retail Agency ROI Ad Tech 97

Marketing Dive

JUNE 5, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. This, combined with broader economic concerns, could present challenges for WPP and its clients during the back half of the year.

Media 70

Media Cookies Agency Retail 70

Marketing Dive

JUNE 9, 2025

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Cookies 84

Cookies Retail Agency ROI 84

Marketing Dive

JUNE 5, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. McDonald’s saw U.S. same-store sales drop 3.6% You can unsubscribe at anytime. Sign up A valid email address is required. By Chris Kelly • Dec.

Agency 76

Agency Retail ROI Ad Tech 76

Ad Monsters

FEBRUARY 25, 2023

According to the Epom client survey, 71% of programmatic agencies prioritize performance over reach. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

AdExchanger

DECEMBER 2, 2024

Agencies feel the pinch as brands demand more […] The post The Efficiency Trap: Rethinking Value And Cost In Media Buys appeared first on AdExchanger. In today’s fiercely competitive advertising landscape, brand procurement teams are under incredible pressure to demonstrate value for every media dollar spent.

Media 107

Media Agency Advertising CPM 107

Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. But there isn’t a one-size fits all approach to advertising on the short-form video app, according to five agencies that spoke to Digiday.

Agency 95

Agency Media CPM CPC 95

Martech

JUNE 7, 2024

Dig deeper: AI is a threat to some marketing agencies, an opportunity for others Why we care. adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding.

CPM 123

CPM Marketing Education MarTech 123

Martech

AUGUST 8, 2023

Advertisers need to keep the pressure up on agencies and adtech partners to keep costs down by tracking key metrics like CPM. The study of over 250 media buyers, done in partnership with research agency Alter Agents, found that roughly a third of digital media buyers don’t even know that bid shading exists. Get MarTech!

Advertising 98

Advertising CPM MarTech Agency 98

Digiday

JANUARY 23, 2023

The Trade Desk was once seen by agencies as the helpful, friendly alternative to the might and heft of Google when buying inventory programmatically. Because The Trade Desk has made efforts over the last year to generate a closer and more direct relationship with brands — media agencies’ clients. So what are the complaints?

Agency 76

Agency Media Retargeting CPM 76

Digiday

DECEMBER 14, 2022

Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. So they’re literally giving the money back,” said one of the agency executives. A Netflix spokesperson declined to comment.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. However, Diageo saw a 2.6% decline in sales in the Asia Pacific. You can unsubscribe at anytime. Sign up A valid email address is required.

Cookies 61

Cookies ROI Retail Agency 61

Ad Monsters

SEPTEMBER 5, 2024

RPS is a metric that defines revenue per 1000 ad impressions: RPS= CPM/Ad duration While RPS will suggest the most optimal way to structure ad slots, it won’t factor in customer acquisition costs and accompanying expenses. You can turn to CPA (cost per action) buyers — direct response (DR) agencies and affiliate networks.

CPM 105

CPM Impressions CPA Affiliates 105

Marketing Dive

JUNE 12, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Recommended Reading How E.l.f. balances entertainment, purpose to tap into a TikTok trend By Chris Kelly • Jan. 28, 2025 E.l.f.

Cookies 61

Cookies Pop-Up ROI Retail 61

Basis

JULY 1, 2022

While this represents a more attractive model for publishers, advertisers may find themselves overspending and paying an increased average cost per 1,000 impressions (CPM). These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM.

CPM 97

CPM Impressions Ad Exchange Demand Side Platform 97

Marketing Dive

JUNE 16, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story.

Retail 59

Retail Ad Tech ROI Agency 59

Ad Monsters

SEPTEMBER 18, 2024

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. This growth demands that agencies select partners who can drive real business outcomes.

Retail 105

Retail Media CPM CPC 105

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

Ad Server 119

Ad Server Verification services Demand Side Platform CPM 119

Ad Monsters

JUNE 2, 2025

Surrounded by teens casually tossing around acronyms like CPM and CPA, she spent two years quietly Googling to keep up. In 2017, she launched an agency to help mid-market brands. So, when digital technology emerged, it felt like disruption rather than progress. When the pandemic hit, business boomed, but a core issue remained.

Ad Ops 59

Ad Ops Marketing SEO CPA 59

Marketing Dive

JUNE 3, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. You can unsubscribe at anytime. Sign up A valid email address is required. By Chris Kelly • July 23, 2024 Keep up with the story.

Cookies 56

Cookies Retail Agency ROI 56

Digiday

SEPTEMBER 1, 2022

But the buyers Digiday reached, who spoke on condition of anonymity to speak freely, were shocked at some of what Netflix is asking for — namely a $65 CPM that’s higher than last year’s Super Bowl, along with a lack of third-party measurement and very humble growth expectations. You’re asking for what? In this market?

CPM 93

CPM Ad Server Video Ads Brand Awareness 93

Marketing Dive

JUNE 16, 2025

Daily Dive M-F Mobile Weekly Every Thursday Agencies Weekly Every Monday By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. The more that we can just drive performance for them through a very simple process, that’s what were really striving for.” ET Loyalty 2.0

Retail 50

Retail Media Ad Tech Cookies 50

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

Agency 52

Agency Advertising Retargeting Conversion 52

Paleo AdTech

APRIL 25, 2023

CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). P&G was turning against media agencies’ opacity and fees, and in 2008 signed with Right Media’s exchange. This is a formula Advertising.com later mastered.

CPC 105

CPC CPM Ad network CPA 105

Ad Monsters

APRIL 19, 2024

Driving Results Without Being Wasteful During an unexpected twist in his keynote, O’Kelley invited Kyle Vidasolo from Omnicon to the stage to provide a buy-side agency perspective. Agencies take risks for their brands and put the money where their mouth is. Marketers and agencies will invest where they see the highest returns.

Ad Tech 103

Ad Tech CPM Agency Media 103

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Supported Ad Formats Payment Model Minimum Traffic Native ads Rewarded ads Interstitial ads Banner ads CPM N/A. The right network for your app will mostly depend on your specific requirements.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Digiday

JANUARY 25, 2023

Other brands like Equinox and Take 5 Oil as well as agencies like TBWA New York have taken a similar approach hoping newspaper ads generate social media buzz in an ever-more cluttered digital environment. Equinox, Take 5 Oil, and General Electric — and its agency Giant Spoon — declined to answer follow-up questions from Digiday.

Advertising 95

Advertising CPM Agency Media 95

Martech Series

FEBRUARY 2, 2023

In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency goals. SeenThis’ streaming technology enables advertisers to run high-quality video within display, with LATAM significantly increasing video reach at a lower cost than typical video CPM.

Banner 98

Banner Video Ads CPM ROI 98

Digiday

FEBRUARY 1, 2023

An analysis of fourth-quarter activity by independent performance marketing agency Tinuiti shows most corners of digital media saw a less than stellar financial results, including streaming video, paid social, paid search and e-commerce.

CPC 73

CPC CPM Impressions Ad Click 73

Basis

JANUARY 24, 2023

In the context of selling goods and services, these slogans—and the promises that come with them—give consumers some extra agency. And in the context of today’s economic upheaval , that agency is particularly meaningful. Luckily, there’s a programmatic buying method that offers just that: programmatic guaranteed.

Impressions 98

Impressions CPM Data Management Platform Communications 98

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Structure of CPM Pricing. A CPM pricing model determines revenue. CPM is an abbreviation for cost per mille (thousand) initial impressions. The revenue calculation is just the number of views multiplied by the CPM and divided by 1,000.

CPM 52

CPM Impressions CPC CPA 52