Digiday

FEBRUARY 26, 2023

That’s thanks to new dedication to the topic — from publishers expanding the teams writing that coverage to agencies securing multimillion ad deals for the category. Two ad agency execs who spoke with Digiday said anecdotally that more brand budgets are going toward advertising against women’s sports. “You

Agency 70

Agency Conversion Audience Food 70

Digiday

JANUARY 23, 2023

But media buyers and agency execs expect it may be a bigger and more mainstream focus later this year as TikTok is clearly making search a priority and marketers vie to figure out how to do search well via TikTok given Gen Z’s widespread use of the platform. I won’t say it’s slowed down to perilous levels by any means.

Agency 56

Agency Marketing Food Affiliates 56

Digiday

SEPTEMBER 23, 2022

In the latest edition of our Confessions series, in which we exchange anonymity for candor, we hear from an agency HR exec on the current Catch-22 situation many employers find themselves in. This conversation has been lightly edited and condensed for clarity. Come on in, we’ll buy you lunch and grab food.’

Agency 56

Agency Real Estate Conversion Food 56

AdvertiseMint

DECEMBER 4, 2023

Using Facebook messenger bots for marketing can help boost engagement, enhance customer experience, and drive conversations. While other bots may handle tasks like ordering food or setting reminders, Facebook messenger bots are chat-focused. They are ready to jump into action instantly when users start a Messenger conversation.

Marketing 40

Marketing Conversion Audience Food 40

VideoWeek

JULY 3, 2023

And M6 said that this trend was most apparent in sectors where brands have slowed their investment in CSR (corporate and social responsibility) messaging on TV, such as retail and food. Where brands have something to add to the conversation, and are able to talk from a position of authority (i.e,

Food 52

Food Brand Awareness Retail Communications 52

AdvertiseMint

MARCH 6, 2024

Food and Drink: Whether you’re a gourmet or fast food lover, this category lets you tailor your culinary ads to the right palate. Increased conversion : When ads reach the right people, the chances of these viewers taking action, such as making a purchase or signing up for more information, are much higher.

Food 52

Food Fashion Audience Ad Targeting 52

Digiday

OCTOBER 13, 2022

But Crumbl is focusing this year on TikTok (where it has 6 million followers), tapping into organic growth that emerged as conversations about Crumbl were already happening on the platform (the brand gained 1.3 ” Finding ways to tap into trends as well as differentiate the brand is key, according to agency execs. The brand has 3.03

Cookies 64

Cookies Food Impressions Audience 64

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Digiday

SEPTEMBER 21, 2022

The American fast-food chain has partnered with Hot Ones, a YouTube interview series where celebrities eat progressively hotter hot sauces, to build awareness for its brand and attract new users to its app. Food brands boosting brand awareness through creative means is not something new. social data and conversion platform Influential.

Food 61

Food Pop-Up Brand Awareness Conversion 61

MNTN

AUGUST 25, 2023

Let’s take a look at some of the conversation: How Is the CTV Industry Evolving? Based on the Digiday and MNTN survey, about 25% of brand and agency respondents now have a dedicated CTV budget, which will go up to about 30% in 2024. And the answer is: yes.

Retargeting 52

Retargeting Food Conversion Audience 52

Digiday

JUNE 5, 2022

Plant-based food brand Silk is pouring efforts into TikTok for the first time , as the 45-year-old brand looks to refresh itself and appeal to younger, more diverse shoppers. And TikTok is one of the places where culture is created,” said John Starkey, president of plant-based food and beverages for Danone North America.

Food 51

Food Brand Awareness Conversion Media 51

Digiday

MAY 1, 2023

It’s no surprise then that marketers have expanded their aperture to focus not only on paid media but also to revamp their organic strategies, according to agency execs, who say that marketers are asking more questions about organic now. Some agency execs say that the ask for help with social personas has been part of recent pitches.

Marketing 65

Marketing Audience Conversion Agency 65

Digiday

NOVEMBER 2, 2022

By using TikTok, the brand is targeting Gen Z women, busy parents looking for better food options for their families and “gut-aware” millennials who are curious about gut health or are already investing in it. ”

Conversion 59

Conversion Food Education Audience 59

Martech Series

JANUARY 18, 2023

How It Works: Primary-Sourced Data: AdTheorent Predictive Audience Builder leverages primary-sourced datasets (provided by either AdTheorent or an agency or brand) to identify audience quality statistics relevant to the specific brand campaign.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

DECEMBER 8, 2022

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Have a very clear call-to-action link/button.

Conversion Rate 103

Conversion Rate Food Conversion Communications 103

Digiday

NOVEMBER 6, 2022

Thanks to the outsized reputation of its founder and chairman, Martin Sorrell, digitally-forward media agency network Media.Monks is well known in global media circles. The following conversation has been edited for space and clarity. I think that agencies have done a horrible disservice in really delivering on brands.

Media 53

Media CPM Agency Conversion 53

Digiday

DECEMBER 29, 2022

The stunts could help brands connect to a new audience, said Damian Areyan, vice president of lifestyle marketing and partnerships at the ad agency Team One. In the wake of an exhausting day, you have to wonder why would anyone want to smell like the local fast food chain when they are anticipating taking a shower?

Food 69

Food Impressions Media Agency 69

Digiday

JANUARY 18, 2023

What we hear from media agencies is frustration that they’ve spent months figuring out ways to split the open auction into smaller, more specific pools of supply based on factors such as directness, consumer experience, content adjacency, and audience relevance,” said Chris Kane, founder of programmatic consultancy Jounce Media. “But

Advertising 55

Advertising Ad Tech Demand Side Platform Agency 55

MNTN

AUGUST 26, 2022

This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.

Conversion Rate 52

Conversion Rate Retargeting Audience CPA 52

Digiday

OCTOBER 5, 2022

Drapeau hopes doing so will help the team reach its new target audience as Gen Z uses social media to fact-check their food products as they are more concerned about what they eat. The campaign made waves while playing to the strength of the product line, so no matter which way you cut it, the conversation comes back to natural.”.

Media 60

Media Food Social Advertising Audience 60

VideoWeek

MARCH 11, 2024

And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. Brand advertisers and their procurement teams are signing contracts with agencies that require low CPMs in brand safe environments, and their bonuses often hinge on securing the lowest possible price.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Digiday

OCTOBER 23, 2022

Agencies are doing all they can to adapt to those changed ways, from the rise of influencers and creators to the continued march of connected TV and streaming services to the explosion of retail media networks. Is it the media agency, the creative agency, the shopper agency or the internal design studio?

Media 44

Media Retail Agency Food 44

Digiday

JANUARY 24, 2023

The timing of Semafor’s launch three months ago has coincided with an economic slowdown, presenting a challenge to the news publisher’s direct-sold ad business “unless they continue to come up with innovative ways to partner with advertisers and brands,” said Alex Stone, svp of advanced video and agency partnerships at media agency Horizon Media.

Banner 64

Banner Media Food Entertainment 64

Ad Monsters

APRIL 9, 2024

While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label. From an online standpoint, we can utilize website pixels to measure various conversion events. They look for opportunities near key retailers, like Whole Foods.

Pop-Up 73

Pop-Up Retail Audience Brand Awareness 73

Digiday

MAY 1, 2023

Marketers, agencies and publishers/platforms are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content — especially for younger consumers. Publicis is among the agencies testing these commerce functions in the U.S. More than a third in the U.S.

Retail 71

Retail Fashion Entertainment Agency 71

Digiday

APRIL 23, 2023

Michelle Chong, group director at ad agency Fitzco, called that a “big number.” “But The Washington Post credited its climate coverage with driving “some of our most significant partnerships,” Johanna Mayer-Jones, The Post’s head of global client & agency partnerships, said in an email, without naming names.

Healthcare 62

Healthcare Media Food Agency 62

Digiday

FEBRUARY 23, 2023

Food and beverage brands, in particular, have had a rough time with increasingly label-conscious customers. Aron Solomon, chief legal analyst for marketing agency Esquire Digital, said that in recent years people have become more confident calling out brands, and can easily take to social media to do it publicly.

Advertising 79

Advertising Food Public Relations Retail 79

Digiday

JULY 4, 2022

Poppi, a gut health beverage brand created in 2020, has primarily used social media platforms like TikTok and Instagram, platforms where conversations about gut health have been popular in recent years, to get the word out.

Food 46

Food Fashion Audience Media 46

MNTN

MAY 12, 2023

On top of this, Roku touted its new food competitions, “Special Delivery” and ”Celebrity Family Cook Off,” in addition to other fresh originals “Side Hustlers,” “Carpe DM with Juanpa,” and more. Social media platforms were also a large part of this conversation.

Pop-Up 98

Pop-Up Ad Space Food Media 98

Digiday

OCTOBER 16, 2022

12-14 featured a strong roster of C-suite speakers from across the media agency spectrum, expounding on subjects ranging from programmatic’s inevitable dominance to ground-breaking consumer research. But illuminating insights come from the unvarnished and honest thoughts of the people in the agency business who do the day-to-day work.

Media 53

Media Education Agency Conversion 53

Digiday

JUNE 7, 2022

The key hits: TV network and agency executives are concerned how adding support for multiple measurement providers will increase their measurement costs. TV networks and agencies already pays tens to hundreds of millions of dollars annually to use Nielsen’s measurements. Still, advertisers and their agencies do pay measurement costs.

Agency 60

Agency Ad Tech Impressions Media 60

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. Shopify earned a nomination for Best E-Commerce Technology. Frequence got a nominating nod in the category of Best Monetization Platform for Publishers.

Viewability 63

Viewability Healthcare A/B Testing Food 63

Digiday

AUGUST 1, 2022

On the agency side, there’s long since been a push for clients to embrace and produce video content, as things like Reels and TikTok pick up steam — according to both with Gahan at Mekanism and Joe Saw, director of operations at Fanbytes, a U.K.-based based social media and influencer marketing agency. By the numbers.

Marketing 65

Marketing Media Conversion Food 65

Digiday

APRIL 26, 2023

Brands and agencies are paying slower than [the time frames] that the companies further down the supply chain have to pay the publisher. In some cases, the media exec said, it’s a cash flow issue in which an agency waits to get paid and needs the money to cover their own expenses before writing any other checks. Please revise.’

Media 61

Media Ad Tech Agency Food 61

Digiday

JUNE 7, 2022

Each day at The Glow Up has unique programming, including live tapings of the “Go Off, Sis” and Unbothered’s “Dear, Black Love” video series, roller skating, shopping from local, Black-owned vendors and a food court. There’s value in creating moments for brands to provide sampling.”.

Audience 56

Audience Banner Conversion Food 56

Digiday

JUNE 7, 2022

It’s not a direct response channel for us yet, where you’re looking at the conversion in the app to the sales,” she said. Recently, companies like plant-based foods brand Silk and Viv period care brand have boosted their efforts on TikTok. It’s a really effective tool to drive eyeballs about the brand.”.

Brand Awareness 52

Brand Awareness Food Retail Agency 52

Basis

SEPTEMBER 21, 2022

In August, the food-at-home category (grocery store and supermarket purchases) was up 13.5%, the largest 12-month percentage increase since March 1979. While there’s no silver bullet for advertising during times like these, there are methods brands and agencies can use to remain flexible and agile: 1. Keep Advertising.

Advertising 52

Advertising Agency Conversion Food 52