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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Consider partnerships with specialized agencies, such as Single Grain. Measure ROI rigorously to justify further investment. Cost per click (CPC).

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Getting back to basics: Marketing ROI

Martech

Well, it is possible to know which half, according to Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%. Brenner came to marketing from sales. “[M]ost

ROI 127
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How to Advertise on WalMart Marketplace

AdvertiseMint

By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. Utilize Walmart’s advertising features for better audience reach and ROI.

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Content Marketing World for Ad Agency New Business

Fuel Lines

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . “Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect! .

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10 Account-Based Marketing Best Practices for Maximizing ROI

Single Grain

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. If you’re looking for help from an agency in scaling your ABM strategy, connect with our team at Single Grain. Key metrics to track include: Engagement: Time spent on content, email click-through rates, and ad impressions.

ROI 52
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Questions every business owner should ask about their advertising

AdvertiseMint

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Common metrics include click-through rates, conversion rates , and return on investment (ROI). What Are Your Key Performance Indicators (KPIs)?

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).