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The Science of Great Tweets for Ad Agency New Business

Fuel Lines

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter. Just like using the best SEO practices, it’s important to know the best Twitter practices to deliver highly targeted online traffic for your agency. Clicks: How many users click on your links.

Agency 275
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR).

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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

lower average click-through rate and cases where no ads appear alongside AI-generated answers. AI creates a paradoxical effect on advertising by simultaneously disrupting traditional ad visibility while offering new optimization tools that can increase conversions by up to 14% at a similar cost per acquisition.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. In the U.S., and the U.K. were Gen Z shoppers.

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How to get your email marketing ready for iOS 18

Martech

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection.

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Cold Outreach for Agencies: Strategies That Deliver Results

Single Grain

Cold outreach for agencies is one of the most traditional ways to attract more B2B clients. And how can agencies create a cold outreach strategy that aligns with their goals? Measure success with key metrics: Track open rates, response rates, conversions, and booked meetings to refine your strategy. We can help.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).