Adweek

AUGUST 24, 2023

WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emissions of video ads.

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Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Broaden Your Reach: Diversify Your Video Content Lets start with your content. The key is to offer diverse and engaging quality videos. So, let’s get started!

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Video Ads Header Bidding Viewability Fill rate 80

Adweek

APRIL 21, 2025

Private equity firm MidOcean Partners has agreed to buy GSTV, which powers the largest network of video ad screens on gas pumps, for an undisclosed amount.

Video Ads 266

Video Ads Ad network Retail Media 266

Adweek

DECEMBER 3, 2024

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone.

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Retail Video Ads Advertising Media 298

Adweek

OCTOBER 8, 2024

Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. The Video Expansion feature lets.

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Adweek

NOVEMBER 30, 2023

The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. trillion by 2031, according to Allied Market Research.

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Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion. Why we care.

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Advertising Video Ads MarTech Agency 112

Adweek

FEBRUARY 12, 2025

Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. The upfront season is about to tip off, and Amazon has some new offerings checking into the game.

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Advertising Video Ads 277

Adweek

APRIL 11, 2024

Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia's duties spanning everything from strategy to go-to-market and sales. "We

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Advertising Video Ads Marketing 304

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026.

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Advertising Retail Cookies Video Ads 105

Adweek

FEBRUARY 27, 2025

Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. But the streamer still.

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Video Ads Impressions Audience Advertising 289

Adweek

JUNE 11, 2025

ADWEEK, Lyft, and DoubleVerify By Kendra Barnett --> Rideshare giant Lyft today announced it is teaming up with brand safety adtech vendor DoubleVerify , one of the dominant players in brand safety, for ad verification across the brand’s various advertising platforms.

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Viewability Ad Tech Conversion Media 235

Adweek

JUNE 13, 2023

Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage.

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Video Ads Advertising 264

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

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Advertising Marketing Ad Inventory Impressions 105

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

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Advertising Marketing Retail Agency 101

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

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Advertising Video Ads Brand Awareness Click Through Rate 52

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

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Advertising Conversion Rate Pop-Up Brand Lift 104

Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

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Video Ads Advertising Retail Media 296

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad pricing sharply rose as the elections came to a close.

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Advertising CPM Impressions Video Ads 94

VideoWeek

OCTOBER 29, 2024

This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

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Video Ads Display Advertising Retail Media 52

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. That’s a best practice for user experience, but it also applies to advertisers.

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Video Ads MarTech Audience Advertising 124

Adweek

MAY 13, 2025

GSTV worked with IPG Magna to measure the impact of its video-on-the-go ads.

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Adweek

JANUARY 19, 2024

Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table.

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illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Consider making video ads that show a little bit of more humor and authentici storytelling in the content.

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Advertising Shipping Retail Conversion Rate 75

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

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Ad Tech Daily

OCTOBER 17, 2024

Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals.

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The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Monitoring ad performance metrics is crucial for early detection of ad fatigue.

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CPC Advertising Click Through Rate Machine Learning 244

VideoWeek

JANUARY 6, 2025

Though more details are expected to come this year, Lee Sears, Paramount’s President of International Markets Advertising Sales, tells VideoWeek that the new offering will include data-led ad opportunities and more personalisation for advertisers. “2025 is set to be an exciting year for Channel 5,” says Sears.

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Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

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Video Ads Ad Server Advertising Viewability 52

Martech

JUNE 5, 2024

The first initiative is the addition of in-stream video ads alongside publisher content. B2B advertisers have historically felt ignored. This will be a welcome update and will show advertisers that AI can also be used to help improve their results. Dig deeper: How to personalize your brand on LinkedIn The Wire Program.

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AdExchanger

MARCH 21, 2023

But video advertising is a strategic priority for the audio streaming service. Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, explains The post Keeping An Eye On Spotify’s Video Ad Strategy appeared first on AdExchanger. Spotify is all about audio, obviously.

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MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Tubi Tubis free content model and tailored recommendations make it a go-to platform for CTV advertisers.

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Video Ads Audience Conversion Rate Advertising 52

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

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Video Ads A/B Testing Retargeting Conversion Rate 94

AdPushup

DECEMBER 3, 2024

Struggling with the low ad revenue? Rewarded video ads could be just what you need to increase your ad engagement, clicks, and, ultimately eCPM. In this blog, we will walk publishers through all-things-rewarded video ads and how they can maximize their potential.

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Video Ads Advertising 52

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In the same period, the proportion of new advertisers decreased 29%. Playable ads. The overall volume of U.S.

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VideoWeek

AUGUST 25, 2022

A new report by OMD Worldwide , Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘ Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. seconds.

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Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

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