Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Broaden Your Reach: Diversify Your Video Content Lets start with your content. The key is to offer diverse and engaging quality videos. So, let’s get started!

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

Martech

SEPTEMBER 19, 2024

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. IAB unveiled “In-store Retail Media Definitions and Measurement Standards,” a new tool for RMN standardization, at the summit. If they could, ad spend would likely increase much more.

Retail 117

Retail Media Video Ads Advertising 117

Adweek

DECEMBER 3, 2024

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone.

Retail 298

Retail Video Ads Advertising Media 298

Adweek

NOVEMBER 30, 2023

The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. trillion by 2031, according to Allied Market Research.

Video Ads 317

Video Ads Ad Tech Marketing Agency 317

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026.

Advertising 105

Advertising Retail Cookies Video Ads 105

illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Ad Tech Daily

OCTOBER 17, 2024

Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals.

Video Ads 105

Video Ads Media Ad Tech Advertising 105

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In the same period, the proportion of new advertisers decreased 29%. Playable ads. Longer campaigns.

Mobile Ads 120

Mobile Ads Video Ads Advertising Media 120

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad pricing sharply rose as the elections came to a close.

Advertising 94

Advertising CPM Impressions Video Ads 94

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

VideoWeek

OCTOBER 29, 2024

This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Adweek

SEPTEMBER 17, 2024

Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between.

Video Ads 296

Video Ads Advertising Retail Media 296

Adweek

JUNE 13, 2025

Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Artificial Intelligence Rishad Tobaccowala Predicts a ‘Significant Agentic Workforce’ by 2026 MarkeTeam and nearly 100 execs are urging LinkedIn to allow AI agents back on the platform Recent graduates will compete with AI agents for entry-level jobs.

Shipping 276

Shipping Media Video Ads Marketing 276

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Social media and user-generated content take center stage Consumer decisions are shaped by both in-store visits and online browsing.

Advertising 75

Advertising Shipping Retail Conversion Rate 75

Adweek

MAY 13, 2025

GSTV worked with IPG Magna to measure the impact of its video-on-the-go ads.

Video Ads 254

Video Ads Retail Food Media 254

Adweek

MAY 14, 2024

Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its. Today, Amazon hosted its first upfront week event.

Video Ads 288

Video Ads Retail Media Advertising 288

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. Smaller platforms. Processing.

CPM 114

CPM Demand Side Platform Impressions Media 114

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

Pharmaceuticals 99

Pharmaceuticals Marketing Retail Video Ads 99

VideoWeek

JANUARY 6, 2025

Though more details are expected to come this year, Lee Sears, Paramount’s President of International Markets Advertising Sales, tells VideoWeek that the new offering will include data-led ad opportunities and more personalisation for advertisers. “2025 is set to be an exciting year for Channel 5,” says Sears.

Video Ads 52

Video Ads Entertainment Audience Advertising 52

Martech

OCTOBER 25, 2021

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Editorial Director. Snap reported $1.07

Video Ads 117

Video Ads SEO Ad Server Ad network 117

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Think shoppable videos on Walmart.com or product-focused reels inside Target’s app.

Retail 65

Retail Media Audience Conversion 65

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Video Ads 120

Video Ads Retail MarTech Marketing 120

Basis

FEBRUARY 7, 2023

There’s even a decent chance that before, after, or possibly even while you read this blog post, you will find yourself watching some digital video (like, say, this one of a turtle eating a strawberry ). What are some types of digital video ads? Let’s take a closer look at each: What are in-stream video ads?

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Video Ads Banner Audience Food 98

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Martech Series

NOVEMBER 18, 2022

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “In the USA , TikTok has overtaken other social media platforms to become the most popular place to watch videos. .

Video Ads 98

Video Ads eCommerce Advertising MarTech 98

Basis

MAY 7, 2025

When it comes to media plans, one of the most engaged digital ecosystems is often overlooked. With billions of players across the globe, and particularly strong traction with younger audiences, the in-game advertising opportunity is a massive oneyet its still flying under the radar for many media buyers.

Audience 52

Audience Advertising Entertainment Media 52

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. The retail and media giant stated its intention to open up campaign options for small- and medium-sized businesses. “We

Video Ads 111

Video Ads Retail Audience Advertising 111

Adweek

APRIL 1, 2025

Google will allow now advertisers to buy Rewarded Video ads on Roblox via Google Ad Manager.

Video Ads 246

Video Ads Advertising Media Marketing 246

VideoWeek

JUNE 28, 2023

New research from Adalytics has revealed that Google violated its own standards when placing video ads on third-party websites, potentially costing advertisers billions of dollars. Through its Google Video Partner (GVP) program, the tech giant charges a premium to place ads on “high-quality” sites.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

AdvertiseMint

JANUARY 8, 2025

Advertising for a race events like a marathon, half marathon, 10k, 5k or filling any fun run events can still be a challenge. Utilizing a sports advertising agency can help increase registration and participation. Leverage social media and influencer partnerships to broaden reach.

Advertising 52

Advertising SEO Agency Video Ads 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 79

Education Advertising Marketing Audience 79

AdPushup

FEBRUARY 17, 2023

Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach [.]

Video Ads 98

Video Ads Ad Tech Media Advertising 98

MNTN

JANUARY 6, 2023

According to research from eMarketer , we can expect to see US subscription OTT video ad spending to reach almost $10 billion and account for 3.4% of all digital ad spending by the end of 2023. of total video ad spending. Why not receive our CTV advertising report, right to your inbox?

Video Ads 98

Video Ads Ad Exchange Retail Media 98