Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Get MarTech! Why we care. Global impact.

Advertising 101

Advertising Cookies GDPR Communications 101

Martech Series

FEBRUARY 26, 2023

Renowned for its innovation, agility, and global reach, Tata Communications is a leader in the video-managed, managed security, managed multi-cloud, SD-WAN, cloud interconnect, and session initiation protocol connect services markets. Tata Communications offers the most comprehensive, robust, and capable services in the market.

Communications 79

Communications Marketing MarTech Advertising 79

Martech

AUGUST 3, 2023

The Hub by GoDaddy Pro uses generative AI to create client communications, provide business advice and troubleshoot website errors. Customers can now use AI-powered predictive analytics to maximize return on advertising spend. Get MarTech! Appy Pie added new features to its AI website builder. In your inbox.

MarTech 84

MarTech SEO Communications Marketing 84

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. It is designed to simplify the advertising process and streamline reaching customers. Get MarTech! That’s not good. In your inbox.

MarTech 64

MarTech SEO Machine Learning Impressions 64

Martech Series

NOVEMBER 16, 2022

Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your time as CMO at Jitterbit…. I got super excited about the blossoming digital world and quickly began building my expertise over the years in all sorts of digital marketing roles—from email marketing to advertising and paid media and branding.

MarTech 104

MarTech Retail Communications Marketing 104

Martech

MARCH 20, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. Co-op advertising funds. Clear communication is key here. Revenue sharing. Lead generation.

MarTech 89

MarTech Communications Marketing Conversion 89

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 97

Machine Learning Advertising Cookies Conversion Rate 97

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. Get MarTech! In your inbox.

MarTech 82

MarTech Machine Learning eCommerce Communications 82

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. After I did my degree, I worked a lot in early internet communications, like the keyword stuffing type of online articles and things to bring people in to websites. It’s kind of like the short term wins focus mentality.

MarTech 104

MarTech SEO Marketing Communications 104

Martech Series

NOVEMBER 29, 2022

There are a lot of fundamentals that marketers and advertisers need to keep in mind to drive an effective contextual ad campaign; Khalid El Khatib, Chief Marketing Officer at Stack Overflow weighs in with some best practices: Welcome to this MarTech Series chat, Khalid, what inspires you about B2B marketing today?

MarTech 83

MarTech Marketing Communications Retail 83

Martech Series

OCTOBER 5, 2022

With Microsoft Advertising, Looka will help customers efficiently reach audiences with attention-grabbing ads to deliver better business results. a leading AI-powered design platform further establishes its online advertising strategy through multi-media ads with Microsoft Advertising. Looka Inc., The post Looka Inc.

Real Estate 96

Real Estate Advertising Communications Search Advertising 96

Martech Series

SEPTEMBER 28, 2022

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech Series

JANUARY 30, 2023

A few marketing practices and martech tools that you feel should be in greater focus as B2B teams navigate what is often being pegged as a recessionary time in 2023? A few thoughts on the future of B2B marketing and B2B martech? Tip: ensuring your martech is highly compatible with each other will remove friction from the system.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI-powered automation systems have the capacity to monitor and regulate brand guidelines across various communication channels.

Advertising 120

Advertising Agency Communications MarTech 120

Martech Series

DECEMBER 1, 2022

Branch , a leader in mobile linking and measurement and an Amazon Web Services (AWS) Partner Network (APN) member, announced support for the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing transformation.

Advertising 70

Advertising Marketing Communications Audience 70

Martech Series

JUNE 14, 2022

Seedtag the leader in contextual advertising in EMEA and LATAM, has announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics), a French company specialised in building AI models to optimise and automate performance campaigns.

Advertising 77

Advertising Communications MarTech Audience 77

Martech

MAY 29, 2024

Recently at The MarTech Conference , two marketing leaders discussed this precise task. At the top of the funnel, advertising is an important part of demand generation and driving leads. That means marketing has to be aligned with sales by establishing common metrics and regular communication.

A/B Testing 110

A/B Testing Conversion Rate Marketing Communications 110

All About Advertising Law

NOVEMBER 4, 2021

Martech (marketing technology) refers to any technology or tool that helps optimize or identify marketing efforts. The full suite of these interconnected tools is known as the martech stack. Last year, the number of martech suppliers grew to 8,000 (and counting). Martech should align with goals. The martech landscape.

MarTech 52

MarTech ROI Communications Marketing 52

Martech Series

AUGUST 31, 2022

Small businesses can now upgrade their marketing with easy-to-use professional design and advertising tools for FREE. In collaboration with Canva and Meta , T-Mobile is giving ALL eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.

Advertising 78

Advertising Communications MarTech Marketing 78

Martech Series

AUGUST 3, 2022

The Pedowitz Group LLC, a leading digital consulting firm, announced that it has agreed to acquire BizMark, CT LLC, one of the nation’s top B2B marketing and communications agencies. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

Agency 95

Agency Communications MarTech Marketing 95

Martech Series

JULY 25, 2022

IPG’s Matterkind Provides Roadmap to Establish Holistic and Actionable Approach for Brands Prioritizing DEI in Marketing and Communications. Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.

Advertising 52

Advertising Communications Audience MarTech 52

Martech

MAY 31, 2024

While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again. The customer acquisition strategies rated as most successful were more likely to be focused on social media and digital advertising than email.

Communications 97

Communications Media MarTech Marketing 97

Martech Series

NOVEMBER 11, 2022

a rapidly growing omnichannel business communications platform and member of Oracle PartnerNetwork, announced that many of its upcoming services being launched in late 2022 would be powered by Oracle Cloud Infrastructure (OCI). Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Communications 80

Communications MarTech Marketing Advertising 80

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech

JANUARY 29, 2024

I recommend teams segment their content based on the types of groups they want to communicate with rather than throwing all of them into a lead bucket and filtering based on firmographic data. Creating content and communication plans that leverage this data can attract your audience and engage them meaningfully. In your inbox.

Communications 117

Communications Audience Marketing Impressions 117

Martech Series

NOVEMBER 24, 2022

The crypto wallet address acts as a form of ID for better and convenient communication in the blockchain environment. Life MMO announced on the 24th that it released the beta version of YOL globally, a crypto wallet address-based global web-communication platform. and digital crypto markets. and digital crypto markets.

Communications 87

Communications MarTech Marketing Advertising 87

Martech Series

FEBRUARY 9, 2023

New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally.

Ad Server 84

Ad Server Communications MarTech Agency 84

Martech Series

DECEMBER 6, 2022

Enterprise-grade E2EE solution designed to ensure large-scale and on-demand private and secure communications. E2EE technology prevents any unauthorized third party from accessing users’ communication content. Spending on GDPR fines related to communication security and compliance risks rose 570% from $179M in 2020 to $1.2B

Communications 89

Communications GDPR Conversion MarTech 89

Martech Series

NOVEMBER 24, 2022

Impartner’s annual company summit held in October won gold in the Strategic Communications—Special Event category; the company was ranked by G2 as the No. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. ImpartnerCON, held on Oct.

Communications 93

Communications Education Public Relations MarTech 93

Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2 Big spenders.

Communications 102

Communications MarTech Advertising Marketing 102

Martech

AUGUST 22, 2023

“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.

Marketing 92

Marketing Account-Based Advertising Communications MarTech 92

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

JULY 13, 2022

The martech industry faces several challenges this year, including an increasingly complex privacy landscape, shifting trends in consumer attitudes on data-sharing, and an impending change in the way digital marketers can access and share tracking cookies. The post Marketing and Advertising Technology Trends For the Rest of 2022!

Cookies 97

Cookies Marketing Advertising GDPR 97

Martech Series

JULY 5, 2022

DatChat, Inc. (“DatChat” or the “Company”), a communications and social media company that gives users the ability to communicate, share, and post with privacy and screen capture protection, today announced the Company has closed on the previously announced acquisition of Avila Security Corporation (“Avila Security”).

Communications 74

Communications MarTech Media Marketing 74

Martech Series

JANUARY 26, 2023

The startup has begun working with global advertising holding companies Publicis Groupe and dentsu on client concepts and projects. Learning about this technology by harnessing it to build connection and community has become standard. Raise, Working With Advertising Giants appeared first on MarTech Series.

Advertising 78

Advertising MarTech Education Audience 78

Martech

JUNE 3, 2024

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.”

Marketing 96

Marketing Communications MarTech Conversion 96

Martech Series

NOVEMBER 4, 2022

Crypto Advertising Platform Bitfari Expands with Solutions for Europe. Users of the Bitfari Advertising Platform can select, mint, and distribute information in busy European locations following very simple steps. Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor.

Communications 109

Communications MarTech Advertising Marketing 109