Martech Series

JANUARY 19, 2023

The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Better TV storytelling for brands starts with Roku” Three new “Beyond the :30” video ad formats were tested: Thematic Tagged Vignette : A 30-second animated ad where a brand celebrates streaming.

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 101

Advertising Video Ads CPM Viewability 101

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 57

Video Ads Brand Awareness Audience Entertainment 57

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? In-stream vs. out-stream. In-stream vs. out-stream.

Video Ads 57

Video Ads Demand Side Platform Impressions Brand Awareness 57

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

MNTN

MARCH 26, 2024

Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach. If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. What Is Peacock Advertising?

Advertising 52

Advertising Marketing Banner Audience 52

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

MNTN

MARCH 26, 2024

Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach. If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. What Is Peacock Advertising?

Advertising 52

Advertising Marketing Banner Audience 52

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Live Event Ads. Image: LinkedIn.

Brand Lift 69

Brand Lift Conversion Rate Retargeting Video Ads 69

Digiday

NOVEMBER 2, 2022

Back in early September, Canon launched its latest campaign titled “Harmony at Work,” with a diversified marketing strategy that put messaging across social media, influencer marketing, streaming services as well as custom television integrations. million on advertising, up from $5.2 So far this year, Canon has spent about $6.6

Advertising 66

Advertising Brand Awareness Video Ads Media 66

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Digiday

FEBRUARY 2, 2023

Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio.

Advertising 67

Advertising Brand Awareness Brand Lift Agency 67

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 Retailer relationships with their customers are eroding as more shoppers turn to social media platforms to find and purchase products. Retailers

Retail 52

Retail Media Video Ads Education 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. million media budget. million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Last year was really the first time consumers saw shoppable video ads.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

Ad Monsters

NOVEMBER 28, 2023

Digital media professionals understand that time and attention form some of the most valuable currency consumers can offer to a brand. Yet, amidst this awareness, numerous U.S. brand marketers overlook a realm abundant with attention: mobile gaming. 29.6%) and social media (17.1%). 29.6%) and social media (17.1%).

Viewability 52

Viewability Advertising Video Ads Brand Awareness 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Start Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. How Are In-App Ads Served?

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Why Should Companies Consider In-Game Advertising? What Are the Benefits of In-Game Advertising? for online advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Plan Your Brand Positioning. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digiday

DECEMBER 23, 2022

As brands look to associate themselves with engaging and reliable content, publishers are meeting advertisers’ needs by increasingly leveraging audio and video as storytelling and monetization tools. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027.

Advertising 66

Advertising Audience Video Ads Brand Awareness 66

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. There’s only so much emotion you can communicate through a search ad or social carousel.”.

Brand Awareness 65

Brand Awareness Video Ads Communications Media 65

Brid.tv

SEPTEMBER 23, 2022

So is linear TV advertising even worth it anymore? Should you invest in this advertising channel? hide ] What Is Linear TV Advertising? The Problems With Linear TV Advertising The Decreasing Popularity of Linear TV Poor Targeting Options No Measurable Data Can Publishers Even Leverage Linear TV Advertising?

Advertising 52

Advertising Video Ads Non-Profit Audience 52

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. There has been a whopping 2x jump in mobile gaming ad spends since 2021.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. drop in the U.S.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts. For example, a clothing brand finds fashion influencers.

Media 52

Media Fashion Audience Food 52

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

MobileAds

JANUARY 20, 2021

Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Consequently, mobile advertising is significant for brands and advertisers (when it is done right).

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

NOVEMBER 20, 2019

The market is rife with advanced video tools and formats that continue to reinforce video as an increasingly powerful, engaging medium to communicate with your target demographic. In short, video advertising is definitively a train that your brand cannot afford to miss. videos to be included in the search results.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. There comes a time, after all, when adding more budget offers diminishing returns and the need for a new channel is necessary.

Conversion Rate 101

Conversion Rate Brand Awareness SEO Conversion 101

VideoWeek

JUNE 8, 2022

Publicis Media-owned agency Zenith has reduced its forecast for global ad spend in 2022, with the war in Ukraine causing sharp regional decline. The company published its Advertising Expenditure Forecasts report this morning. It predicts global advertising expenditure to grow by 8.0 percent in 2022; a drop from the 9.1

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59