Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Brand Awareness 124

Brand Awareness Conversion MarTech Advertising 124

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Microsoft Search Microsoft may have a smaller audience than Google, but it offers valuable advantages, especially for B2B advertisers: Lower cost-per-click (CPC) Microsoft CPCs are up to 30% cheaper than Google, making it a cost-effective option for limited budgets.

Advertising 86

Advertising Media Conversion Audience 86

Adweek

DECEMBER 22, 2022

Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. But some ads make great first impressions.

Impressions 279

Impressions Brand Awareness Advertising 279

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digiday

APRIL 23, 2024

Some brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Putting more marketing spend toward brand awareness efforts is seemingly one of marketers’ latest obsessions.

Brand Awareness 88

Brand Awareness Marketing Advertising Media 88

MNTN

MAY 9, 2024

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. TV watchers and advertisers alike have made the shift to streaming TV We’ve all seen the TV-watching landscape rapidly evolve over the past several years.

Brand Awareness 98

Brand Awareness A/B Testing Fashion Pop-Up 98

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Let me break it down for you lets explore the ins and outs of short-form video ads, their benefits, and how you can leverage them to drive results for your brand. Who Are Short-Form Video Ads For?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digiday

OCTOBER 15, 2023

With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand.

Brand Awareness 97

Brand Awareness Real Estate Marketing Media 97

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. Understanding these key principles will help you create more effective campaigns, drive better results, and maximize your advertising investment.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Adweek

FEBRUARY 28, 2024

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.

Agency 279

Agency Media Brand Awareness Advertising 279

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. New campaign objectives are being added — including brand awareness, engagement, website conversions and video views.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Basis

JUNE 16, 2025

And as those budgets come under increased scrutiny, marketing leaders will once again come face to face with that age old conundrum: How to allocate spending between brand awareness and performance. When revenue is down, performance marketing can help brands to quickly dial it back up,” says Wilson.

Brand Awareness 67

Brand Awareness ROI Marketing Media 67

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

AdExchanger

DECEMBER 11, 2024

Heres a call to action that all advertisers should hear: If your advertising strategy doesn’t include streaming TV, youre missing out. And if youre stuck in the mindset that TV is just for brand awareness, its time for a serious rethink.

Brand Awareness 94

Brand Awareness Advertising 94

AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

Martech

APRIL 15, 2025

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. Awareness tactics make strangers to your brand aware of its existence. The result?

ROI 97

ROI Marketing Brand Awareness Conversion 97

Digital Remedy

DECEMBER 4, 2024

Higher education marketers must understand the need for highly engaging digital content that leverages the right digital marketing channels and tools to build brand awareness and attract students. Video Advertising Strategies Video and its diverse formats remain a powerful tool for engaging younger audiences. With 86% of U.S.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

JULY 22, 2024

Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. The Burma-Shave company was doing it in the 1930s.

Marketing 122

Marketing SEO ROI Brand Awareness 122

MNTN

JUNE 27, 2025

B2B marketers and advertisers are no strangers to complex sales cycles. Here’s all you need to know about what a B2B customer journey map is and how to build one that supports the growth of your brand. Here’s all you need to know about what a B2B customer journey map is and how to build one that supports the growth of your brand.

Advertising 52

Advertising Conversion Audience Conversion Rate 52

Adweek

JUNE 30, 2025

Ellis Ross said that she doesn’t want Pattern to rely on launching new products for growth and brand awareness. According to Pattern, retail sales are up 25% year-to-date compared to last year, making now an opportune time to run its first campaign. Email SUBSCRIBE Loading.

eCommerce 140

eCommerce Brand Awareness Media Retail 140

Adweek

JUNE 30, 2025

In one example, Peach & Lily has run ads that appear on the New York Subway, aimed at increasing brand awareness. Peach & Lily’s approach to data Yoon said that Peach & Lily takes a data-driven approach to all marketing.

Education 140

Education eCommerce Audience Brand Awareness 140

Martech

JUNE 20, 2025

That makes it even more critical to demonstrate brand value in financial terms. While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. A lack of organizational consensus on how advertising drives behavior. Marketing mix modeling.

Brand Awareness 81

Brand Awareness Finance Marketing ROI 81

Ad Monsters

JANUARY 2, 2025

This all bodes well for retail media networks and advertising clients who want to reach them. 1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. . #1:

Retail 104

Retail Media Retargeting Brand Awareness 104

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Relieved that I can put my worries to rest.

Cookies 128

Cookies Non-Profit Audience GDPR 128

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. Advertising is used to promote a brand, service, product, or offer. Right from the year 1994 when the first display ad was showcased till today, this kind of advertising has evolved. Display advertising has matured through different stages.

Display Advertising 111

Display Advertising Retargeting Advertising Machine Learning 111

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

PubMatic

JUNE 17, 2025

As the digital advertising landscape evolves, connected TV (CTV) is no longer just for brand awareness. In today’s economic climate, where every marketing dollar is scrutinized and ROI is paramount, CTV stands out as a programmatic advertising channel that delivers measurable results and real business outcomes.

Brand Awareness 69

Brand Awareness ROI Audience Impressions 69

Ad Monsters

JULY 17, 2024

In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. Amazon might have an advantage of cash and streaming technology, but their advertising savvy doesn’t come into play.

Advertising 111

Advertising Brand Awareness Audience Impressions 111

Fuel Lines

SEPTEMBER 19, 2018

Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence. “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.” There’s a commonality among experts.

Agency 256

Agency Marketing Brand Awareness Audience 256

Single Grain

APRIL 3, 2023

Therefore, you owe it to yourself, your brand and your customers (current or prospective) to engage on the platforms where they are most present. In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy.

Media 98

Media Advertising Retargeting Brand Awareness 98

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105