illumin

DECEMBER 3, 2024

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Advertising is no exception.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

Advertising 52

Advertising Video Ads Brand Awareness Click Through Rate 52

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views. But most people shy away from creating Facebook video ads because the idea of making videos from scratch can seem daunting. 480% more clicks.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. Video ad pricing sharply rose as the elections came to a close.

Advertising 94

Advertising CPM Impressions Video Ads 94

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Consider making video ads that show a little bit of more humor and authentici storytelling in the content.

Advertising 75

Advertising Shipping Retail Conversion Rate 75

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. That’s a best practice for user experience, but it also applies to advertisers.

Video Ads 125

Video Ads MarTech Audience Advertising 125

AdvertiseMint

DECEMBER 22, 2024

The landscape of Amazon advertising is on the brink of transformation as we approach 2025 and we’re expect lots of changes in the Amazon advertising agency industry. Key Takeaways Amazon advertising will increasingly leverage AI and machine learning for personalized ad experiences.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

VideoWeek

JANUARY 6, 2025

Though more details are expected to come this year, Lee Sears, Paramount’s President of International Markets Advertising Sales, tells VideoWeek that the new offering will include data-led ad opportunities and more personalisation for advertisers. “2025 is set to be an exciting year for Channel 5,” says Sears.

Video Ads 52

Video Ads Entertainment Audience Advertising 52

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

Education 114

Education Video Ads Audience Conversion 114

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Its not any different for those in the higher education sector.

Education 79

Education Advertising Marketing Audience 79

MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Tubi Tubis free content model and tailored recommendations make it a go-to platform for CTV advertisers.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Martech

OCTOBER 25, 2021

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Editorial Director. Snap reported $1.07

Video Ads 119

Video Ads SEO Ad Server Ad network 119

Basis

FEBRUARY 7, 2023

There’s even a decent chance that before, after, or possibly even while you read this blog post, you will find yourself watching some digital video (like, say, this one of a turtle eating a strawberry ). What are some types of digital video ads? Let’s take a closer look at each: What are in-stream video ads?

Video Ads 98

Video Ads Banner Audience Food 98

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Processing.Please wait.

Video Ads 116

Video Ads Retail MarTech Marketing 116

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. Understanding these key principles will help you create more effective campaigns, drive better results, and maximize your advertising investment.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. At the same event, Amazon Ads outlined advertising opportunities across its CTV offering. Twitchy advertisers.

Video Ads 111

Video Ads Retail Audience Advertising 111

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. Smaller platforms. Amazon DSP.

CPM 116

CPM Demand Side Platform Impressions Media 116

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. It’s also headed to the Supreme Court about a possible ban.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Ad Monsters

DECEMBER 5, 2024

Unlock the holiday season’s advertising potential by shifting focus from overcrowded channels to immersive mobile in-app experiences that captivate user attention and drive sales. The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5%

Real Estate 97

Real Estate Retail Audience Conversion 97

AdvertiseMint

JANUARY 14, 2025

As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted campaigns that resonate with consumers.

Advertising 52

Advertising Audience Conversion Agency 52

Martech Series

NOVEMBER 18, 2022

New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok. “In the USA , TikTok has overtaken other social media platforms to become the most popular place to watch videos. .”

Video Ads 98

Video Ads eCommerce Advertising MarTech 98

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 98

Video Ads Food Impressions Retail 98

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. Digital Out-of-Home (DOOH) Advertising DOOH advertising extends the reach of your campaigns beyond digital screens, capturing attention in physical spaces. With 86% of U.S.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. To truly understand what drives success, marketers must also consider data quality, audience relevance, creative execution and the context in which the ad appears.

Audience 122

Audience Brand Lift Banner Video Ads 122

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions.

MarTech 113

MarTech Click Through Rate Machine Learning Conversion 113

AdvertiseMint

JANUARY 8, 2025

Advertising for a race events like a marathon, half marathon, 10k, 5k or filling any fun run events can still be a challenge. Utilizing a sports advertising agency can help increase registration and participation. Partnering with them not only gives your event credibility but also taps into their established audience to drive interest.

Advertising 52

Advertising SEO Agency Video Ads 52

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. A huge space calls for smarter audience targeting Home and garden can be quite a broad and huge category, as it covers various market segments.

Advertising 97

Advertising Marketing Retail Audience 97

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Adweek

JUNE 13, 2025

At MarkeTeam.ai, for example, purpose-built Al marketing agents now autonomously: research markets and audiences, plan and build multi-channel strategies, create and publish engaging content, optimise spend and performance, and deliver tangible results against agreed KPIs.

Shipping 247

Shipping Media Video Ads Marketing 247

MNTN

MARCH 29, 2024

Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? How is second-screen behavior affecting the ad experience? I think another way to look at this data is that it represents a focus on video channels as a whole. Tim Edmundson (Sr.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 113

Advertising Video Ads Viewability CPM 113

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Audience 116

Audience Conversion Rate Machine Learning Brand Lift 116