Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. For instance, when iOS 14.5

Media 129

Media Advertising Conversion Rate Machine Learning 129

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Marketing 120

Marketing Conversion Rate Conversion Click Through Rate 120

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Dig deeper: How TikTok is transforming brand advertising Why we care. However, they have great potential to simplify and scale TikTok marketing.

Marketing 128

Marketing MarTech Audience Advertising 128

Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. You can use this audience to increase reach or to suppress a list of unlikely voters.

Advertising 105

Advertising Audience Education Communications 105

illumin

AUGUST 22, 2024

Advertisers across America are keen to join the chorus of voices and win the day. With so much competition, advertisers looking to make a difference need to stand out. Advertisers need to understand, as much as possible, who their audience is, where they are, and how they can be reached. MMMs provide a reliable solution.

Advertising 98

Advertising Audience Cookies Marketing 98

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 120

Media Advertising Ad Ops Non-Profit 120

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Granular insights: You can easily filter results by age, gender, and other key demographics to gain a deeper understanding of your audience. The Brand Report solves a major pain point for brand advertisers.

Advertising 114

Advertising Audience MarTech Marketing 114

Adweek

JUNE 10, 2025

From premium content at scale to now an ecosystem of best-in-class, curated solutions, advertisers can easily build and execute the most informed and impactful ad campaigns.” The TV Business Partner Program gives brands access to high-impact creative and measurement partners. Based out of New York, Mark has also contributed to ADWEEK.

Ad Tech 279

Ad Tech Media Audience Advertising 279

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

Marketing 122

Marketing Demand Side Platform Audience Impressions 122

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 105

Advertising Retail Cookies Video Ads 105

Marketing Dive

JULY 8, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Courtesy of State Farm For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. You can unsubscribe at anytime.

Marketing 128

Marketing Pop-Up Food Finance 128

AdExchanger

DECEMBER 18, 2024

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

Advertising 97

Advertising Retail Audience Media 97

Adweek

JUNE 17, 2025

By Matt Britton --> In a world where attention is fleeting and culture moves at hyperspeed, brands must do more than advertise—they must emotionally resonate. Previously, Arturo held senior marketing roles at Apple, Nike, the NBA, and NuBank. Whether adapting to AI, social media, or mobile trends, marketers must be lifelong learners.

Media 232

Media Agency Conversion Marketing 232

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape. For marketers, this means no more guesswork.

Retail 214

Retail Media Fashion eCommerce 214

Adweek

JULY 8, 2025

Courtesy of Tubi By Saleah Blancaflor --> Tubi recently snapped up two senior advertising executives from Snap Inc. where she helped in scaling the business and growing partnerships with major advertisers. Lucas noted that both Silverstein and Kroneman know that audience and space well. “It actually comes to life. .

Finance 271

Finance Audience Entertainment Advertising 271

Adweek

JULY 10, 2025

Belliveau most recently led large customer sales in North America for Reddit, where she worked with Fortune 500 companies and their agencies to develop scalable marketing strategies. Now, Snap is betting that the exec’s wealth of digital media experience will help bolster its advertising business.

Ad Ops 221

Ad Ops Media ROI Agency 221

Adweek

JUNE 17, 2025

Behind YouTube’s New Pitch to Secure TV Ad Dollars and Build Brands YouTube’s growing as part of a robust creator economy, he argued, and brands can tap into that ecosystem by advertising on the platform. YouTube has also been drawing in an audience of podcast fans that differs from other major audio platforms.

Media 269

Media Advertising Audience Agency 269

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Adweek

JUNE 17, 2025

With our new Open Call feature, we are making it even easier for brands to identify and partner with the right creators that resonate with their audiences at scale.” The announcement arrives as YouTube continues to grow in importance for advertisers. The brand can then decide whether or not to use the video in its campaign.

Retail 270

Retail Media Advertising Audience 270

Adweek

JULY 8, 2025

The Speed of Culture hits a major milestone with none other than Tim Ellis, chief marketing officer of the NFL. From opening new global markets to partnering with creators and bringing players’ personalities to the forefront, Tim is redefining what it means to market the biggest sport in America. The insight?

Fashion 234

Fashion Marketing Media Advertising 234

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Marketers must ensure their data house is in order and have the right creative assets to connect with audiences on diverse networks.

Advertising 95

Advertising Audience Search Advertising Cookies 95

illumin

JUNE 18, 2025

Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. Here’s your quick, handy guide to adding audio to your marketing mix. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades.

Advertising 86

Advertising Banner Audience ROI 86

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? There are two main types of TV marketing.

Advertising 52

Advertising Marketing Audience Conversion 52

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 122

Advertising Cookies GDPR Fashion 122

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Conversion 97

Martech

JULY 3, 2025

Most marketing measurement models operate on a simple assumption: effects are additive. But in reality, marketing often defies this logic. The same principle applies to marketing: when initiatives are strategically integrated, the outcome can be amplified far beyond what any single effort could achieve on its own.

Marketing 91

Marketing Conversion Rate Conversion Fashion 91

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 122

MarTech Electronics GDPR Audience 122

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. They’re humans.”

Marketing 134

Marketing Retail Retargeting Conversion Rate 134

Martech

JULY 24, 2024

What does this mean for marketers? Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. The data revealed that 42% of Australian consumers prefer brands supporting women’s sports over brands that do not, indicating substantial potential in this market.

Marketing 120

Marketing Pop-Up Fashion Entertainment 120

Ad Monsters

JANUARY 15, 2025

This year’s event highlighted the industry’s relentless pursuit of more intelligent, efficient, and personalized advertising solutions. The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Users in-market for jobs in specific industries.

Advertising 88

Advertising Media Conversion CPC 88

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 102

Display Advertising Advertising Brand Awareness Cookies 102