Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them?

Advertising 78

Advertising Pop-Up Impressions Ad Inventory 78

illumin

FEBRUARY 29, 2024

Out-of-home advertising is returning to pre-pandemic levels. Drew will explore industry data from Broadsign and equip viewers with everything they need to know about adding OOH to their omnichannel mix in 2024. The format is projected to hit double-digit growth this year, led by a rise in programmatic digital out-of-home (pDOOH).

Advertising 105

Advertising Ad Tech 105

Adweek

MAY 4, 2023

More recently, category leaders like Gillette have changed their advertising (to mixed reactions)-but personal care brand Harry's is taking another step to flip tropes of masculinity on their head. Classic men's shaving ads perpetuated old-school stereotypes of masculinity: the men depicted were sculpted, smooth and flawless. market,

Advertising 255

Advertising Marketing 255

Adweek

NOVEMBER 30, 2023

Adweek is reporting on one rising tech company each month that represents the future of advertising. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research.

Video Ads 297

Video Ads Ad Tech Marketing Agency 297

AdExchanger

NOVEMBER 14, 2023

The post Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences appeared first on AdExchanger.

Audience 130

Audience Advertising Cookies Marketing 130

Adweek

NOVEMBER 30, 2023

Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable focused on speech accessibility.

Advertising 311

Advertising 311

Adweek

FEBRUARY 9, 2024

Introducing AIQ, presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl that's dedicated to leveling up your IQ around all things artificial intelligence. Over the next four weeks, the series will focus on generative AI: what it is, how brands can use it to their advantage, and what pitfalls they should.

Advertising 282

Advertising 282

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 111

Advertising Cookies Audience Machine Learning 111

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 113

Advertising Marketing Ad Exchange Retail 113

AdPushup

DECEMBER 4, 2022

Looking for some interesting facts about banner and display advertising? whether you’re a casual observer or a die-hard advertiser, you’re sure to learn something [.]. Check out this list of 10 fun facts that you probably didn’t know.

Display Advertising 98

Display Advertising Banner Advertising Ad Ops 98

Martech

MAY 18, 2022

To accurately analyze and leverage video ad results, advertisers need to understand the way each platform counts and charges for video ad views since they aren’t all the same. Learn more about video advertising. Platforms have different policies about how they display and treat their video ads. What are video ads?

Advertising 102

Advertising Video Ads CPM Viewability 102

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked. You like personalization, they don’t. Why we care.

Advertising 116

Advertising Shipping Retargeting Cookies 116

Adweek

JULY 6, 2023

And in TV advertising, rarely has there been a more dynamic time for measurement. You can't invest in what you can't measure. New currencies--agreed-upon units of value with which media buyers and sellers transact--are gaining traction in the market. On the heels of TV upfront season, here are three key questions marketers should ask to.

Marketing 255

Marketing Media Advertising 255

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising 101

Advertising Ad Exchange Ad Space MarTech 101

The Ad Tech Blog

APRIL 15, 2024

Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. FAQs about Digital OOH What makes digital OOH advertising effective?

Advertising 130

Advertising ROI Impressions Audience 130

Digiday

SEPTEMBER 26, 2023

The 172-page complaint — filed yesterday by the FTC and 17 state attorneys general — accused Amazon of “monopolistic practices” and makes a range of allegations against the e-commerce giant while providing details about its advertising operations, interactions with sellers and alleged attempts to block competition.

Advertising 80

Advertising Agency Media Marketing 80

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable. Image: Curb.

Geo targeting 109

Geo targeting Advertising Click Through Rate Mobile Ads 109

Basis

MAY 12, 2023

And as users spend more and more time on the app, advertisers are presented with a unique opportunity to engage them. So, how can advertisers take advantage of that opportunity? When your ad is playing, all eyes and ears are on you—it’s a great opportunity to show (rather than tell) what your brand or product is all about.

Advertising 69

Advertising Audience Entertainment Media 69

The Ad Tech Blog

MARCH 17, 2024

The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. Understanding the link of AI and Data Privacy in Advertising AI’s ability to parse vast datasets for insights has transformed how we target ads.

Advertising 130

Advertising GDPR Cookies Audience 130

Brid.tv

JULY 19, 2022

Looking to get your brand into the lucrative mobile advertising market? The post Everything You Should Know About Mobile Video Advertising appeared first on BRID TV. Here's an in-depth guide to help you get started!

Advertising 84

Advertising Marketing Video Ads 84

AdExchanger

AUGUST 1, 2022

But does this patient data protection law apply to data-driven advertising and online data collection? The post Concerns About Advertising Using Health Data Are Rising. The Health Insurance Portability and Accountability Act (HIPAA) is the most mature and comprehensive health data protection law in the US. (It It passed in 1996.)

Advertising 113

Advertising Media 113

Adweek

DECEMBER 29, 2022

With that caveat, we wanted to highlight a few of the bright spots from 2022 when it comes to the advertising industry's response to climate change. The harm global warming is doing to the planet will take a lot of work to slow down and mitigate. Because amid.

Advertising 297

Advertising 297

Adweek

JANUARY 20, 2023

Advertising plays a major role in shaping how we interpret and experience the world around us. Recently, LinkedIn's advertising community got a jarring wakeup call about how that power needs to be wielded, and the damage that's done when. That makes the people who create it powerful--and the people who teach them even more so.

Advertising 255

Advertising 255

Adweek

NOVEMBER 16, 2023

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers.

Retail 337

Retail Marketing Media Advertising 337

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 100

Machine Learning Advertising Cookies Conversion Rate 100

Adweek

FEBRUARY 19, 2024

VisitBritain's longstanding "Great" tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation's appeal on the world stage. The campaign has been running for 12 years.

Marketing 326

Marketing Advertising 326

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. There is still some hope for gaming advertisers though. The post What you need to know about mobile game advertising appeared first on MarTech.

Advertising 113

Advertising Pop-Up Banner Video Ads 113

Adweek

MARCH 18, 2024

But she became arguably one of the industry's biggest provocateurs by defending agencies' work following comments about Coinbase's Super Bowl ad. Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency into a powerhouse.

Advertising 308

Advertising Agency 308

Martech Series

JUNE 3, 2022

Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many ad networks. Advertisers pay an ad network like Bing Ads to display their adverts on publisher websites. Every time the ads are clicked, the advertisers pay fees to Bing Ads, and Bing Ads shares these fees with publishers.

Advertising 99

Advertising Ad network Ad Click MarTech 99

Basis

APRIL 18, 2023

Beyond their popularity with listeners, podcasts offer advertisers a unique opportunity to connect with consumers whenever and wherever they’re listening, within content they’re actively engaged with. Given these benefits, it’s no wonder that more and more advertisers are incorporating podcasts into their omnichannel media mix.

Advertising 70

Advertising Audience Marketing Media 70

AdvertiseMint

JUNE 16, 2023

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. This blog post can help you find a good agency for Facebook advertising. Read on as we cover the following: What is a Facebook Advertising Agency?

Agency 59

Agency Advertising A/B Testing ROI 59

Basis

SEPTEMBER 22, 2023

So, let’s lift the lid on how marketers can stand out from the pack with a gold-medal digital advertising campaign: Brewing With Great Ingredients Knowing that all beer essentially starts with water, malt, hops, and yeast, what makes some beers rise above the rest? Advertisers can also leverage trends to better connect with their audiences.

Advertising 68

Advertising Audience Food Impressions 68

AdPushup

APRIL 26, 2024

Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.]

Ad Server 98

Ad Server Ad Tech Advertising Ad Ops 98

Martech Series

NOVEMBER 10, 2022

Click fraud scammers are generating fake leads to trick advertising networks into believing their fake clicks are genuine. Click fraud detection service Polygraph is warning advertisers of a fake leads scam affecting a major online advertising network. Criminals create websites and monetize the content using advertisements.

Advertising 91

Advertising Display Advertising MarTech Marketing 91

Digiday

OCTOBER 19, 2023

Advertising Week has felt like a “week of dissonance” in the past. Over the last few years, Advertising Week conversations tend to focus on the changing venue (and the myriad complaints that come with said venue change) as well as the hot new topic du jour. The same could be said for this week. That’s not surprising.

Advertising 76

Advertising Marketing Agency Conversion 76

AdPulp

APRIL 24, 2023

Discriminating against people due to their age is a pox upon advertising and media houses. Given that everyone who is […] The post What ChatGPT “Thinks” About Ageism in Advertising and Media appeared first on Adpulp.

Media 62

Media Advertising Agency 62

Martech

MAY 13, 2024

Quantcast is a global digital advertising, audience insights and measurement platform. based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s A lot of people talking about it, but not much activity.

Advertising 104

Advertising Cookies Machine Learning Ad Server 104