Admixer

APRIL 30, 2020

Programmatic advertising is swiftly expanding its market share and is becoming the dominant model in the digital advertising ecosystem. According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues.

Advertising 52

Advertising Display Advertising Audience Ad Server 52

Martech Series

JULY 7, 2022

consumers, Gen Z: their shopping habits, social media usage and preferences, and opinions on advertising. Creatopy has released a new whitepaper revealing Gen Z’s preferences when it comes to shopping habits, social media usage, and advertising.

Media 52

Media Advertising Communications MarTech 52

Adweek

APRIL 10, 2024

After some digging, the block came from an adtech tool from DoubleVerify to help brands block made-for-advertising websites (MFA), a vogueish industry catch-all term for websites designed. A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why.

Advertising 275

Advertising 275

Adweek

MARCH 11, 2024

G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed.

Media 282

Media Advertising 282

Adweek

FEBRUARY 13, 2023

a working group of advertising technology executives gathered to discuss a contentious new update to a pair of terms--in-stream and out-stream advertising--whose precise definition would determine the fate of billions of dollars in digital video advertising. The overhaul, which.

Advertising 232

Advertising Marketing 232

Adweek

JULY 31, 2023

TelevisaUnivision is having its best upfront in terms of volume in nearly a decade. And in addition to TelevisaUnivision having its best volume at the upfront in almost 10 years, a record number of advertisers participated. Today, the company became the fourth publisher to finish talks, following NBCUniversal, Paramount and Fox.

Advertising 229

Advertising 229

Adweek

OCTOBER 19, 2022

Terms like "net zero" and "carbon neutral" are becoming more commonplace in advertising as companies seek to promote their climate credentials. So much so that a recent pop song adopted 120 "green" slogans as lyrics to prove the point.

Pop-Up 287

Pop-Up Advertising 287

Adweek

MAY 11, 2023

population, there is still a lot of room for improvement in terms of creating a more inclusive and diverse creator economy. Unfortunately, Asian Americans are often overlooked and underrepresented in the media and advertising industries, resulting in only 3% of Asians feeling adequately represented.

Media 222

Media Advertising 222

Adweek

FEBRUARY 7, 2023

Super Bowl advertising costs money, but being in the Big Game doesn't guarantee long-term success. Some brands that have had lauded and memorable spots in Super Bowls past are limping along or have faded away completely. The dotcom boom of the late 1990s and early 2000s found a lot of companies trying to gain a.

Advertising 244

Advertising 244

Adweek

OCTOBER 17, 2022

Oracle Advertising will provide brands on Nextdoor with more controls and greater transparency with the aim of helping them maximize their presence on the platform under terms of a strategic collaboration revealed Monday.

Verification services 258

Verification services Advertising Marketing 258

Ad Monsters

APRIL 24, 2024

The first thing people in the digital advertising space need to understand is the why. Their customers and employees are very concerned about the climate, and advertising is a huge opportunity for brands to meet their sustainability goals. It’s putting the long-term future ahead of short-term profits.

Ad Tech 108

Ad Tech A/B Testing Viewability Finance 108

Adweek

SEPTEMBER 29, 2022

Cage-free eggs may seem like the humane choice--the term is widely used in advertising--but in truth, it means hens only have about a 1-square-foot space to move around in. Vital Farms, with its pull-no-punches attitude on proud display in a new campaign, shows just how cramped those quarters would be if it were translated to.

Advertising 244

Advertising Food 244

Adweek

SEPTEMBER 8, 2022

In the golden age of advertising, brands gained presence through mass media, where the "megaphone" allowed broad reach. Personalization shifted spending below the line to great short-term effect, but created privacy and cost-effectiveness challenges. Then, technology and data helped unlock personalization.

Media 243

Media Advertising Marketing 243

Adweek

NOVEMBER 18, 2022

Digital entertainment and media advertising platform Azerion continues its merger and acquisitions activity with the purchase of programmatic agency and trading desk Hybrid Theory, expanding its footprint across the U.S. The financial terms of the deal have not been disclosed. and broader APAC market.

Entertainment 208

Entertainment Agency Media Advertising 208

Adweek

NOVEMBER 2, 2022

Metro-Goldwyn-Mayer is looking to make it easier for advertisers and media producers to license the likes of James Bond.

Media 265

Media Advertising 265

Adweek

JUNE 6, 2022

Microsoft and AT&T finalized the sale for AT&T's ad-tech business Xandr, building up Microsoft's connected TV advertising business. Financial terms of the deal weren't disclosed--though Microsoft reportedly paid $1 billion for Xandr--but AT&T did.

Ad Server 244

Ad Server Ad Tech Advertising 244

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Machine Learning 110

Machine Learning Media Advertising Retail 110

More About Advertising

MARCH 28, 2024

There are some pretty good ads around just now, a relief after what we might term a fallow period. … The post MAA Ad of the Week: BA’s Avios from Uncommon first appeared on More About Advertising. … The post MAA Ad of the Week: BA’s Avios from Uncommon first appeared on More About Advertising.

Advertising 105

Advertising Agency 105

More About Advertising

FEBRUARY 7, 2024

The British Co-op and agency Lucky Generals have parted company after 6 years, reportedly on good terms. The relationship never really took off as the Co-op has not been a heavy advertiser, putting its money into another of the loyalty schemes that infest the supermarket market. first appeared on More About Advertising.

Agency 105

Agency Advertising Marketing 105

VideoWeek

APRIL 25, 2024

What is your biggest bugbear when it comes to video and CTV advertising? I have quite a few bugbears when it comes to CTV, and when it comes to advertising in general, to be honest. So there’s a lot of different ways to buy, it makes it a challenge for both advertisers and agencies. Are you investing in CTV advertising?

Audience 65

Audience Advertising Agency Ad network 65

AdExchanger

MARCH 14, 2024

If there is one term dominating the headlines right now, it’s AI. With the promise to transform the world as we know it, advertisers need to understand how consumers perceive the use of AI and what drives their sentiment.

Advertising 87

Advertising Media 87

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. Why we care. Fuel for your marketing strategy.

Advertising 110

Advertising Impressions Media MarTech 110

Digiday

APRIL 16, 2024

The surge in connected TV enthusiasm has hit a sobering plateau, as the industry comes to terms with its limitations as a stand-in for traditional display advertising. Moreover, retail media, the trend du jour, teeters on the brink of a transparency debacle, entangled with sites created solely for advertising.

Display Advertising 81

Display Advertising Retail Media Advertising 81

Spoton Digital Media

OCTOBER 20, 2023

But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. What Happens When You Cut Your Marketing and Advertising Budget?

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Martech

MARCH 11, 2024

Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Get MarTech! In your inbox.

Marketing 112

Marketing MarTech Advertising Media 112

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. For broader adoption of environmentally friendly digital advertising, it is crucial to promote the tangible benefits of green media products more vigorously,” Skinazi said. “As Mastercard making team green.

Marketing 112

Marketing Viewability Finance Media 112

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Why we care. Dig deeper: Why we care about retail media networks Data.

Media 113

Media Retail MarTech Audience 113

VideoWeek

NOVEMBER 28, 2023

The report suggests that many advertisers may have unknowingly signed up to this product since it’s an opt-out option in regular search campaigns, and can’t be opted out of in Performance Max campaigns. The search giant says it disables ProSE on websites which it finds have violated these terms. What does the Adalytics report claim?

Pop-Up 136

Pop-Up CPC Advertising Ad Click 136

AdExchanger

OCTOBER 1, 2023

In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate search engines and programmatic tech to generate ad revenue for worthless pages, accounted for about 5% of all open web auctions.

Advertising 128

Advertising Media 128

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Ad Space 131

Ad Space Audience MarTech Advertising 131

Martech

MARCH 11, 2024

It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return. These alternatives aim to balance user privacy with the need for personalized advertising and measurement. Identity’s significance may vary; it is crucial, but not always to the degree presumed.

Cookies 131

Cookies Marketing CPA GDPR 131

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. The new features include: New SGE subcategories.

Advertising 120

Advertising MarTech eCommerce 120

Digiday

MARCH 17, 2024

“Cheap” and “reach” are typically favored terms among advertisers. Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites.

Ad Inventory 80

Ad Inventory Media Advertising Marketing 80

Digiday

APRIL 17, 2024

Independent agency group Meet The People (MTP) intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned. The companies did not disclose terms or timeline of the deal. Founded in 2005, True Independent agencies have offices in the U.S. Continue reading this article on digiday.com.

Agency 78

Agency Media Marketing Advertising 78

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

Advertising 106

Advertising MarTech Agency Marketing 106

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6% Released quarterly, “IAB Internet Advertising Revenue Report” was initiated by the IAB in 1996. Why we care.

Advertising 116

Advertising Retail Ad Inventory Media 116

Digiday

APRIL 15, 2024

After a difficult year in 2023, the esports industry is recovering in 2024 as some brands and advertisers return to the space. Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.

Media 87

Media Marketing Advertising 87