Ad Badger

APRIL 25, 2023

Read More How Do I Optimize for Total ACOS Goals in Amazon Advertising? Classic) [The PPC Den Podcast] The post How Do I Optimize for Total ACOS Goals in Amazon Advertising? SUBSCRIBE Destaney Wishon from BetterAMS talks about the all-important Total ACOS metric that everyone loves (and loves to hate ?).

Advertising 52

Advertising Education 52

Ad Badger

FEBRUARY 20, 2023

SUBSCRIBE In this special episode, Michael gives his listeners an inside look at the Amazon advertising industry and provides helpful.

Advertising 52

Advertising Education 52

Digiday

AUGUST 4, 2022

With the auto ad marketplace confused by shortages, Max Connect offers up a new platform to help optimize and generate better conversion rates. The post Agency offers up new optimization tool as auto advertisers seek the right balance of spend appeared first on Digiday.

Conversion Rate 68

Conversion Rate Agency Advertising Conversion 68

OpenX

NOVEMBER 13, 2023

The role of supply-side platforms (SSPs) has evolved over the years, shifting from a simple pipeline between buyers and publishers to a unique channel for valuable optimization. To survive the transforming advertising landscape, SSPs need to focus on maintaining and growing their distinct capacities.

Conversion 40

Conversion Advertising Audience Media 40

More About Advertising

MAY 5, 2021

The post Optimism at ITV as advertising revenues up by 68 per cent first appeared on More About Advertising. Restaurants and galleries are booked up, pub gardens are rammed despite the bank holiday weather, and marketers are buying ads on ITV.

Advertising 59

Advertising Marketing Media 59

Exchange Wire

JUNE 20, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimisation offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. [.]

Advertising 52

Advertising Media Marketing 52

Adweek

JANUARY 10, 2024

The advertising viewer experience is about to get better. Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment.

Ad Tech 313

Ad Tech Audience Advertising 313

Lemonads

MAY 29, 2020

In the case of Google, the sponsored results can be differentiated from the natural results by the discreet affixing of the mention "Advertisement". All the SEO work will aim at optimizing your site and its content to maximize the achievement of these different objectives.

SEO 52

SEO Advertising Manufacturing Brand Awareness 52

Adweek

JANUARY 17, 2024

marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade.

Marketing 300

Marketing Advertising 300

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. This technology allows advertisers to create more nuanced and effective ad campaigns that connect with users on a personal level.

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

Demand Side Platform 255

Demand Side Platform Marketing Advertising Ad Tech 255

The Ad Tech Blog

APRIL 27, 2024

Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns. It is widely used in marketing to enhance decision-making processes, from customer segmentation to optimizing marketing campaigns and improving customer service.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

Adweek

JUNE 28, 2023

NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the privacy-focused tech and data company announced a new partnership to optimize first-party data activation for the media and entertainment industry.

Entertainment 267

Entertainment Media Advertising Marketing 267

Adweek

APRIL 14, 2023

Publishers are finding they can improve sustainability through supply path optimization, the process where buyers and advertisers make the path from publisher to advertiser shorter and more efficient, according to discussions and interviews at the Green Media Summit in New York this week, hosted by supply-side platform Sharethrough.

Media 254

Media Advertising 254

The Ad Tech Blog

APRIL 22, 2024

Enter Google AdMob , a leader in mobile advertising that has been at the forefront of developing less intrusive ads. Understanding Google AdMob’s Approach At the heart of Google AdMob’s less intrusive advertising lies a sophisticated blend of AI and user experience design. The success of “Merge Dragons!”

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

Adweek

AUGUST 16, 2022

Twitter introduced three new performance advertising tools Tuesday: a revamped Twitter Pixel, a Conversions API (application-programming interface) and App Purchase Optimization. These new options join Site Visit Optimization, Aggregated Measurement and Events Manager, which the social network debuted in January.

Conversion 237

Conversion Advertising 237

Ad Rants

MARCH 25, 2024

This amazing website feature is often created by advertisers to accomplish a particular objective. The landing page functions effectively if the visitor completes the task that the advertiser has set. Entry of information and inquiry forms are among the manual processes that are eliminated by landing page optimization.

Conversion 130

Conversion A/B Testing Conversion Rate Impressions 130

AdExchanger

MARCH 31, 2024

Then dynamic creative optimization (DCO) came along. Easily paired with programmatic advertising technology, it automatically creates, iterates on and optimizes personalized ads […] The post What Is The Future Of Dynamic Creative Optimization (DCO)? appeared first on AdExchanger.

A/B Testing 103

A/B Testing Advertising 103

Adweek

OCTOBER 6, 2022

Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID).

Machine Learning 211

Machine Learning Advertising 211

AdExchanger

DECEMBER 5, 2023

AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release on Tuesday of Blueprint, a new feature for its DSP that offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert.

Advertising 139

Advertising Marketing 139

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertising 111

Advertising Marketing Geo targeting Retail 111

Martech

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place. Admin update.

Marketing 100

Marketing MarTech Advertising Media 100

Ad Badger

JANUARY 25, 2024

If ACOS is Advertising Cost of Sales, then what’s Total ACOS and why does it matter in your Amazon campaign? Read More Amazon Campaign: Optimizing for Total ACOS Goals The post Amazon Campaign: Optimizing for Total ACOS Goals appeared first on Ad Badger.

Advertising 90

Advertising Education 90

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

AdExchanger

JANUARY 1, 2024

The in-game ad market entered 2023 riding a wave of optimism. But the amount of money advertisers spend on in-game ads still lags behind the amount of time audiences spend playing video games. […] The post 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads appeared first on AdExchanger.

Audience 136

Audience Advertising Marketing Cookies 136

PubMatic

APRIL 17, 2024

We are seeing a new programmatic advertising ecosystem emerge in real time. Shifts like overall signal loss, particularly the deprecation of the third-party cookie, have prompted advertisers and publishers alike to find innovative ways to preserve revenue streams, reach the right audiences, and ultimately create superior user experiences.

Header Bidding 89

Header Bidding Cookies SEO Audience 89

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. All of that’s leading to more precise conversion predictions, improved ROI for advertisers.” Get MarTech! In your inbox.

Marketing 113

Marketing ROI Conversion Retail 113

Exchange Wire

MARCH 13, 2024

Adelaide, the leader in attention-based media quality measurement, announces Flight Control, a planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance. Launch partners include Adlook, Adobe Advertising, Captify, Emodo, Illuma, InMobi, Kargo, Magnite, [.]

Media 114

Media Advertising Marketing 114

MNTN

APRIL 16, 2024

With over 205 million video-on-demand subscribers in the United States and 87% of US households having at least one CTV device, there’s no doubt why advertisers are investing in streaming advertising. While linear TV was missing the features needed to make TV advertising successful for B2B brands, CTV has the tools to make it happen.

Fashion 52

Fashion Education Impressions Audience 52

Martech

NOVEMBER 9, 2023

The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertising ROI. This is where server-side tracking comes into play.

Conversion 93

Conversion ROI Ad Targeting Advertising 93

AdExchanger

JANUARY 10, 2024

Streamers and brands are exploring interactive ad units, while platforms are still trying to determine the optimal streaming ad load. But no matter how advertisers prefer to engage viewers, […] The post Learnings On Ad Loads; Take Your Bets On Programmatic Gaming appeared first on AdExchanger.

Advertising 117

Advertising 117

Martech Series

JANUARY 19, 2023

Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment. PubWise supports all web and mobile display AMP, CTV and video formats. founder and CTO of PubWise.

Header Bidding 87

Header Bidding Machine Learning Ad Exchange MarTech 87

AdExchanger

DECEMBER 21, 2023

In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy. The post The Big Story: Recapping The Year In SPO And Data Privacy appeared first on AdExchanger.

Advertising 113

Advertising 113

Digiday

NOVEMBER 28, 2023

Ad measurement firm Innovid’s recent report on television insights revealed advertiser challenges around the growing gap between measuring media and optimizing campaigns across various services and platforms. of advertisers were measuring performance on one platform but optimizing on another one. It found 62.6%

ROI 79

ROI Agency Media Advertising 79

AdExchanger

NOVEMBER 15, 2023

In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes is daunting.

Advertising 116

Advertising Media 116

Martech Series

NOVEMBER 21, 2022

Supply Path Optimization Agreement Brings Buyers Efficiency Across CTV and Omnichannel Formats. announced a supply path optimization (SPO) partnership with PubMatic ( PUBM), an independent technology company delivering digital advertising’s supply chain of the future. Horizon Media , the largest media agency in the U.S.,

Advertising 80

Advertising Media eCommerce MarTech 80

Martech

MARCH 7, 2024

Integral Ad Science expanded its Made for Advertising AI-driven solution. It lets advertisers measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. Vimeo’s Vimeo Central is an AI-powered video hub, designed to enhance communication within businesses.

MarTech 94

MarTech Conversion Communications Media 94