AdExchanger

JANUARY 10, 2024

Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

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Ad Tech Cookies Conversion Media 137

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Follow Us Strategic Positioning: Optimize Your Ad Placements Ad viewability significantly impacts your ad revenue the higher the viewability, the more you can earn.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

AdExchanger

JANUARY 18, 2023

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

Exchange Wire

OCTOBER 15, 2024

Ad tech startup XPLN.AI Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. The post XPLN.AI

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Viewability Advertising Ad Tech Impressions 115

AdExchanger

AUGUST 13, 2023

The post Ad Tech Is ‘Easy Pickings’ For Data Privacy Regulators appeared first on AdExchanger. Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater.

Ad Tech 98

Ad Tech Viewability 98

Adweek

JULY 10, 2023

Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. It's the latest in the industry's lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability.

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Viewability Marketing Ad Tech 189

Martech

AUGUST 5, 2024

Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users. The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement.

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Marketing Demand Side Platform Audience Impressions 122

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad tech professionals always look for the best ways to resolve CTV’s measurement challenges.

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Ad Tech Viewability Real Estate Entertainment 95

illumin

DECEMBER 9, 2024

In digital advertising, IAB standards clearly define impressions as impressions that occur when an ad is displayed on a website, regardless of whether it is actually seen by a user. There are also standards for “viewable impressions,” which refer to ads that are seen by users. How are clicks per impression counted?

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Retail Media Advertising Viewability 52

Playwire

MAY 16, 2023

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

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Viewability Fill rate Advertising Ad Inventory 52

illumin

NOVEMBER 14, 2024

Digital advertising has a clear standard for identifying an impression; IAB standards define an impression as when an ad is shown on a website, regardless of whether or not a customer sees it. Digital advertising also has standards for viewable impressions (when an as is seen by a customer). Follow @illuminHQ

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Retail Media Viewability Impressions 52

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Viewability Video Ads Ad Server ROI 52

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

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Viewability Video Ads Fill rate Ad Server 52

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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Viewability CPM Ad Inventory Advertising 52

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

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Viewability Advertising Impressions Media 122

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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Viewability Advertising Impressions Brand Lift 52

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. .

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Viewability Advertising Impressions Cookies 102

VideoWeek

JUNE 28, 2023

. “Put simply, over 90 percent of ads on GVP are visible to people across the web – and advertisers are only paying for ads when they are viewed.” ” He added that all GVP publishers must comply with its standards, and viewability is monitored by third-party verification partners.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

Exchange Wire

OCTOBER 4, 2023

The post From Viewability to Impact: Adelaide’s Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns appeared first on ExchangeWire.com. Amid a backdrop [.]

Viewability 52

Viewability Advertising Ad Tech 52

PubMatic

MAY 14, 2025

Metrics like viewability and access to first-party data are now table stakes, yet theyre still not consistently made available to buyers. Connecting Both Sides of the Ecosystem Bridging the gap between brand advertisers and mobile app publishers was another key theme.

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Education Demand Side Platform A/B Testing CPM 99

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

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Viewability Media Advertising Ad Tech 113

Martech

DECEMBER 5, 2023

goes toward fees to ad-tech intermediaries. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. While most supply-side platforms (SSPs) took less than 5% of the ad spend, one SSP in the study took close to 45 percent of media spend.

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Demand Side Platform Viewability Impressions Ad Tech 114

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. “This integration sets the platform for quality standards within ad-supported gaming and allows advertisers to better understand and control the quality of their media on Anzu.”

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Viewability Media Advertising Ad Tech 84

VideoWeek

NOVEMBER 6, 2024

On the flip side, media quality was identified as the main barrier to programmatic adoption for both advertisers and agencies, noting concerns around MFA, fraud, brand safety, viewability and transparency.

Media 59

Media Cookies Agency Viewability 59

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. The aesthetic of interstitial ads, without a doubt, instantly grabs users’ attention but is that always a good thing? YY: Mobile devices also saw a significant performance gap between banner and interstitial ads.

Banner 98

Banner Viewability Interstitial Advertising Click Through Rate 98

More About Advertising

JULY 22, 2015

New research from ad verification company Meetrics suggests so, claiming that just 49 per cent of UK ads met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50 per cent of it is.

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Viewability Media Ad Tech Agency 94

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

PubMatic

MARCH 24, 2023

OpenWrap SDK is pre-integrated with the Open Measurement SDK (OM SDK), which is critical for advertisers to measure viewability and campaign performance. “By Built on open-source Prebid, it gives publishers granular control over their programmatic advertising business.

Viewability 122

Viewability Ad Exchange Advertising Ad Tech 122

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

Viewability 40

Viewability Advertising Ad Tech Finance 40

More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

Viewability 40

Viewability Communications Agency Advertising 40

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Just as there are viewability and brand safety standards, the industry should adopt a high-quality standard for data compliance. The post 90% of U.S.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

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A/B Testing Header Bidding Ad Server Impressions 104

Digiday

JULY 27, 2023

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

Viewability 68

Viewability Ad Tech Advertising Marketing 68

PubMatic

AUGUST 1, 2024

By doing so, they can reap a myriad of benefits: Greater Reach & Performance – Data applied through PubMatic’s Connect has helped advertisers double their reach and increase viewability and CTR.

Viewability 110

Viewability Audience Ad Tech Advertising 110

PubMatic

FEBRUARY 1, 2023

PubMatic, for example, worked with agency giant Dentsu on a CTV campaign that sought to reach consumers who wanted to buy a high-value tech product during the holiday shopping season. We were able to find that audience—at well over the viewability benchmark Dentsu was looking for—with sell-side targeting.

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Viewability Demand Side Platform Cookies Impressions 111