ANA study finds 25% of programmatic ad dollars are wasted
Martech
DECEMBER 5, 2023
of every dollar that enters a demand-side platform (DSP) reaches a consumer. goes toward fees to ad-tech intermediaries. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. Where does it go? Another $0.35
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