Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two
InMobi
SEPTEMBER 11, 2019
When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? DSPs also often centralize ad bidding and reporting in one interface. In this case, the DSP would have access to allow users to bid on the inventory available across both exchanges.
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