InMobi

JUNE 5, 2018

For example, some DCOs offer solutions to create dynamic ads with layered features like videos, maps and carousel galleries. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency. What specific websites/apps the ad ran on. If the ad unit was displayed correctly.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Clearcode

AUGUST 13, 2023

An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

DECEMBER 28, 2022

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. Ad Network — What Is the Difference?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Demand Side Platform Click Through Rate Fill rate 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

JANUARY 23, 2023

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

MobileAds

JANUARY 25, 2021

Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

MediaFuse

JULY 10, 2017

Some of the factors involved in selecting the video include audience composition, content vertical capabilities, screen type and viewability. Video header bidding is basically a method used by publishers to optimize ad inventory. Another change that the curated marketplace has embraced is the use of header bidding on video.

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Viewability 52

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What is a video ad network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. It operates a self-service, cloud-based platform through which ad buyers can create, manage and optimize digital advertising campaigns across ad formats and devices. Glossary of key terms.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server. Track ad engagement.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52