The Ad Tech Blog

APRIL 29, 2024

Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Influencer Partnerships: Collaborate with influencers who resonate with your brand to reach wider audiences. It uses Python libraries like pandas for data manipulation and sklearn for machine learning.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 99

Ad Tech Media Real Estate Communications 99

Digiday

MAY 3, 2023

Key details: AI is the new buzzword in ad tech Measurement and identity need to be “stitched by the hip” Spanish-language CTV offerings get the spotlight The BBC returned to the NewFronts stage for the first time in two years. ” The new buzzword AI is officially the new ad tech buzzword.

Ad Tech 61

Ad Tech Media Machine Learning Audience 61

Ad Monsters

NOVEMBER 30, 2023

Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide. More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. Could it be that it’s time to reassess what audiences consider intrusive or annoying ad experiences?

Machine Learning 88

Machine Learning Ad Tech Audience Mobile Ads 88

VideoWeek

APRIL 5, 2024

The Week in Tech Cadent Announces $324 Million AdTheorent Acquisition Cadent, an advanced TV specialist, has announced it will acquire AdTheorent, a machine learning-driven programmatic advertising company, for around $324 million.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

JUNE 13, 2023

Madhive today announced the ad tech firm has received a $300 million investment from Goldman Sachs Asset Management. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

Martech Series

MARCH 1, 2023

Mobi-AI is integrated with the company’s Advangelists’ Ad Tech Operating System (ATOS) and leverages machine learning and AI to analyze user behavioral patterns, first-party data, CRM data, contextual information, and utilizes content-based n-gram natural language processing. Mobiquity Technologies, Inc.,

Machine Learning 81

Machine Learning Advertising Conversion Rate MarTech 81

Ad Monsters

DECEMBER 23, 2022

Whether you want to increase your subscriber rate or diversify your content, the ad tech ecosystem is hungry to drive revenue efficiency. . The “ad recession” forced all sides of the industry to reevaluate their business practices, and for some, that meant creating new partnerships. . What new tactics did you use? .

Machine Learning 90

Machine Learning Ad Tech Audience Advertising 90

VideoWeek

MAY 8, 2024

Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets. The social media giant is further using Machine Learning to power creator recommendations on Instagram, helping brands find creators to partner on campaigns.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Follow @illuminHQ

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

MARCH 27, 2023

AI and machine learning seem to be all the hype in the advertising ecosystem now that generative AI has stepped on the scene. But many players throughout the advertising ecosystem have used AI and machine learning to increase productivity, create more meaningful dashboards, and serve more relevant content and advertising to audiences.

Machine Learning 52

Machine Learning Ad Tech Audience Video Ads 52

Martech Series

AUGUST 31, 2022

Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP). Hivestack’s technology uses machine learning and computing capabilities to sell, deliver and measure ads across Loop’s vast network of digital screens.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech

JULY 28, 2022

A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. What is the system’s approach to integrating with the specific martech and ad tech systems that your company uses?

Machine Learning 88

Machine Learning MarTech Ad Tech Marketing 88

Digiday

APRIL 27, 2023

And it is within this context that Amazon Advertising, a burgeoning ad platform but one that equally has to contend with Apple and Google’s erosion of traditional online advertising tools , is now flexing its muscles. increase in return on ad spend 24.7% What’s new? increase in click-through rate 34.1%

Cookies 69

Cookies Machine Learning Demand Side Platform Click Through Rate 69

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Monsters

AUGUST 5, 2022

One of the major concerns in the ad tech industry for both publishers and advertisers is improving the consumer experience. The ingredients that will enable publishers, advertisers, and ad tech to work more responsibly include: On-device processing to securely capture data at speed with no data leakage.

Cookies 78

Cookies Ad Tech Machine Learning CPC 78

Monetize More

AUGUST 22, 2022

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

MNTN

JUNE 3, 2022

Before the rise of CTV, the only way for brands to get their ads on TV was through broadcast and cable, which required costly creative refreshes and limited ability to manage campaigns across different channels. Connected TV, on the other hand, allows even smaller brands to create multiple versions of their ads for different audience groups.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

Ad Monsters

JANUARY 10, 2024

For example, we’ll see content creators transition into more of an editing and curation role, collaborating with AI to easily produce content that resonates with target audiences. Meanwhile, brands aiming to conquer contentious terrain will blend technology with deep cultural insight and empathy. Fraud: Who Comes Out on Top?

Pop-Up 87

Pop-Up Machine Learning Ad Tech GDPR 87

Digiday

FEBRUARY 23, 2023

The approach is re-emerging as an environment where publishers can grow audiences and advertisers can maximize engagement to reach the right audiences. However, as ad tech grew more sophisticated — and complex — and the industry shifted toward behavioral targeting, for many advertisers, contextual fell by the wayside.

Advertising 76

Advertising Machine Learning Cookies Audience 76

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. Remember that video ads are a great way to engage, so long as the content is personalized and optimized.

Advertising 52

Advertising Cookies Ad Space Audience 52

YieldBird

OCTOBER 17, 2023

Notably, AI extends its influence to distribution by identifying optimal channels and timings, ensuring precise delivery to the intended audience. The Power of AI in Ad Viewability As we’ve shown in our previous article on How to Improve Programmatic Ads Viewability Without Affecting User Experience , viewability is vital in the ad world.

Viewability 52

Viewability Advertising Machine Learning Audience 52

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digital Ad Blog

SEPTEMBER 13, 2023

Among these cutting-edge solutions, the AI sales avatar from Roi4Presenter stands out as a prime example of how AI is reshaping the way businesses connect with their audience and close deals. Conclusion The integration of AI sales avatars represents a significant advancement in the way businesses engage with their audience and drive sales.

Machine Learning 52

Machine Learning Conversion Audience Marketing 52

Ad Monsters

FEBRUARY 6, 2023

Without them, publishers are disconnected from their audience base and lost to fend for themselves in a wilderness of unclassified data. For example: Actionable Customer Intelligence: Build complex audiences and run instant reach estimates to confirm the availability of highly sought-after segments. No small hill to climb, for sure!

Cookies 92

Cookies Audience Machine Learning GDPR 92

InMobi

JANUARY 25, 2022

Even though Android users are a highly valuable audience in their own right, many mobile marketers have historically seen a higher return on their investment when targeting iOS users. DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

illumin

JANUARY 26, 2024

The volume and richness we are afforded when controlling our own data let us build our own Artificial Intelligence (AI) and Machine Learning (ML) programs to establish unique identity graphs. We can further augment these graphs with external partner integrations to provide advertisers with legitimate cookieless targeting capabilities.

Cookies 59

Cookies Media Machine Learning GDPR 59

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

InMobi

SEPTEMBER 28, 2017

There has been a visibly growing data science and machine learning ecosystem in Bangalore, which Analytics India Magazine and the Cypher conference have played an important role in developing. Heading into 2018, InMobi is positive about welcoming the next wave of data science and analytics in the ad tech world.

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

Digiday

OCTOBER 12, 2022

Data and technology, such as machine learning and artificial intelligence, have become central in those discussions with their partners. And ad tech was certainly an ongoing theme throughout the day.

Media 66

Media Machine Learning Entertainment Agency 66

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Adtelligent

OCTOBER 25, 2021

Ad tech innovations such as real-time bidding, programmatic advertising, and analytics have upped the stakes of the competition, but how can they be leveraged to their full potential? New technologies built on AI and machine learning have given marketers access to more high-quality data in real-time than ever before.

Advertising 52

Advertising Marketing Media Machine Learning 52

Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52