Ad Monsters

APRIL 25, 2024

The ad tech industry is experiencing a serious case of déjà vu. We reached out to some ad tech thought leaders for their points of view about what this means for the future of the third-party cookie and the ad tech ecosystem overall. Yet, we didn’t need a fortune teller to see this news coming.

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AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix.

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AdExchanger

JANUARY 10, 2024

Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

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Adweek

AUGUST 7, 2023

For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Thanks to its integration with Disney's data clean room, the company has grown new audiences to convert to using its services, driving revenue that.

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Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.

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Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

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Adweek

NOVEMBER 28, 2023

As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the content and messaging that resonates, ultimately leading to more effective campaigns.

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MNTN

SEPTEMBER 22, 2023

Simply put, we shouldn’t need a whole new ad medium for a channel as effective as Connected TV. With CTV advertising , marketers can already reach those impulse spenders with granular audience data — they can measure their ads’ impact on specific audiences, then use that data to optimize their strategies and creative moving forward.

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Adweek

JANUARY 10, 2024

Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment. With so much choice for consumers on.

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Adweek

FEBRUARY 28, 2024

In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments.

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Ad Monsters

FEBRUARY 5, 2023

of technical roles, according to the Kapor Center’s State of Tech Diversity report compiled last year. While there is room for improvement in diversifying ad tech, we want to celebrate the ones making strides daily. Black professionals occupy just 3.7% In other words, how did you land a career in advertising technology?

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Digiday

MAY 1, 2024

Hosted on the IAB’s mainstage, day three of the organization’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets. The key details: Q&A with IAB CEO David Cohen BBC talks up its U.S.

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PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

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AdExchanger

SEPTEMBER 26, 2022

Ad tech companies are being reincarnated as streaming services. Programmers need to understand that there’s no easy button for monetizing their inventory, especially if they want to attract ad dollars from advertisers looking for specific multicultural audiences, says Isabel Rafferty Zavala, CEO of Canela Media.

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AdExchanger

AUGUST 18, 2022

The ad tech industry has been discussing a cookieless future for the past few years. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger. Today’s column is written by Aaron McKee, CTO at Blis.

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Ad Tech Daily

MARCH 17, 2023

The acquisition broadens JW Player’s end-to-end […] The post JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering appeared first on Ad Tech Daily.

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illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. Audience-pay models take the helm Subscription revenue will play a crucial role in supporting the publishing sector and local news going forward.

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Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

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Digiday

OCTOBER 26, 2023

As political advertising ramps up during the 2024 election cycle, ad-tech firms hope to make money on connected TV as campaigns increasingly look beyond linear channels. Earlier this week, Comscore and The Trade Desk debuted new audience segments for political advertisers to help campaigns reach viewers across CTV platforms.

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Digiday

JULY 28, 2023

And with thousands of ad tech solutions and growing lists of client demands, agencies’ tech stacks have become increasingly complex — disrupting rather than simplifying their workflows. Disruption of the processes is considered an outcome in and of itself.

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Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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Exchange Wire

JUNE 12, 2023

OnAudience, one of the world’s largest audience data providers, has today (June 12th, 2023) announced a strategic partnership with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. As part of FPC’s growing investment [.]

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VideoWeek

MARCH 7, 2023

Gaming advertising business Venatus has today announced it has acquired AdinPlay, an ad tech business which specialises in monetisation of browser-based games. Venatus offers solutions which help brands reach gaming audiences – but this takes quite a few different forms, and often happens outside of videogames themselves.

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Ad Monsters

MARCH 8, 2023

Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. Life Imitates Art: The Start of Her Career Andrew Byrd: Can you tell me how you started your career in ad tech? Fox in Two Can Play That Game.

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Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. Google makes most of its money from ads, and we all know they have the pipes so, of course, they have what it takes to steer Netflix in the right direction. IBM’s Big Anti-Bias in Ad Tech Announcement.

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Digiday

OCTOBER 24, 2022

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. A few years ago it would’ve been unthinkable for a publisher like that to say bye-bye to the money it got from a content recommendation ad tech vendor, let alone openly talk about it. Look at Bloomberg Media, for instance.

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AdPushup

MAY 15, 2023

The significance of IoT, AI, and ML as catalysts within Ad Tech cannot be overstated. They have not only redefined the way companies establish connections with their target audience but have also revolutionized the optimization of ad campaigns and facilitated data-driven decision-making.

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Playwire

JANUARY 5, 2023

Google Ad Manager (GAM) audience segments are custom audiences used to target ad campaigns to people for whom they’re relevant. The process of creating an audience segment is simple, but mastering audience segmentation is a bigger challenge.

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Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

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illumin

DECEMBER 4, 2023

US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. And the answer to that is to look at the markets using Star and see how this larger audience base impacts the CTV strategy in those regions.

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VideoWeek

MAY 24, 2022

PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach. PubMatic says that Connect will combine data gained from its sell-side connections, as well as any buyer data, to power targeting.

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Martech Series

JULY 26, 2022

Users can create and activate audiences based on the number of times a device has visited a specific location. The platform also includes estimated sales based on foot traffic conversions, giving marketers the ability to determine top line sales and return on ad spend. said Brian Handly, CEO of Reveal Mobile. “The

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Ad Monsters

FEBRUARY 22, 2023

We spoke with him about the challenges of Seller Defined Audiences, Deal Curation as a Service, and the recent EU Study on the impact of recent developments in digital Advertising on privacy, publishers, and advertisers. You’re a proponent of Seller Defined Audiences. You’re a proponent of Seller Defined Audiences.

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Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

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PubMatic

FEBRUARY 21, 2024

billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%). Building on our nearly two decades of experience delivering monetization capabilities to publishers, we are excited to expand Convert to enable retailers and commerce companies to run audience extension campaigns.

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Ad Monsters

OCTOBER 14, 2022

“So when it comes to understanding our audiences, we accomplish that because we operate with many of the same challenges our communities face. We chatted with five Hispanic ad tech professionals working to help increase minority-owned ad spend. Challenges Hispanic/Latino Media Face With Ad Spend.

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VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. The growth of this ad tier was therefore a key point of Netflix’s presentation.

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